Use Social Media to Your Advantage


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  • Thank you all for coming here today – I’d like to start off with a quick exercise… Let’s talk briefly about the Three Stooges – who can tell me what you think first when thinking about the Three Stooges.You may be wondering… what’s this young guy doing up there talking about the Three Stooges? He wasn’t even alive when the original shows were on TV in the 1930s through the 1950s! But that’s not really the point here, is it? The point is there is an indirect connection between the Three Stooges and Online Advertising and Marketing… When you first think of the Three Stooges, you think.. ‘comedy…,’ ‘slapstick comedy!’ And you’re right – they were built around the notion of being silly and funny. That’s what their brand is.The point I’m making here is that… even though they were on the air ages ago, they’re still remembered for being hilarious. My dad would tell me stories of when he would be able to watch the show without caption and understand pretty much everything that was going on. In essence, they built a brand.The connection between the Three Stooges and Online Advertising and Marketing is quite simple – you need to have a brand before you can market and advertise your product.Today, we’re not going to talk about the first step of the process – “branding” so to speak. Instead, we’re going to talk about online advertising and marketing. It’s a completely separate ordeal.
  • You should be on Social Media – it’s basically a platform which enables the direct communication with customers, users, and other companies about your particular products and services. It’s a two-way conversation on social media as this is one of the best tools to know and understand what customers’ opinions are, as well as getting feedback from these customers and even keeping in touch with them.However, let me add that not everything is pretty on social media, customers sometimes have a poor experience with a particular product or service, and can easily express and share their opinions and feedback w/ other group members in a negative tone. This can be harmful for any business, and it’s important to moderate this communication all across the board. You can focus on improving your customer’s experience.
  • Right now, this is the overall landscape for what small businesses have in their social media toolkit. As you can see, more than 90 percent of companies are on Facebook, more than 80 percent are on Twitter…If you take a look at Google+, this is a pretty impressive percentage right there – it’s leapfrogged a lot of the other smaller social media outlets…
  • When referencing the previous slide, this one is quite interesting as it shows video being the number one item small businesses are looking into increasing.This makes sense because part of video’s appeal for SMM is that it lets your potential customers see, hear and “touch/feel” your business… essentially providing a rich, near-life experience for them!Let’s take a look at some quick stats w/ video…Over 800 million unique users visit YouTube each monthOver 3 billion hours of video are watched each month on YouTubeTraffic from mobile devices tripled in 2011More than 10% of global YouTube views come from mobile devicesWhile the expected Facebook, Twitter, and LinkedIn social media page reliance is also up there, take a look at Google+. Almost 70 percent of companies report they plan on increasing their usage of Google+. This makes sense – why? Because Google+ provides companies to communicate with their customers in ways that they can not do so on other social media platforms. We’ll be talking more about this later…Pinterest and other photo sharing sites are a little bit lower on the list than I would have expected – essentially a picture is worth more than a thousand words and characterizes one of the main points of visualization, namely making it possible to absorb large amounts of data quickly. Not only this, but it also is great for SEO and generating traffic for your website. I anticipate this increasing significantly especially during 2013 as companies start to understand how to leverage Pinterest to maximize their ROI.
  • Use Social Media to Your Advantage

    1. 1. Use Social Media to Your Advantage Corey Axelrod (@coreyaxelrod)
    2. 2. Agenda• Top Benefits of Social Media for Small Businesses• What’s in Your Social Media Kit?• 2012 Social Media Trends (Increase Usage)• Social Media Marketing Tips• Q&A @coreyaxelrod
    3. 3. Top Benefits of Social Media for Small Businesses Generated exposure for business Increased traffic Provided marketplace insight Generated leads Developed loyal fans Improved search rankings Grew business partnerships Reduced marketing expenses Improved sales 0% 10% 20% 30% 40% 50% 60% 70% 80% 90%Source: Social Media Examiner @coreyaxelrod
    4. 4. What’s in your Social Media Toolkit? Facebook Twitter LinkedIn Blogs YouTube or other video Google+ Photo sharing sites Forums Social bookmarking Geolocation (i.e. Foursquare) Daily deals 0% 20% 40% 60% 80% 100%Source: Social Media Examiner @coreyaxelrod
    5. 5. 2012 Social Media Trends (Increase Usage) YouTube or other video Facebook Twitter Blogs Google+ LinkedIn Photo sharing sites Forums Social bookmarking Geolocation (i.e. Foursquare) Daily deals 0% 10% 20% 30% 40% 50% 60% 70% 80%Source: Social Media Examiner @coreyaxelrod
    6. 6. Social Media Marketing Tips: 1-5• Develop a strategy• Respond• It’s all about the content• Don’t duplicate• Self promotion is anti-social @coreyaxelrod
    7. 7. Social Media Marketing Tips: 6-10• Integrate your SM w/ Marketing• Support Sales and PR Initiatives• Use more than SM to stay in touch• Ask for and use followers’ feedback• Target followers based on interest @coreyaxelrod
    8. 8. What did we cover today?• As marketers, social media is paramount• An all inclusive strategy generates results• What else should you do? – Have fun with it! @coreyaxelrod