Meridian Business Day 11 2009

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Meridian Business Day 11 2009

  1. 1. www.tributemedia.com Maximize your marketing budget 5 ways to Make Your Web Marketing an Investment and not an Expense Corey Smith President 208 850-7377 [email_address]
  2. 2. www.tributemedia.com Premise If your website is not generating leads, it is simply an expense.
  3. 3. <ul><li>Sometimes bad design is easy to see </li></ul><ul><ul><li>Ugly colors </li></ul></ul><ul><ul><li>Busy text </li></ul></ul><ul><ul><li>Audio outplaying Pandora or iTunes </li></ul></ul><ul><ul><li>Moving icons </li></ul></ul>www.tributemedia.com Investment #1: Design
  4. 4. www.tributemedia.com Investment #1: Design
  5. 5. <ul><li>Sometimes it is hard to see at first </li></ul><ul><ul><li>Colors just a little bit off </li></ul></ul><ul><ul><li>Design is sub-par </li></ul></ul><ul><ul><li>Text contrast a little off </li></ul></ul><ul><ul><li>No contact form </li></ul></ul><ul><ul><li>No call to action (or minimized) </li></ul></ul>www.tributemedia.com Investment #1: Design
  6. 6. www.tributemedia.com Investment #1: Design
  7. 7. www.tributemedia.com Investment #1: Design
  8. 8. <ul><li>Generally permission based </li></ul><ul><li>Provides a great education platform </li></ul><ul><li>Gives opportunity to develop conversations </li></ul><ul><li>If branded to match site, provides continuity of brand image </li></ul><ul><li>Easier than you might think </li></ul><ul><li>Be careful not to overdo it </li></ul>www.tributemedia.com Investment #2: eNewsletters
  9. 9. www.tributemedia.com Investment #2: eNewsletters
  10. 10. <ul><li>Allows your site to be linked in multiple ways </li></ul><ul><li>Lets others talk about you </li></ul><ul><li>You never know how it can positively help you </li></ul>www.tributemedia.com Investment #3: Online Communities
  11. 11. www.tributemedia.com Investment #3: Online Communities Sign your business up at http://www.MeridianBusinessDay.com
  12. 12. <ul><li>Blog integrated with (or separate from) your site </li></ul><ul><li>Provides constantly updated content </li></ul><ul><li>Provides a point of discussion </li></ul><ul><li>Ongoing SEO (search engine optimization) </li></ul>www.tributemedia.com Investment #4: Blogs
  13. 13. www.tributemedia.com Investment #4: Blogs
  14. 14. www.tributemedia.com Investment #4: Blogs
  15. 15. <ul><li>Blog ran only about 10 weeks </li></ul><ul><li>It was about the journey, not the destination </li></ul><ul><li>Added credibility to diet and program </li></ul><ul><li>Cost to Triad Pain Management: $350 </li></ul><ul><li>During that time, generated 12 new sales </li></ul><ul><li>Diet program retail price: $650 </li></ul><ul><li>12 x $650 = $7,800 in new sales </li></ul><ul><li>Return on Investment: Over 22 times the cost </li></ul>www.tributemedia.com Investment #4: Blogs
  16. 16. <ul><li>Immediate Call To Action </li></ul><ul><ul><li>Subscribe to eNewsletter </li></ul></ul><ul><ul><li>Download free report </li></ul></ul><ul><ul><li>Request a consultation </li></ul></ul><ul><li>Primary goal is to get a lead </li></ul><ul><li>Captures email address and maybe phone </li></ul><ul><li>Don’t ask for too much or you’ll lose them </li></ul>www.tributemedia.com Investment #5: Conversion Form
  17. 17. www.tributemedia.com Investment #5: Conversion Form
  18. 18. <ul><li>Design </li></ul><ul><li>eNewsletters </li></ul><ul><li>Online Communities </li></ul><ul><li>Blogs </li></ul><ul><li>Conversion Forms </li></ul>www.tributemedia.com Your Five Investments If your website is not generating leads, it is simply an expense.
  19. 19. <ul><li>Tribute Media is a full service web development firm </li></ul><ul><ul><li>Website Design and Programming </li></ul></ul><ul><ul><li>Content Writing </li></ul></ul><ul><ul><li>Custom Web Applications </li></ul></ul><ul><ul><li>Web Marketing </li></ul></ul><ul><ul><li>Search Engine Optimization </li></ul></ul><ul><ul><li>Search Engine Marketing </li></ul></ul><ul><ul><li>Pay Per Click Campaigns </li></ul></ul>www.tributemedia.com If you need help... Corey Smith - President 208 850-7377 [email_address]
  20. 20. <ul><li>Questions? </li></ul><ul><li>Comments? </li></ul><ul><li>Rude Remarks? </li></ul>www.tributemedia.com Conclusion Drop your business card at the back or go to www.TributeMedia.com/web_starter
  21. 21. www.tributemedia.com Maximize your marketing budget 5 ways to Make Your Web Marketing an Investment and not an Expense Corey Smith President 208 850-7377 [email_address]

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