TWITTER 101
Ben Molfetta
Victoria Monachino
Core Online Marketing
@coremarketing
Presentation Overview
1. Introduction
2. Best Practices
3. Twitter Tools/ Resources
Introduction
IS SOCIAL MEDIA NECESSARY?
Introduction
Social Media is a critical component within
an online marketing infrastructure.
Introduction
• Brand Building
• Inbound Lead Generation
• Customer Service/Retention
• Expanding Reach/Amplify Your Messag...
Introduction
Twitter is real time. Twitter is the most effective social media
tool for real-time communication.
Introduction
Twitter Best Practices
Use Twitter for on-going, thought
provoking conversation – rather than
using it as a broadcast tool
Twitter Best Practices
• Be yourself
• Be responsive
• Be respectful
• Be knowledgeable
Twitter Best Practices
• Tweets should be varied; information, opinion,
curated content, humour, etc.
• Use Twitter as a c...
Twitter Best Practices
• Produce great content
• Be engaged with your community
• Seek out like-minded communities of inte...
Twitter Do’s
• Use hashtags wisely
• Respond to all tweets (even negative tweets)
• Say thank-you
• Ask and answer questio...
Twitter Don’ts
• Don’t automate your responses
• Don’t follow everyone
• Don’t be rude
• Don’t SHOUT
• Don’t ignore people...
Example Twitter Tools
HootSuite www.hootsuite.com
Sprout Social www.sproutsocial.com
Twitter Resources
Twitter Dictionary
http://twictionary.pbworks.com/w/page/22547584/FrontPage
Twitter Blog
https://blog.tw...
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Twitter 101

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  • Twitter 101

    1. 1. TWITTER 101 Ben Molfetta Victoria Monachino Core Online Marketing @coremarketing
    2. 2. Presentation Overview 1. Introduction 2. Best Practices 3. Twitter Tools/ Resources
    3. 3. Introduction IS SOCIAL MEDIA NECESSARY?
    4. 4. Introduction Social Media is a critical component within an online marketing infrastructure.
    5. 5. Introduction • Brand Building • Inbound Lead Generation • Customer Service/Retention • Expanding Reach/Amplify Your Message • Connecting with Influencers/Creating Online Authority • Research • Referrals/Recommendations/Credibility
    6. 6. Introduction
    7. 7. Twitter is real time. Twitter is the most effective social media tool for real-time communication. Introduction
    8. 8. Twitter Best Practices Use Twitter for on-going, thought provoking conversation – rather than using it as a broadcast tool
    9. 9. Twitter Best Practices • Be yourself • Be responsive • Be respectful • Be knowledgeable
    10. 10. Twitter Best Practices • Tweets should be varied; information, opinion, curated content, humour, etc. • Use Twitter as a complement to other social media tools • Quality over Quantity
    11. 11. Twitter Best Practices • Produce great content • Be engaged with your community • Seek out like-minded communities of interest
    12. 12. Twitter Do’s • Use hashtags wisely • Respond to all tweets (even negative tweets) • Say thank-you • Ask and answer questions • Tweet at different times • Engage and interact • Leave room for others to re-tweet your message • Build relationships like you would offline • Connect with people at business events
    13. 13. Twitter Don’ts • Don’t automate your responses • Don’t follow everyone • Don’t be rude • Don’t SHOUT • Don’t ignore people who take the time to tweet you • Don’t over promote • Don’t get too personal or negative
    14. 14. Example Twitter Tools HootSuite www.hootsuite.com Sprout Social www.sproutsocial.com
    15. 15. Twitter Resources Twitter Dictionary http://twictionary.pbworks.com/w/page/22547584/FrontPage Twitter Blog https://blog.twitter.com/company Twitter Tips http://socialtriggers.com/twitter-tips/

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