Twitter: #KunoCM
Introduction                Chad H. Pollitt                •    Director of Inbound Marketing Twitter: @CPollittIU #KunoCM...
Agenda• What is Content Marketing?• The Content Marketing Landscape• A Look at the Numbers• The Content Marketing Sales Fu...
What is Content Marketing? Content marketing isthe creation and sharing   of content in order to engage current andpotenti...
What is Content Marketing?       Delivering high-     quality, relevant &    valuable content toprospects & customers driv...
Benefits of Content Marketing1. Search   Optimization (SEO)Engine            Twitter: @CPollittIU #KunoCM   kunocreative.com
Benefits of Content Marketing                       2. Referral Traffic         Twitter: @CPollittIU #KunoCM   kunocreativ...
Benefits of Content Marketing                             3. Social Media                                Marketing        ...
Benefits of Content Marketing      4. Reputation &         Sentiment       Management         Twitter: @CPollittIU #KunoCM...
The Content Marketing Landscape           Twitter: @CPollittIU #KunoCM   kunocreative.com
The Content Marketing Landscape           Twitter: @CPollittIU #KunoCM   kunocreative.com
The Content Marketing Landscape           Twitter: @CPollittIU #KunoCM   kunocreative.com
The Content Marketing Landscape           Twitter: @CPollittIU #KunoCM   kunocreative.com
The Content Marketing Landscape           Twitter: @CPollittIU #KunoCM   kunocreative.com
A Look at the Numbers      Twitter: @CPollittIU #KunoCM   kunocreative.com
A Look at the Numbers      Twitter: @CPollittIU #KunoCM   kunocreative.com
A Look at the Numbers      Twitter: @CPollittIU #KunoCM   kunocreative.com
A Look at the Numbers      Twitter: @CPollittIU #KunoCM   kunocreative.com
A Look at the Numbers      Twitter: @CPollittIU #KunoCM   kunocreative.com
A Look at the Numbers      Twitter: @CPollittIU #KunoCM   kunocreative.com
A Look at the Numbers      Twitter: @CPollittIU #KunoCM   kunocreative.com
A Look at the Numbers      Twitter: @CPollittIU #KunoCM   kunocreative.com
A Look at the Numbers      Twitter: @CPollittIU #KunoCM   kunocreative.com
The Content Marketing Sales Funnel            Twitter: @CPollittIU #KunoCM   kunocreative.com
The Content Marketing Sales FunnelBARRIERS to CONSUMPTION             Twitter: @CPollittIU #KunoCM   kunocreative.com
PRIVACYTwitter: @CPollittIU #KunoCM   kunocreative.com
TIMETwitter: @CPollittIU #KunoCM     kunocreative.com
WORKTwitter: @CPollittIU #KunoCM   kunocreative.com
MONEY Twitter: @CPollittIU #KunoCM   kunocreative.com
TOPICTwitter: @CPollittIU #KunoCM   kunocreative.com
INBOXTwitter: @CPollittIU #KunoCM   kunocreative.com
The Content Marketing Sales Funnel            Twitter: @CPollittIU #KunoCM   kunocreative.com
The Content Marketing Sales Funnel      The Website Visitor        No barrier to consumption.        Blog Posts          ...
The Content Marketing Sales Funnel     Top of the Funnel: TOFU          Low barrier to consumption. Free Whitepapers  Fr...
The Content Marketing Sales Funnel     Middle of the Funnel: MOFU           Moderate barrier to consumption. Videos      ...
The Content Marketing Sales Funnel  Bottom of the Funnel: BOFU              High barrier to consumption. Executive Summar...
The Content Marketing Sales Funnel            Twitter: @CPollittIU #KunoCM   kunocreative.com
Recap1. Content marketing drives   profitable consumer action2. Benefits include: SEO, referral   traffic, social media ma...
Recap4. Content marketing grows leads   and traffic from all inbound channels5. Barriers to consumption   are used to iden...
The Content Marketing Manifesto          FREE eBook      Facebook.com/kunocreative           Twitter: @CPollittIU #KunoCM ...
Thank You for Attending!Contact Kuno Creative formore information on effectiveContent Marketing, OnlineSales Funnel Optimi...
ccmarketing
Upcoming SlideShare
Loading in …5
×

ccmarketing

296 views
258 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
296
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

ccmarketing

  1. 1. Twitter: #KunoCM
  2. 2. Introduction Chad H. Pollitt • Director of Inbound Marketing Twitter: @CPollittIU #KunoCM kunocreative.com
  3. 3. Agenda• What is Content Marketing?• The Content Marketing Landscape• A Look at the Numbers• The Content Marketing Sales Funnel• Q&A Twitter: @CPollittIU #KunoCM kunocreative.com
  4. 4. What is Content Marketing? Content marketing isthe creation and sharing of content in order to engage current andpotential consumer bases. Paraphrased from Wikipedia Twitter: @CPollittIU #KunoCM kunocreative.com
  5. 5. What is Content Marketing? Delivering high- quality, relevant & valuable content toprospects & customers drives profitable consumer action. Paraphrased from Wikipedia Twitter: @CPollittIU #KunoCM kunocreative.com
  6. 6. Benefits of Content Marketing1. Search Optimization (SEO)Engine Twitter: @CPollittIU #KunoCM kunocreative.com
  7. 7. Benefits of Content Marketing 2. Referral Traffic Twitter: @CPollittIU #KunoCM kunocreative.com
  8. 8. Benefits of Content Marketing 3. Social Media Marketing Twitter: @CPollittIU #KunoCM kunocreative.com
  9. 9. Benefits of Content Marketing 4. Reputation & Sentiment Management Twitter: @CPollittIU #KunoCM kunocreative.com
  10. 10. The Content Marketing Landscape Twitter: @CPollittIU #KunoCM kunocreative.com
  11. 11. The Content Marketing Landscape Twitter: @CPollittIU #KunoCM kunocreative.com
  12. 12. The Content Marketing Landscape Twitter: @CPollittIU #KunoCM kunocreative.com
  13. 13. The Content Marketing Landscape Twitter: @CPollittIU #KunoCM kunocreative.com
  14. 14. The Content Marketing Landscape Twitter: @CPollittIU #KunoCM kunocreative.com
  15. 15. A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  16. 16. A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  17. 17. A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  18. 18. A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  19. 19. A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  20. 20. A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  21. 21. A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  22. 22. A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  23. 23. A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  24. 24. The Content Marketing Sales Funnel Twitter: @CPollittIU #KunoCM kunocreative.com
  25. 25. The Content Marketing Sales FunnelBARRIERS to CONSUMPTION Twitter: @CPollittIU #KunoCM kunocreative.com
  26. 26. PRIVACYTwitter: @CPollittIU #KunoCM kunocreative.com
  27. 27. TIMETwitter: @CPollittIU #KunoCM kunocreative.com
  28. 28. WORKTwitter: @CPollittIU #KunoCM kunocreative.com
  29. 29. MONEY Twitter: @CPollittIU #KunoCM kunocreative.com
  30. 30. TOPICTwitter: @CPollittIU #KunoCM kunocreative.com
  31. 31. INBOXTwitter: @CPollittIU #KunoCM kunocreative.com
  32. 32. The Content Marketing Sales Funnel Twitter: @CPollittIU #KunoCM kunocreative.com
  33. 33. The Content Marketing Sales Funnel The Website Visitor No barrier to consumption.  Blog Posts  Web Pages  Press Releases Twitter: @CPollittIU #KunoCM kunocreative.com
  34. 34. The Content Marketing Sales Funnel Top of the Funnel: TOFU Low barrier to consumption. Free Whitepapers  Free eBooks  Free Kits (a combination of Free Guides  Free Checklists any of the above) & Tip-Sheets  Free Videos Twitter: @CPollittIU #KunoCM kunocreative.com
  35. 35. The Content Marketing Sales Funnel Middle of the Funnel: MOFU Moderate barrier to consumption. Videos  Assessments  Free Sample  Catalogs eBooks  Free Webinars  FAQ Sheets Subscriptions  Case Studies  Product Spec Sheets Twitter: @CPollittIU #KunoCM kunocreative.com
  36. 36. The Content Marketing Sales Funnel Bottom of the Funnel: BOFU High barrier to consumption. Executive Summary Brochures Free Trials Demos Free Consultations Estimates or Quotes Coupons Twitter: @CPollittIU #KunoCM kunocreative.com
  37. 37. The Content Marketing Sales Funnel Twitter: @CPollittIU #KunoCM kunocreative.com
  38. 38. Recap1. Content marketing drives profitable consumer action2. Benefits include: SEO, referral traffic, social media marketing and reputation/sentiment management3. Companies are finding value in, increasing their use of and investing more in content marketing Twitter: @CPollittIU #KunoCM kunocreative.com
  39. 39. Recap4. Content marketing grows leads and traffic from all inbound channels5. Barriers to consumption are used to identify, qualify, segment and score leads6. The content marketing sales funnel should include visitor, TOFU, MOFU & BOFU content Twitter: @CPollittIU #KunoCM kunocreative.com
  40. 40. The Content Marketing Manifesto FREE eBook Facebook.com/kunocreative Twitter: @CPollittIU #KunoCM kunocreative.com
  41. 41. Thank You for Attending!Contact Kuno Creative formore information on effectiveContent Marketing, OnlineSales Funnel Optimization orInbound Marketing. Questions? Slides are available at Twitter: @CPollittIU #KunoCM kunocreative.com

×