… … ... And we’re off<br />What you should already know.<br />Killing it with SEO<br />What does 2011 look like?<br />Social Media Review<br />Local Optimization<br />Winning at SEO<br />SEO Weapons<br />Links & Keywords<br />Keeping score <br />
What you should already know.<br />On-Page Optimization<br />Off-Page Optimization<br />Title, Description tags are important.<br />Valuable, exciting content on each page.<br />Structure your page according to web design best practices, (head/body/header tags).<br />Ensure your page size isn’t too large.<br />The links pointing at your site matter.<br />The anchor text of the links pointing at your site are important.<br />The ‘neighborhoods’ that those links hang out in, matters.<br />…. Using Wordpress makes this all simple!<br />
Killing it with SEO…<br />SEO Works for you if …<br />What your competitors don’t know<br />You plan accordingly.<br />You make the correct decisions out the gate.<br />You execute on your plan.<br />You’re prepared to win.<br />You’re watching.<br />You have monthly goals.<br />You have the tools to beat them.<br />You know what is required to win.<br />
2011 is here.<br />Being involved in social media is a ranking factor.<br />Low quality links are a thing of the past. (Social bookmarks, free directories, paid links.)<br />Mobile Search is something to start planning for. (case study coming soon)<br />Localization is more important than ever.<br />Tools are getting better, start using them.<br />It’s too easy to overlook the power of videos.<br />A/B Testing is getting easier.<br />
Social Media<br />Monitor your brand effectiveness, who you follow and who follows you.<br />Look for others to RT your links.<br />Twitter is now ‘officially’ important.<br />Who: “Social Authority” – how important you are.<br />What: The subject matter in which you often tweet about.<br />When: Frequency (and relevance)<br />You should consider:<br />Twitter isn’t the only solution.<br />Use it if it makes sense.<br />
Local Optimization<br />Similarly as links are for SEO, “citations” are forlocal optimization.<br />Claiming Google Places, and filling out required fields is just the start.<br />Developing rich local profiles with all business information (hours, photos, business description, integrated with all social media profiles, categories)<br />Connecting the dots.<br />A “text widget”, on the sidebar with your address and 5-local profiles. “See our reviews here:”<br />
Setup your site correctly, lets get to work.<br />Permalinks/proper naming convention, Titles, Correct Navigation (menus in WP make dropdowns eaaaaaaasy) <br />Categories [either WP-No-Base or change /category/)<br />Use tags or don’t. Don’t sit on the fence.<br />301/302 where appropriate. If you change domains, save the links, (if moving/redesigning save the juice)<br />Install appropriate plugins : (All in One SEO, WP-Google-Analytics, Google XML Sitemap, Contact Form 7, Find and Replacer)<br />Google Webmaster Tools verified.<br />Setup Google Analytics, c’mon now.<br />
Free 3-Month SEOMoz Pro Account (valued at $300/ea)<br />Make any donation, and e-mail me. I’ll pick 2 winners randomly.<br />http://pattillmanfoundation.org/donate.php<br />firstname.lastname@example.org<br />We (97M) will offer free 10-hour SEO consulting<br />For person who donates over $500.<br />
Don’t over think it..<br />Keywords<br />Link building<br />Stick with 1-keyword tool.<br />Run a PPC campaign first.<br />Pay attention to Google Analytics.<br />You’re not married to them.<br />You don’t have to win every time.<br />Avoid forums and “quick” strategies<br />Look for your community to link for you<br />Partner with similar folks<br />Use social media and local to your advantage.<br />Guest blogging, videos, and product reviews.<br />
Keeping score<br /><ul><li>The more involved you become inputting the numbers, the more aware you are of these metrics.
Depending on how serious you are monitoring these statistics, you can opt for weekly/monthly reviews.
This is after you’ve developed valuable content that engages the user.
You should be monitoring your leads/conversions concurrently.</li></li></ul><li>In summary … <br />My name is Corey Eulas and I do SEO. I can be found @coreyeulas on Twitter. I rarely tweet. I’m busy.<br />SEO isn’t hard, but if you plan accordingly you’ll do fine.<br />It’s more about what you do, than what you know.<br />Ensure you complete your on/off page SEO fundamentals and typically you’ll be fine.<br />