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ccmarketing ccmarketing Presentation Transcript

  • Twitter: #KunoCM
  • Introduction Chad H. Pollitt • Director of Inbound Marketing Twitter: @CPollittIU #KunoCM kunocreative.com
  • Agenda• What is Content Marketing?• The Content Marketing Landscape• A Look at the Numbers• The Content Marketing Sales Funnel• Q&A Twitter: @CPollittIU #KunoCM kunocreative.com
  • What is Content Marketing? Content marketing isthe creation and sharing of content in order to engage current andpotential consumer bases. Paraphrased from Wikipedia Twitter: @CPollittIU #KunoCM kunocreative.com
  • What is Content Marketing? Delivering high- quality, relevant & valuable content toprospects & customers drives profitable consumer action. Paraphrased from Wikipedia Twitter: @CPollittIU #KunoCM kunocreative.com
  • Benefits of Content Marketing1. Search Optimization (SEO)Engine Twitter: @CPollittIU #KunoCM kunocreative.com
  • Benefits of Content Marketing 2. Referral Traffic Twitter: @CPollittIU #KunoCM kunocreative.com
  • Benefits of Content Marketing 3. Social Media Marketing Twitter: @CPollittIU #KunoCM kunocreative.com
  • Benefits of Content Marketing 4. Reputation & Sentiment Management Twitter: @CPollittIU #KunoCM kunocreative.com
  • The Content Marketing Landscape Twitter: @CPollittIU #KunoCM kunocreative.com
  • The Content Marketing Landscape Twitter: @CPollittIU #KunoCM kunocreative.com
  • The Content Marketing Landscape Twitter: @CPollittIU #KunoCM kunocreative.com
  • The Content Marketing Landscape Twitter: @CPollittIU #KunoCM kunocreative.com
  • The Content Marketing Landscape Twitter: @CPollittIU #KunoCM kunocreative.com
  • A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  • A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  • A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  • A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  • A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  • A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  • A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  • A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  • A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  • The Content Marketing Sales Funnel Twitter: @CPollittIU #KunoCM kunocreative.com
  • The Content Marketing Sales FunnelBARRIERS to CONSUMPTION Twitter: @CPollittIU #KunoCM kunocreative.com
  • PRIVACYTwitter: @CPollittIU #KunoCM kunocreative.com
  • TIMETwitter: @CPollittIU #KunoCM kunocreative.com
  • WORKTwitter: @CPollittIU #KunoCM kunocreative.com
  • MONEY Twitter: @CPollittIU #KunoCM kunocreative.com
  • TOPICTwitter: @CPollittIU #KunoCM kunocreative.com
  • INBOXTwitter: @CPollittIU #KunoCM kunocreative.com
  • The Content Marketing Sales Funnel Twitter: @CPollittIU #KunoCM kunocreative.com
  • The Content Marketing Sales Funnel The Website Visitor No barrier to consumption.  Blog Posts  Web Pages  Press Releases Twitter: @CPollittIU #KunoCM kunocreative.com
  • The Content Marketing Sales Funnel Top of the Funnel: TOFU Low barrier to consumption. Free Whitepapers  Free eBooks  Free Kits (a combination of Free Guides  Free Checklists any of the above) & Tip-Sheets  Free Videos Twitter: @CPollittIU #KunoCM kunocreative.com
  • The Content Marketing Sales Funnel Middle of the Funnel: MOFU Moderate barrier to consumption. Videos  Assessments  Free Sample  Catalogs eBooks  Free Webinars  FAQ Sheets Subscriptions  Case Studies  Product Spec Sheets Twitter: @CPollittIU #KunoCM kunocreative.com
  • The Content Marketing Sales Funnel Bottom of the Funnel: BOFU High barrier to consumption. Executive Summary Brochures Free Trials Demos Free Consultations Estimates or Quotes Coupons Twitter: @CPollittIU #KunoCM kunocreative.com
  • The Content Marketing Sales Funnel Twitter: @CPollittIU #KunoCM kunocreative.com
  • Recap1. Content marketing drives profitable consumer action2. Benefits include: SEO, referral traffic, social media marketing and reputation/sentiment management3. Companies are finding value in, increasing their use of and investing more in content marketing Twitter: @CPollittIU #KunoCM kunocreative.com
  • Recap4. Content marketing grows leads and traffic from all inbound channels5. Barriers to consumption are used to identify, qualify, segment and score leads6. The content marketing sales funnel should include visitor, TOFU, MOFU & BOFU content Twitter: @CPollittIU #KunoCM kunocreative.com
  • The Content Marketing Manifesto FREE eBook Facebook.com/kunocreative Twitter: @CPollittIU #KunoCM kunocreative.com
  • Thank You for Attending!Contact Kuno Creative formore information on effectiveContent Marketing, OnlineSales Funnel Optimization orInbound Marketing. Questions? Slides are available at Twitter: @CPollittIU #KunoCM kunocreative.com