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Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology
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Taking Full Advantage of  Marketing  Tourism Destinations and Services Using Technology

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Presented to undergrad students at the University Of The West Indies - Cave Hill Campus

Presented to undergrad students at the University Of The West Indies - Cave Hill Campus

Published in: Business, Technology
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  • You have to put in a reference from this quote esp if you are presenting to uni students!! They’ll pick up on something like that missing!!
  • You need to be careful not to repeat yourself too much here as you already have an introduction bit where you talk about how you got started and how you got where you are today
  • The point about being more active i’m not sure if i get it... Maybe the point needs rephrasing...
  • I thought you were taking out this slide!!
  • Transcript

    • 1. Taking Full Advantage of  Marketing  Tourism Destinations and Services Using the  technology<br />Presented By<br />Corey Graham 2.0<br />www.CoreyKGraham.me www.DrenalinProductions.biz<br />
    • 2. Googling My Name<br />You won’t believe what I found!<br />Corey Graham (Chicago Bears)<br />
    • 3. Where am I today?<br />
    • 4. Corey Graham 2.0<br />EntrepreneurSocial Media Marketer<br />Blogger<br />www.CoreyKGraham.Me/bizblog<br />@CoreyKGraham<br />Director Of Connections230-4124<br />corey@drenalinproductions.biz<br />www.DrenalinProductions.biz<br />@DrenalinEnergy<br />
    • 5. DrenalinProductions.Biz<br /><ul><li>Social Media Services
    • 6. Online Marketing, PR & Media Buying/Ad Agent
    • 7. Digital Content Management & Production
    • 8. Web Technology Consultation
    • 9. Personal Brand Coaching
    • 10. Niche Market Advertising</li></li></ul><li>http://www.barbadosentrepreneurshipfoundation.org<br />To make Barbados the #1 Entrepreneurial Hub in the world by 2020<br />My Role<br /><ul><li>Mission Team Member For Mentorship Pillar
    • 11. Mission Team Member For WIFI Barbados</li></li></ul><li>My Experience in the Tourism Sector<br />BTA Online Promotion with BoomTribe for Jazz Festival<br />The Palms Resorts<br />Pirate’s Inn <br />Becky’s By the Sea<br />General Crop Over Inquiries<br />
    • 12. GramStep.com<br />What is GramStep? <br />GramStep is a networking movement that connects the eco-system around the business world and the entrepreneur. We believe that no matter how little the weight of the challenge, together we can "step it up".<br />
    • 13. Tweet This Lecture<br />@CoreyKGraham<br />#tourismmarketing<br />
    • 14. Objectives for this Session<br />To provideyou with an overview of the latest technologies being used to market tourism products<br />To share actual examples and applications of these technologies being used<br />To show you how take full advantage of some of these technologies<br />
    • 15. Session Structure<br />Define “Taking Full Advantage”.<br />Define Key Marketing Functions<br />Identify the different types of products<br />Show the different types of Technologies which exist<br />Examples & Applications<br />ARE YOU READY? <br />
    • 16. “Taking Full Advantage”<br />Happy Carnival 2011!<br />
    • 17. Taking Full Advantage Of Carnival & Soca Monarch<br />What happened during the soca monarch?<br />The twitter trending topics for Kes, Bunji, Iwer, Machel, Shurwayne, Fayann<br />The beauty of conversation in social media<br />Recorded videos have been shared all over the net<br />How would you take advantage of this to market Carnival?<br />Crop Over & Other Carnivals?<br />
    • 18. What Is Technology?<br />Technology is the practical application of science to commerce or industry.<br />
    • 19. Key Marketing Functions<br /> Planning<br /> Communication – (PR, Advertising, website etc)<br /> Market analysis – (Customer Profiling & Market Intelligence)<br />Product Sale(Distribution & Delivery)<br /> Customer Servicing (Customer retention – the relationship) <br /> Feedback & Analysis (Sales Reporting)<br />Marketing information management<br />
    • 20. Types Of Products/Services<br />Airline Flights <br />Ferry<br />Cruise Ships<br />Destinations<br />Attractions<br />Services (water sports etc)<br />Accommodation<br />Highly specialised services – (Health Care, Business Conference)<br />
    • 21. Types Of Technologies<br />You can use the following technologies to aid your marketing :-<br />Web<br />Social Media<br />Mobile<br />Location based Technologies<br />Digital Content Production by “end user”<br />Functional Technologies – (e.g. replacing travel agents)<br />Interactive Traditional Media<br />Futuristic Technologies<br />
    • 22. Web/Online<br />Mailing Lists<br />Advertising – (Pay per click/Banner)<br />Search Engine Optimization<br />Link Exchanges<br />Online directories (expedia & travelocity)<br />Affiliates/Referral programs<br />Bloggers/Reviewers<br />PR/Article Marketing<br />
    • 23. Social Media<br />Networks – (Facebook.com, Twitter.com, Youtube.com)<br />Broadcasting & Authentic Voice<br />Engagement & Participation<br />Social Media Monitoring<br />Reporting and Measurements<br />
    • 24. Mobile<br />Mobile is becoming the way we use the internet.<br />Here are some of the devices and tools available to us :-<br />Mobile Phones - (Blackberry, iPhone, Android)<br />Tablets<br />Netbooks<br />SMS messages<br />Apps<br />GPS – more on the next slide<br />This is very powerful to marketers because only 1 person uses them<br />
    • 25. Location Based Technologies<br />GPS enabled mobile devices can now allow the users to :-<br />Recommend social events in a city <br />Request the nearest business/service ATM/ Restaurant<br />Locating where people are – (Foursquare.com, Facebook Places, Google latitude)<br />Location-based mobile advertising (google local)<br />GPS Aided Navigation systems (BajanNav)<br />
    • 26. Digital Content Production<br />We all have devices that can produce the various forms of content easily :-<br />Photos<br />Articles<br />Videos<br />Audio<br />
    • 27. Functional Technology<br />WorldMate Live (flight, hotel, car rental)<br />Calculating Currency<br />Booking rides and other attractions<br />Translation & Dictionaries<br />Esurvey<br />Airport App (Parking lot availability, shops etc)<br />Branded Hotel Application – (photo gallery directions etc)<br />
    • 28. Interactive Advertising In Traditional Media<br />Magazine & Newspaper Ads<br />Radio Spots <br />TV spots<br />Posters<br />
    • 29. Futuristic Technologies<br />QR Code Evolved/Swiping<br />TV & Live Streaming<br />
    • 30. Examples & Applications<br />The Palms Resort<br />Pirates Inn <br />Curacao<br />Saint Maarten Regatta<br />BTA Promotion Around the Region<br />Brewster's Road Crew<br />Shannon – WifiSpottr<br />
    • 31. Examples & Applications<br />Jade Mountain Resort - St Lucia - @JADEMOUNTAIN<br />Distinguish themselves with A LOT of engagement.<br />Participate actively in weekly "Tweetups" with influential travellers (like #TTOT and #TNI) <br />Queensland Tourism's "Best Job In The World" contest from 2009. <br />Offered someone a position living on a beautiful secluded island if they blogged about the experience. <br />Generated tons of press & attention. <br />Most people wouldn't be able to take the job, they took a closer look at visiting Queensland. <br />http://www.independent.co.uk/news/world/australasia/queenslands-tourism-department-offers-the-best-job-in-the-world-1380415.html<br />@VirginAmerica<br />Anytime anyone Tweets about their airline, good or bad, they respond. They are extremely quick following up on complaints, and they have Twitter-only promos often. <br />@Airbnb also does this well. <br />
    • 32. Examples & Applications<br />Getting influencers to care about your business is a big deal, and one way to do that is to partner with them. <br />No pay for tweets or mentions, but a more nuanced approach. <br />Recently HomeAway had a partnership with a well-known travel couple (a writer & a photographer) so they would stay in their properties for a whole year, and they blogged about it along the way.<br />http://grantourismotravels.com/<br />This video got one tiny town that no one had heard of blogged, Tweeted & Facebooked about a TON. <br />279,000 YouTube hits in just a couple months! <br />http://www.gadling.com/2011/02/09/is-this-promo-for-leavenworth-wa-the-best-tourism-video-ever/<br />I had bookmarked this post from last month with some good examples, including the Leavenworth video:<br />http://travel2dot0.com/2011/02/4_brilliant_tourism_social_media_strategies/ <br />http://landlopers.com/2011/01/18/social-media-rules-travel-industry/<br />
    • 33. Exercises<br />Let’s market a hotel<br />Let’s market a Festival<br />Let’s market a particular service<br />Let’s market an business event<br />
    • 34. Thank You for your attention! Any Questions?<br />www.CoreyKGraham.me www.DrenalinProductions.biz<br />

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