The Oregon Lottery® was established in 1984 byOregon voters - since then it has been transferringover $7 billion to support public education,economic development, state parks and watershedenhancement. The Washington Lottery was established in 1982. It now funds over $100 million for access grants, state work study awards, and two merit scholarship programs.
The Challenge: •Concept an app that is time saving and insightful. •Extend each brands’ message through this platform. •Remind the user of how each lottery is giving back to their state in a fun and engaging way.
The Idea: An app for Washington and Oregon lottery (branded differently for each state) that scans your lottery ticket and lets you know if you have won. Sends you quick updates on how much the jackpot is currently at. More importantly an app that reminds the user of all the good things that the lottery is doing because they bought that ticket. Even if they lost.
The Phone Genie:Provide the overall appearance of the appwith a more interactive and creative feelThe Phone Genie* is a set of unique andinteresting characters that once chosenwill “live” inside your phone and bring youeither good or bad news about your lottonumbers.They will also be there to remind you thateven though you lost you have helped “Sorry you lost BUT you did helpmake your state a better place through the Oregon lottery fund the Beaver Creeklottery. Natural Area” *Phone Genie does not have to resemble an actual Genie.
Millions of people play the lottery everyday and the lotto (for any state) is a very recognizablebrand with almost any age group. By providing this large audience with an easy to use and interactive app the Washington and Oregon lottery will be able to further extend their brand andtheir message of how the lottery is helping the state.
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