Connecting Through Social Media (NCSSSMST 2011)


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Connecting Through Social Media (NCSSSMST 2011)

  1. 1.
  2. 2. What is Social Media?<br />Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. <br />Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). <br />
  3. 3. What is Social Media?<br />It supports the democratization of knowledge and information, transforming people from content consumers into content producers. <br />Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content“.<br />
  4. 4. Why NotSocial Media?<br />Who cares what I had for breakfast?<br />I just don’t get it. What’s the point?<br />It’s all so new. I think I’ll wait it out and check back later on.<br />I’m not a fan of putting my personal information online. I like my privacy.<br />I don’t need your validation.<br />WHO CARES?<br />
  5. 5. Why Social Media?<br />Replicates one-to-one communication in an online forum.<br />Allows users to connect with individuals in personal and global networks.<br />Helps to manage streams of information from friends, family members, organizations, and businesses with ease.<br />Acts as a springboard for discussing relevant issues within our life and community.<br />
  6. 6.
  7. 7. Facebook<br />
  8. 8. Facebook<br /><br />The internet’s largest social media website. As of last week, Facebook had over 400 MILLION users.<br />Utilized by individuals, organizations, and businesses.<br />In-depth privacy settings.<br />Commitment to long-term growth and scalability.<br />Facebook Connect and Project Titan<br />
  9. 9. Facebook Mobile<br />
  10. 10. Facebook<br />
  11. 11. Vimeo<br />
  12. 12. Vimeo<br /><br />Video sharing website initially created for filmmakers and producers.<br />Allows users to share videos longer than 10 minutes in length.<br />Embed and share videos in high definition across websites and blogs.<br />Now allows users to share videos in iPhone H.264 format.<br />
  13. 13. Linked In<br />
  14. 14. Linked In<br /><br />A social network directly primarily to professional audiences.<br />A key method of sharing professional information, such as a CV or resume.<br />Less cluttered and with a clear focus.<br />A great place to begin.<br />
  15. 15. YouTube<br />
  16. 16. YouTube<br /><br />By far the internet’s largest video sharing website.<br />Content ranging from viral videos, family movies, and advertisements.<br />Experimenting with offering full-length movies on demand.<br />
  17. 17. Flickr<br />
  18. 18. Flickr<br /><br />Largest website exclusively dedicated to photo sharing.<br />Includes the ability to download high-resolution versions of photos.<br />Share slideshows with friends or embed them in your blog/website.<br />Export photos to Facebook.<br />
  19. 19. Twitter<br />
  20. 20. Twitter<br /><br />Solidified the concept of “micro-blogging” as all updates are less than 140 characters.<br />First adopted by celebrities and news media, now utilized by individuals and businesses.<br />More than any other network, intended to be a part of the “real-time web.”<br />Share photos, videos, and music through third-party websites.<br />Best used for horizontal blogging.<br />
  21. 21. #gifted on Twitter<br />@GattonAcademy<br />@giftedstudies<br />@DeborahMersino<br />@NAGCGifted<br />@PrufrockPress<br />@DukeTIP<br />@DavidsonGifted<br />@JeanneBernish<br /><br />
  22. 22. Twitter Chats<br />Mon.  #ecosys, 9 pm EST<br />Mon.  #musedchat, 8 pm EST<br />Mon.  #hsc, 8 pm EST<br />Tues.  #edchat, N & 7 pm EST<br />Wed.  #ptchat, 9 pm EST <br />Wed.  #smchat, 1 pm EST<br />
  23. 23. Twitter Chats<br />Thur. #onecom, N & 7 pm EST<br />Thur.  #lrnchat, 8:30 pm EST<br />Thur.  #blacked, 9 pm EST<br />Thur.  #innochat, varies<br />Fri.  #gtchat, N & 7 pm EST<br />
  24. 24. #gtchat<br />Conducted each Friday at Noon and 7 p.m. EST on Twitter.<br />Each session has a different topic focusing on an aspect of gifted education.<br />Conducted using the #gtchathashtag.<br />A great way to connect with gifted advocates across the globe.<br />
  25. 25. Previous #gtchats<br />Delving into the Digital Age<br />Meeting Social and Emotional Needs<br />Igniting Advocacy and Propelling Optimism<br />Coping with GT Cuts<br />Asynchronous Development<br />Twice Exceptional Gifted Students<br />Transcripts from previous chats online at<br />
  26. 26. Future #gtchats<br />Exploring Homework: Battleground and/or bliss.<br />Parenting the Gifted: Boundaries, Combat, and Joy<br />Homeschool? Pros, Cons & Strategies for Success<br />Stressed Out Gifted Kids: Finding Balance Today<br />Passion Discovery: Helping Gifted Kids Find Inspiration<br />
  27. 27. How To Chat<br />Find and use the #hashtag.<br />Use a Twitter chat tool to monitor and observe the conversation.<br />Tweet using chat basics.<br />Get involved. Comment. Share.<br />
  28. 28. What the Hashtag?!<br />
  29. 29. TweetChat<br />
  30. 30. HootSuite & Chats<br />
  31. 31. Put it all together…<br />
  32. 32. Put it All Together<br />Add social media icons to the homepage of your blog or website.<br />Several tools to share and combine social media feeds, rather than individually maintaining, such as Selective Tweets.<br />Pick the format that works best for you and begin there. Not all social networks are for everyone.<br />
  33. 33. Social Media DON’Ts<br />Post a profile photo that is overly goofy or might alienate your audience. Your profile photo is often the most visible item.<br />Post anything you wouldn’t want your mom or boss to see.<br />Spam your audience with useless information, promotional messages, or game notifications.<br />Use social media for self-promotion, unless it’s a business. Even then, one-way communication isn’t in the spirit of social media.<br />Goad or antagonize others.<br />Leave everything wide open without making use of any privacy setting.<br />
  34. 34. Social Media DO’s<br />Post a profile photo that represents you in a thoughtful, professional manner.<br />Be concise, while highlighting the things that make you…well…you.<br />Share content that highlights your interests and professional expertise.<br />Utilize social media platforms for discussions.<br />Keep a polite and measured tone at all times.<br />Make use of privacy settings.<br />
  35. 35. 10 Must-Have Policy Items<br />Introduce the purpose of social media.<br />Be responsible for what you write.<br />Be authentic in every word and interaction.<br />Exercise good judgment in all you do.<br />Consider your audience and build from there.<br />
  36. 36. 10 Must-Have Policy Items<br />6) Understand the concept of community, and realize it’s primacy.<br />7) Respect copyright and fair use.<br />8) Remember to protect confidential and proprietary information.<br />9) Bring value to the discussion.<br />10) Make it matter.<br />
  37. 37. 10 Must-Have Policy Items<br />A BONUS MUST-HAVE:<br />Have a plan that<br />you intend to see through.<br />A lot of use comes through trial and error;<br />however, before you begin, know what you<br />want to get out of social media before typing your first word.<br />
  38. 38. Websites for More Info<br /><br /> The internet’s premiere news website dedicated to social media.<br /><br /> Article series “Gifted Education and Twitter: How Social Networking Can Propel Advocacy and Learning” <br />
  39. 39. The Gatton Academy<br />Web:<br />Facebook:<br />Twitter:<br />Vimeo:<br />Flickr:<br />
  40. 40. Center for Gifted Studies<br />Web:<br />Facebook:<br />Twitter:<br />YouTube:<br />Flickr:<br />
  41. 41. Gatton to Go iPhone App<br />
  42. 42. For More Information<br />Corey Alderdice<br />The Gatton Academy<br /><br />Email:<br />Twitter: @innervation<br />Facebook:<br />LinkedIn:<br />