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Social MediaSocial Business  @barbaragiamanco #cngatl                  ©2012 Barbara Giamanco
Social is Here to Stay                        LinkedIn grew by 55%.                        Facebook reached             ...
Business BenefitsBrand awarenessProfessional NetworkingCustomer loyaltyMarket researchBuyer intelligenceDemand gener...
©2012 Barbara Giamanco
Success is More Than…        ©2012 Barbara Giamanco
Step 1: Have a Plan  Success is not  going to come  from LinkedIn,Facebook, Twitter,Blogging or a highKlout score alone.  ...
Step 2: Define Your Audience           ©2012 Barbara Giamanco
Step 3: Pick the Right Tools                    MOBILE      VIDEO                                 BLOGFACEBOOK            ...
Step 4: Implement Consistently            ©2012 Barbara Giamanco
Step 5: Measure and Track    It’s not just about money!            ©2012 Barbara Giamanco
Big 3LinkedIn            FACEBOOK                                    TWITTER                 f           ©2012 Barbara Gia...
LinkedIn – Professional Networking     Over 50% of members are now international                                          ...
Create Your Brand Presence          ©2012 Barbara Giamanco
Establish a Company Page         ©2012 Barbara Giamanco
Engage with Content       ©2012 Barbara Giamanco
Demonstrate Expertise        ©2012 Barbara Giamanco
Be Visible – Share Updates                                   News                                   Highlight           ...
Facebook Personal vs. Fan Page            ©2012 Barbara Giamanco
How Twitter Fits the PictureMicro-blogging tool200 Million Tweets sent dailyReal-time snippets of conversationListenin...
STARTING THE CONVERSATION          ©2012 Barbara Giamanco
Don’t be this guy!              ©2012 Barbara Giamanco
Final PointsClearly define who you targetParticipate where they doBe consistentUse the right toolsCultivate your netw...
Connect With Barb                  Twitter: @barbaragiamanco                  LinkedIn: Barbara Giamanco                  ...
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Social Media - CNGAtlanta_Giamanco

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Barb Giamanco's March 8th program presentation.

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Transcript of "Social Media - CNGAtlanta_Giamanco"

  1. 1. Social MediaSocial Business @barbaragiamanco #cngatl ©2012 Barbara Giamanco
  2. 2. Social is Here to Stay LinkedIn grew by 55%. Facebook reached 55% of the worlds’ online population in October 2011. Twitter usage grew by 59%. Google+ now at 65 million users. ©2012 Barbara Giamanco
  3. 3. Business BenefitsBrand awarenessProfessional NetworkingCustomer loyaltyMarket researchBuyer intelligenceDemand generationCommunities work for you ©2012 Barbara Giamanco
  4. 4. ©2012 Barbara Giamanco
  5. 5. Success is More Than… ©2012 Barbara Giamanco
  6. 6. Step 1: Have a Plan Success is not going to come from LinkedIn,Facebook, Twitter,Blogging or a highKlout score alone. ©2012 Barbara Giamanco
  7. 7. Step 2: Define Your Audience ©2012 Barbara Giamanco
  8. 8. Step 3: Pick the Right Tools MOBILE VIDEO BLOGFACEBOOK SOCIAL MEDIA LINKEDIN WEBINAR TWITTER E-MAIL MARKETING ©2012 Barbara Giamanco
  9. 9. Step 4: Implement Consistently ©2012 Barbara Giamanco
  10. 10. Step 5: Measure and Track It’s not just about money! ©2012 Barbara Giamanco
  11. 11. Big 3LinkedIn FACEBOOK TWITTER f ©2012 Barbara Giamanco
  12. 12. LinkedIn – Professional Networking Over 50% of members are now international ** 135M+ * 75% Fortune 100 Companies use LinkedIn to hire ** >2M Company Pages ** ~2B People searches in 2010 *as of November, 2011 **as of September 30, 2011 12 ©2012 Barbara Giamanco
  13. 13. Create Your Brand Presence ©2012 Barbara Giamanco
  14. 14. Establish a Company Page ©2012 Barbara Giamanco
  15. 15. Engage with Content ©2012 Barbara Giamanco
  16. 16. Demonstrate Expertise ©2012 Barbara Giamanco
  17. 17. Be Visible – Share Updates News Highlight others Your thoughts Promote your group Share company page ©2012 Barbara Giamanco
  18. 18. Facebook Personal vs. Fan Page ©2012 Barbara Giamanco
  19. 19. How Twitter Fits the PictureMicro-blogging tool200 Million Tweets sent dailyReal-time snippets of conversationListening vehicle using searchVisibilityTrack topics with hash tags (#corenet?)Follow competitors ©2012 Barbara Giamanco
  20. 20. STARTING THE CONVERSATION ©2012 Barbara Giamanco
  21. 21. Don’t be this guy! ©2012 Barbara Giamanco
  22. 22. Final PointsClearly define who you targetParticipate where they doBe consistentUse the right toolsCultivate your networkBe visible, add valueDemonstrate credibilityPlan, execute, measure ©2012 Barbara Giamanco
  23. 23. Connect With Barb Twitter: @barbaragiamanco LinkedIn: Barbara Giamanco Facebook: Barbara GiamancoBuy the book atAmazon.com Talent Builders, Inc. 3522 Ashford Dunwoody Rd NE #413 Atlanta, GA 30319 404-647-4925 ©2012 Barbara Giamanco
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