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Connecting Through Social Media (NCSSSMST 2011)
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Connecting Through Social Media (NCSSSMST 2011)

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  • 1.
  • 2. What is Social Media?
    Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
    Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).
  • 3. What is Social Media?
    It supports the democratization of knowledge and information, transforming people from content consumers into content producers.
    Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content“.
  • 4. Why NotSocial Media?
    Who cares what I had for breakfast?
    I just don’t get it. What’s the point?
    It’s all so new. I think I’ll wait it out and check back later on.
    I’m not a fan of putting my personal information online. I like my privacy.
    I don’t need your validation.
    WHO CARES?
  • 5. Why Social Media?
    Replicates one-to-one communication in an online forum.
    Allows users to connect with individuals in personal and global networks.
    Helps to manage streams of information from friends, family members, organizations, and businesses with ease.
    Acts as a springboard for discussing relevant issues within our life and community.
  • 6.
  • 7. Facebook
  • 8. Facebook
    http://www.facebook.com
    The internet’s largest social media website. As of last week, Facebook had over 400 MILLION users.
    Utilized by individuals, organizations, and businesses.
    In-depth privacy settings.
    Commitment to long-term growth and scalability.
    Facebook Connect and Project Titan
  • 9. Facebook Mobile
  • 10. Facebook
  • 11. Vimeo
  • 12. Vimeo
    http://www.vimeo.com
    Video sharing website initially created for filmmakers and producers.
    Allows users to share videos longer than 10 minutes in length.
    Embed and share videos in high definition across websites and blogs.
    Now allows users to share videos in iPhone H.264 format.
  • 13. Linked In
  • 14. Linked In
    http://www.linkedin.com
    A social network directly primarily to professional audiences.
    A key method of sharing professional information, such as a CV or resume.
    Less cluttered and with a clear focus.
    A great place to begin.
  • 15. YouTube
  • 16. YouTube
    http://www.youtube.com
    By far the internet’s largest video sharing website.
    Content ranging from viral videos, family movies, and advertisements.
    Experimenting with offering full-length movies on demand.
  • 17. Flickr
  • 18. Flickr
    http://www.flickr.com
    Largest website exclusively dedicated to photo sharing.
    Includes the ability to download high-resolution versions of photos.
    Share slideshows with friends or embed them in your blog/website.
    Export photos to Facebook.
  • 19. Twitter
  • 20. Twitter
    http://www.twitter.com
    Solidified the concept of “micro-blogging” as all updates are less than 140 characters.
    First adopted by celebrities and news media, now utilized by individuals and businesses.
    More than any other network, intended to be a part of the “real-time web.”
    Share photos, videos, and music through third-party websites.
    Best used for horizontal blogging.
  • 21. #gifted on Twitter
    @GattonAcademy
    @giftedstudies
    @DeborahMersino
    @NAGCGifted
    @PrufrockPress
    @DukeTIP
    @DavidsonGifted
    @JeanneBernish
    http://www.twitter.com/gattonacademy/gifted
  • 22. Twitter Chats
    Mon.  #ecosys, 9 pm EST
    Mon.  #musedchat, 8 pm EST
    Mon.  #hsc, 8 pm EST
    Tues.  #edchat, N & 7 pm EST
    Wed.  #ptchat, 9 pm EST
    Wed.  #smchat, 1 pm EST
  • 23. Twitter Chats
    Thur. #onecom, N & 7 pm EST
    Thur.  #lrnchat, 8:30 pm EST
    Thur.  #blacked, 9 pm EST
    Thur.  #innochat, varies
    Fri.  #gtchat, N & 7 pm EST
  • 24. #gtchat
    Conducted each Friday at Noon and 7 p.m. EST on Twitter.
    Each session has a different topic focusing on an aspect of gifted education.
    Conducted using the #gtchathashtag.
    A great way to connect with gifted advocates across the globe.
  • 25. Previous #gtchats
    Delving into the Digital Age
    Meeting Social and Emotional Needs
    Igniting Advocacy and Propelling Optimism
    Coping with GT Cuts
    Asynchronous Development
    Twice Exceptional Gifted Students
    Transcripts from previous chats online at http://giftedperspective.typepad.com
  • 26. Future #gtchats
    Exploring Homework: Battleground and/or bliss.
    Parenting the Gifted: Boundaries, Combat, and Joy
    Homeschool? Pros, Cons & Strategies for Success
    Stressed Out Gifted Kids: Finding Balance Today
    Passion Discovery: Helping Gifted Kids Find Inspiration
  • 27. How To Chat
    Find and use the #hashtag.
    Use a Twitter chat tool to monitor and observe the conversation.
    Tweet using chat basics.
    Get involved. Comment. Share.
  • 28. What the Hashtag?!
  • 29. TweetChat
  • 30. HootSuite & Chats
  • 31. Put it all together…
  • 32. Put it All Together
    Add social media icons to the homepage of your blog or website.
    Several tools to share and combine social media feeds, rather than individually maintaining, such as Selective Tweets.
    Pick the format that works best for you and begin there. Not all social networks are for everyone.
  • 33. Social Media DON’Ts
    Post a profile photo that is overly goofy or might alienate your audience. Your profile photo is often the most visible item.
    Post anything you wouldn’t want your mom or boss to see.
    Spam your audience with useless information, promotional messages, or game notifications.
    Use social media for self-promotion, unless it’s a business. Even then, one-way communication isn’t in the spirit of social media.
    Goad or antagonize others.
    Leave everything wide open without making use of any privacy setting.
  • 34. Social Media DO’s
    Post a profile photo that represents you in a thoughtful, professional manner.
    Be concise, while highlighting the things that make you…well…you.
    Share content that highlights your interests and professional expertise.
    Utilize social media platforms for discussions.
    Keep a polite and measured tone at all times.
    Make use of privacy settings.
  • 35. 10 Must-Have Policy Items
    Introduce the purpose of social media.
    Be responsible for what you write.
    Be authentic in every word and interaction.
    Exercise good judgment in all you do.
    Consider your audience and build from there.
  • 36. 10 Must-Have Policy Items
    6) Understand the concept of community, and realize it’s primacy.
    7) Respect copyright and fair use.
    8) Remember to protect confidential and proprietary information.
    9) Bring value to the discussion.
    10) Make it matter.
  • 37. 10 Must-Have Policy Items
    A BONUS MUST-HAVE:
    Have a plan that
    you intend to see through.
    A lot of use comes through trial and error;
    however, before you begin, know what you
    want to get out of social media before typing your first word.
  • 38. Websites for More Info
    http://www.mashable.com
    The internet’s premiere news website dedicated to social media.
    http://giftedperspective.typepad.com
    Article series “Gifted Education and Twitter: How Social Networking Can Propel Advocacy and Learning”
  • 39. The Gatton Academy
    Web: wku.edu/academy
    Facebook: facebook.com/gattonacademy
    Twitter: twitter.com/gattonacademy
    Vimeo: vimeo.com/gattonacademy
    Flickr: flickr.com/photos/kygifted
  • 40. Center for Gifted Studies
    Web: wku.edu/gifted
    Facebook: facebook.com/giftedstudieswku
    Twitter: twitter.com/giftedstudies
    YouTube: youtube.com/giftedstudieswku
    Flickr: flickr.com/photos/giftedstudieswku
  • 41. Gatton to Go iPhone App
  • 42. For More Information
    Corey Alderdice
    The Gatton Academy
    http://www.wku.edu/academy
    Email: corey.alderdice@wku.edu
    Twitter: @innervation
    Facebook: facebook.com/coreyalderdice
    LinkedIn: linkedin.com/in/coreyalderdice