Social Media for
           Social Good
           Corey Szopinski (@coreyszopinski)
           Owner, Core Industries (@c...
Me
                              Bio Owner of Core Industries and Gunnar.
                              Entrepreneur+Desig...
#sm4sg                      @coreyszopinski
Thursday, February 11, 2010
In the last year




  #sm4sg                      @coreyszopinski
Thursday, February 11, 2010
We’re going to cover:

                • Snapshot         of the social media landscape
                • Get         the ...
Your Turn

            Tweet the hashtags that you watch.

            (don’t forget to include #sm4sg)



           For ...
Snapshot of
           Social Media Today




  #sm4sg                        @coreyszopinski
Thursday, February 11, 2010
Top 10 Social Networks
            Facebook          350 Million                     Us. Growing Int’l

            Qzone ...
Change over 2 years




  #sm4sg                         @coreyszopinski
Thursday, February 11, 2010
Facebook age breakdown
                               2009                                               2010
            ...
Facebook Demographics




  #sm4sg                      @coreyszopinski
Thursday, February 11, 2010
MySpace age breakdown
                              2009                                            2010
                 ...
MySpace demographic




  #sm4sg                      @coreyszopinski
Thursday, February 11, 2010
Twitter age breakdown
                               2009                                             2010
               ...
Twitter




  #sm4sg                      @coreyszopinski
Thursday, February 11, 2010
Niche networks
                •   QQ - Big in China
                •   Orkut - Brazil, India (half of BRIC)
            ...
Facebook vs Twitter

                • Facebook    is a two-way relationship:
                    you both agree to be in ...
Facebook vs Twitter

                • Facebook      is more private, more
                    similar to normal friendshi...
RT @unmarketing: Web 1.0 was about
          content, copy, and communication. 2.0 is
          about collaboration, conne...
Your Turn

            Tell us what social networks you’re
            on (besides the obvious ones)
            (don’t fo...
Make the most of
           social media




  #sm4sg                      @coreyszopinski
Thursday, February 11, 2010
http://theoatmeal.com/comics/facebook_suck

  #sm4sg                                                                   @co...
Social media is all about



         Trust
                              but building it takes time


  #sm4sg           ...
Authentic
           be honest,
           (even when you have an agenda)



  #sm4sg                             @coreysz...
Appropriate
           know your audience




  #sm4sg                        @coreyszopinski
Thursday, February 11, 2010
Consistent
           quantity + quality
           reach and frequency


  #sm4sg                         @coreyszopinski...
The top 10% of prolific Twitter users accounted
          for over 90% of tweets.
          June 1, 2009 from Harvard Busi...
Generous
           promote like minded thinkers




  #sm4sg                              @coreyszopinski
Thursday, Febru...
Personal
           reference people by @name,
           tailor your message



  #sm4sg                                @...
Responsive
           critical for brands online




  #sm4sg                                @coreyszopinski
Thursday, Feb...
#sm4sg                      @coreyszopinski
Thursday, February 11, 2010
•   Don’t criticize, condemn or complain

                •   Give honest, sincere appreciation

                •   Arous...
IBM’s Social Media Guidelines

                •   Follow IBM conduct guidelines
                •   Be who you are
      ...
Case Studies




  #sm4sg                      @coreyszopinski
Thursday, February 11, 2010
Challenge
           • Let  the world know that 350 ppm of
               CO2 is the maximum safe level
           • We’re...
Solution
           • piggybacked  on the Obama election,
               and Copenhagen
           • Social           medi...
visit 350.org

               Result
           • created    “the most widespread day of
               political action i...
visit 350.org

               Take away


                              Give your audience the tools
                     ...
Challenge
           • Social           Media experiment
           • Can   the viral effect be used to
               gen...
Solution
           • Create             a 24 hour competition
           • Specific,           easy “ask”
           • ev...
Result
           • $70,000           donated in 24 hours
           • to          date: 681,000 mentions




            ...
Take away


                                 Use a simple “ask”.


                                       Incentivize.



...
Haiti
               Challenge
           • Help             Haiti rebuild
           • Enable             American’s to c...
Haiti
               Solution
               • SMS          Short code donations
                • easy        “ask”
     ...
Haiti
               Result
                • Over     $8 Million dollars raised in the
                    first day




...
Haiti
               Take Away


                              Facebook & Twitter aren’t
                                 ...
Challenge
           • Build            a strong internal team
           • Position           Zappos as a leader
        ...
Solution
           • CEO   Tony Hsieh encourages
               employees to tweet
           • New              employee...
Result
           • Many              employees are prolific tweeters
           • Tony   has a platform for releasing inf...
Take Away


                  Leading companies are encouraging
                    more online discussion, not less.




...
Challenge
           • Build awareness around Nelson
               Mandela’s legacy
           • Each             of us c...
Solution
           • Twitter, Facebook, blog, SMS, email,
               and Vimeo feeds
           • Common           vo...
Interactive Experiences




  #sm4sg                        @coreyszopinski
Thursday, February 11, 2010
#sm4sg                      @coreyszopinski
Thursday, February 11, 2010
#sm4sg                      @coreyszopinski
Thursday, February 11, 2010
#sm4sg                      @coreyszopinski
Thursday, February 11, 2010
Has social media
           come of age?
                 RT @mashable:http://bit.ly/8NfjSP <--
                 Pepsi has...
Your turn

            What examples can you share?

            (don’t forget to include #sm4sg)



           For exampl...
Building a Strategy




  #sm4sg                         @coreyszopinski
Thursday, February 11, 2010
Before you start, ask



         Why?     don’t do just for sake of doing it



  #sm4sg                                 ...
Define Success
           set specific goal
           (and refine your tactics on the fly)



  #sm4sg                   ...
Define Audience
           internal or external stakeholders?
           demographics
           location
           psych...
Responsibility
           who manages the community?
           one person / multiple
           manager / intern


  #sm4...
Multiple Vectors
           message where your audience is




  #sm4sg                             @coreyszopinski
Thursd...
Voice
           use consistent messaging
           across platforms



  #sm4sg                              @coreyszopi...
Cultivate your
          Audience
           actively pursue and cultivate
           your community
           (this is t...
Guidelines
           set down the rules before
           you start



  #sm4sg                               @coreyszopi...
Incentivize
           for fast growth, you have to be
           compelling



  #sm4sg                                @c...
Do it like a pro




  #sm4sg                      @coreyszopinski
Thursday, February 11, 2010
Right tools for the job

               Co-Tweet
                      • manage    multiple accounts
                     ...
#sm4sg                      @coreyszopinski
Thursday, February 11, 2010
Right tools for the job
               TweetDeck
                      • manage    multiple accounts
                     ...
Right tools for the job
               Hootsuite
                      • manage     multiple accounts
                    ...
Find your audience
                • new         “lists”
                • search.twitter.com

                • twitalyze...
Facebook tips

                • Use         “Pages” rather than Groups
                • Encourage         photo tagging
...
Hook up your site
                • live        twitter stream on homepage
                • re-tweet  and facebook badges...
#sm4sg                      @coreyszopinski
Thursday, February 11, 2010
The Numbers Game
             Having a lot of followers is great...




  #sm4sg                                        @c...
The Numbers Game


               Build a community that can be your
               platform
           • Will they repeat...
Build Feedback loops

                • Track   your Impact, Engagement,
                    Influence and Clout daily



...
Feedback Loops

                • Radian6

                • Twitalyzer

                • Twittercounter.com

           ...
Call to Action


                • Don’t        settle for ‘slactivism’
                • Ask         for easy, immediate ...
What’s Next?




  #sm4sg                      @coreyszopinski
Thursday, February 11, 2010
2010 Trends
                • Badges         and other social capital
                • Collective       Intelligence
    ...
Thanks

           This deck available at:
           core-industries.com/talks/SocialMediaSocialGood.pdf



           Ad...
Upcoming SlideShare
Loading in...5
×

Social Media For Social Good

4,630

Published on

Learn how to make the most of social media tools to promote your social enterprise initiative. Real world case studies, and proven techniques help you spread your message farther, faster and with more authenticity.

Published in: Technology
3 Comments
27 Likes
Statistics
Notes
No Downloads
Views
Total Views
4,630
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
284
Comments
3
Likes
27
Embeds 0
No embeds

No notes for slide
  • point out the @ and hashtags quickly
  • I&amp;#x2019;m not an expert, rather a student.
    you&amp;#x2019;re all experts implicitly, we are &amp;#x2018;social&amp;#x2019; everyday
  • I&amp;#x2019;m not an expert, rather a student.
    you&amp;#x2019;re all experts implicitly, we are &amp;#x2018;social&amp;#x2019; everyday
  • I&amp;#x2019;m not an expert, rather a student.
    you&amp;#x2019;re all experts implicitly, we are &amp;#x2018;social&amp;#x2019; everyday
  • I&amp;#x2019;m not an expert, rather a student.
    you&amp;#x2019;re all experts implicitly, we are &amp;#x2018;social&amp;#x2019; everyday
  • I&amp;#x2019;m not an expert, rather a student.
    you&amp;#x2019;re all experts implicitly, we are &amp;#x2018;social&amp;#x2019; everyday
  • facebook, as a country would be 3rd behind china &amp; india
  • Danah Boyd
    Afr American, low income: their friends are there
  • How to suck at facebook
  • snowboarders vs women with breast cancer
  • show screenshot of a stream
  • show screenshot of a stream
  • retweet, promote and thank in public &amp; private
  • and relevant
  • carbon dioxide
  • carbon dioxide
  • carbon dioxide
  • 350 ppm was adopted by Hilary Clinton &amp; Obama&amp;#x2019;s campaigns.
    Gave credibility
    Posters, flyers, stickers, getting media coverage, organize group, banners, widgets, photos, videos, PDF cheat cheats: enable grassroots movement
  • 350 ppm was adopted by Hilary Clinton &amp; Obama&amp;#x2019;s campaigns.
    Gave credibility
    Posters, flyers, stickers, getting media coverage, organize group, banners, widgets, photos, videos, PDF cheat cheats: enable grassroots movement
  • 350 ppm was adopted by Hilary Clinton &amp; Obama&amp;#x2019;s campaigns.
    Gave credibility
    Posters, flyers, stickers, getting media coverage, organize group, banners, widgets, photos, videos, PDF cheat cheats: enable grassroots movement
  • 350 ppm was adopted by Hilary Clinton &amp; Obama&amp;#x2019;s campaigns.
    Gave credibility
    Posters, flyers, stickers, getting media coverage, organize group, banners, widgets, photos, videos, PDF cheat cheats: enable grassroots movement
  • 350 ppm was adopted by Hilary Clinton &amp; Obama&amp;#x2019;s campaigns.
    Gave credibility
    Posters, flyers, stickers, getting media coverage, organize group, banners, widgets, photos, videos, PDF cheat cheats: enable grassroots movement
  • BHAG - Good to Great, James Collins &amp; Jerry Porras
    Record: Largest distribution of a mass message
  • BHAG - Good to Great, James Collins &amp; Jerry Porras
    Record: Largest distribution of a mass message
  • BHAG - Good to Great, James Collins &amp; Jerry Porras
    Record: Largest distribution of a mass message
  • BHAG - Good to Great, James Collins &amp; Jerry Porras
    Record: Largest distribution of a mass message
  • BHAG - Good to Great, James Collins &amp; Jerry Porras
    Record: Largest distribution of a mass message
  • a more corporate example, but similar to Water&amp;#x2019;s corp
  • a more corporate example, but similar to Water&amp;#x2019;s corp
  • a more corporate example, but similar to Water&amp;#x2019;s corp
  • a more corporate example, but similar to Water&amp;#x2019;s corp
  • tony &amp;#x2018;shay&amp;#x2019;
  • tony &amp;#x2018;shay&amp;#x2019;
  • tony &amp;#x2018;shay&amp;#x2019;
  • concert at radio city music hall: Stevie Wonder, Lil&amp;#x2019; Kim, Jesse McCartney, Queen Latifah, Josh Groban, Will I Am
  • concert at radio city music hall: Stevie Wonder, Lil&amp;#x2019; Kim, Jesse McCartney, Queen Latifah, Josh Groban, Will I Am
  • concert at radio city music hall: Stevie Wonder, Lil&amp;#x2019; Kim, Jesse McCartney, Queen Latifah, Josh Groban, Will I Am
  • concert at radio city music hall: Stevie Wonder, Lil&amp;#x2019; Kim, Jesse McCartney, Queen Latifah, Josh Groban, Will I Am
  • Robert Dinero, Naomi Campbell, Lawrence Fishburn, Noah Wiley, Clint Eastwood, Morgan Freeman, Christie Turlington, Forest &amp; Keisha Whitaker,
  • reach 1000 new customers in 3 months
    increase sales of X product by 20% by end of year
    increase our mailing list by 5000 people
  • Email, SMS, Facebook, MySpace, badges, games, banners, text ads, twitter, vimeo/youtube
  • starbucks free pastry facebook added 200k friends in 1 week
    http://www.insidefacebook.com/2009/07/23/starbucks-becomes-the-most-popular-brand-on-facebook/
  • http://wiki.developers.facebook.com/index.php/Facebook_Share
    http://help.tweetmeme.com/2009/04/06/tweetmeme-button/
  • http://wiki.developers.facebook.com/index.php/Facebook_Share
    http://help.tweetmeme.com/2009/04/06/tweetmeme-button/
  • http://wiki.developers.facebook.com/index.php/Facebook_Share
    http://help.tweetmeme.com/2009/04/06/tweetmeme-button/
  • http://wiki.developers.facebook.com/index.php/Facebook_Share
    http://help.tweetmeme.com/2009/04/06/tweetmeme-button/
  • http://wiki.developers.facebook.com/index.php/Facebook_Share
    http://help.tweetmeme.com/2009/04/06/tweetmeme-button/
  • give example of progressive CTA
    livestrong:
  • give example of progressive CTA
    livestrong:
  • give example of progressive CTA
    livestrong:
  • CauseCast
  • CauseCast
  • CauseCast
  • CauseCast
  • CauseCast
  • Social Media For Social Good

    1. 1. Social Media for Social Good Corey Szopinski (@coreyszopinski) Owner, Core Industries (@coreindustries) #sm4sg #SB2010BOS Thursday, February 11, 2010
    2. 2. Me Bio Owner of Core Industries and Gunnar. Entrepreneur+Designer+Developer+Motorcycler. Core Industries Bio core industries creates interactive experiences for organizations that do no harm. let's grow. Location Brooklyn, NY #sm4sg @coreyszopinski Thursday, February 11, 2010
    3. 3. #sm4sg @coreyszopinski Thursday, February 11, 2010
    4. 4. In the last year #sm4sg @coreyszopinski Thursday, February 11, 2010
    5. 5. We’re going to cover: • Snapshot of the social media landscape • Get the most from social media • Case Studies • Tactics and Analytics • What to watch for in 2010 #sm4sg @coreyszopinski Thursday, February 11, 2010
    6. 6. Your Turn Tweet the hashtags that you watch. (don’t forget to include #sm4sg) For example, these tags are interesting to watch: #csr, #sustainability, #socent, #socialmedia Thursday, February 11, 2010
    7. 7. Snapshot of Social Media Today #sm4sg @coreyszopinski Thursday, February 11, 2010
    8. 8. Top 10 Social Networks Facebook 350 Million Us. Growing Int’l Qzone (QQ) 200 Million China MySpace 130 Million Trends lower income Windows Live 120 Million Blogging (MSN Spaces) Habbo 117 Million International Orkut 100 Million Google, Brazil & India Friendster 90 Million Asia hi5 80 Million India, Thailand, Cent Am. Twitter 75 Million US & International Tagged 70 Million source: Wikipedia, various #sm4sg @coreyszopinski Thursday, February 11, 2010
    9. 9. Change over 2 years #sm4sg @coreyszopinski Thursday, February 11, 2010
    10. 10. Facebook age breakdown 2009 2010 42 MM (US) 117 MM (US) 2% 13% 17% 14% 11% 21% 68% 54% 0-17 18-34 35-49 50+ 0-17 18-34 35-49 50+ source: Quantcast #sm4sg @coreyszopinski Thursday, February 11, 2010
    11. 11. Facebook Demographics #sm4sg @coreyszopinski Thursday, February 11, 2010
    12. 12. MySpace age breakdown 2009 2010 71 MM (US) 71 MM (US) 8% 1% 10% 10% 20% 24% 67% 60% 0-17 18-34 35-49 50+ 0-17 18-34 35-49 50+ source: MySpace #sm4sg @coreyszopinski Thursday, February 11, 2010
    13. 13. MySpace demographic #sm4sg @coreyszopinski Thursday, February 11, 2010
    14. 14. Twitter age breakdown 2009 2010 6.1 MM (US) 23 MM (US) 8%0% 13% 11% 24% 21% 68% 54% 0-17 18-34 35-49 50+ 0-17 18-34 35-49 50+ source: Quantcast #sm4sg @coreyszopinski Thursday, February 11, 2010
    15. 15. Twitter #sm4sg @coreyszopinski Thursday, February 11, 2010
    16. 16. Niche networks • QQ - Big in China • Orkut - Brazil, India (half of BRIC) • Ning - create your own • Chatter / Yammer - Corporate Twitter • Muxlim - Muslim focus • Cyworld - South Korea • Vkontakte - Russia • Foursquare / Gowalla / Loopt #sm4sg @coreyszopinski Thursday, February 11, 2010
    17. 17. Facebook vs Twitter • Facebook is a two-way relationship: you both agree to be in it • Twitter is free form: reciprocity is optional #sm4sg @coreyszopinski Thursday, February 11, 2010
    18. 18. Facebook vs Twitter • Facebook is more private, more similar to normal friendship • Twitter is more public and broadcast oriented #sm4sg @coreyszopinski Thursday, February 11, 2010
    19. 19. RT @unmarketing: Web 1.0 was about content, copy, and communication. 2.0 is about collaboration, connection, and conversation. ;) 9:08 AM Feb 6th from TweetDeck #sm4sg @coreyszopinski Thursday, February 11, 2010
    20. 20. Your Turn Tell us what social networks you’re on (besides the obvious ones) (don’t forget to include #sm4sg) For example: secondlife, habbo, linkedin asmallworld, imeem, plaxo, care2, deviantART Thursday, February 11, 2010
    21. 21. Make the most of social media #sm4sg @coreyszopinski Thursday, February 11, 2010
    22. 22. http://theoatmeal.com/comics/facebook_suck #sm4sg @coreyszopinski Thursday, February 11, 2010
    23. 23. Social media is all about Trust but building it takes time #sm4sg @coreyszopinski Thursday, February 11, 2010
    24. 24. Authentic be honest, (even when you have an agenda) #sm4sg @coreyszopinski Thursday, February 11, 2010
    25. 25. Appropriate know your audience #sm4sg @coreyszopinski Thursday, February 11, 2010
    26. 26. Consistent quantity + quality reach and frequency #sm4sg @coreyszopinski Thursday, February 11, 2010
    27. 27. The top 10% of prolific Twitter users accounted for over 90% of tweets. June 1, 2009 from Harvard Business Review #sm4sg @coreyszopinski Thursday, February 11, 2010
    28. 28. Generous promote like minded thinkers #sm4sg @coreyszopinski Thursday, February 11, 2010
    29. 29. Personal reference people by @name, tailor your message #sm4sg @coreyszopinski Thursday, February 11, 2010
    30. 30. Responsive critical for brands online #sm4sg @coreyszopinski Thursday, February 11, 2010
    31. 31. #sm4sg @coreyszopinski Thursday, February 11, 2010
    32. 32. • Don’t criticize, condemn or complain • Give honest, sincere appreciation • Arouse in the other person an eager want • Smile • A person’s name is the most important sound • Be a good listener • Talk about other person’s interests • Make the other person feel important #sm4sg @coreyszopinski Thursday, February 11, 2010
    33. 33. IBM’s Social Media Guidelines • Follow IBM conduct guidelines • Be who you are • Be thoughtful • Respect your audience • Don’t pick fights • Use your best judgement • Protect confidential information • Add value • Don’t forget your day job #sm4sg @coreyszopinski Thursday, February 11, 2010
    34. 34. Case Studies #sm4sg @coreyszopinski Thursday, February 11, 2010
    35. 35. Challenge • Let the world know that 350 ppm of CO2 is the maximum safe level • We’re at 387ppm #sm4sg @coreyszopinski Thursday, February 11, 2010
    36. 36. Solution • piggybacked on the Obama election, and Copenhagen • Social media, local meetings, OpEd • robust action toolkit http://www.350.org/action-resources • partnerships with other organizations #sm4sg @coreyszopinski Thursday, February 11, 2010
    37. 37. visit 350.org Result • created “the most widespread day of political action in the planet's history” • 25,000 photos uploaded from around the world #sm4sg @coreyszopinski Thursday, February 11, 2010
    38. 38. visit 350.org Take away Give your audience the tools to carry your message Be willing to give up control #sm4sg @coreyszopinski Thursday, February 11, 2010
    39. 39. Challenge • Social Media experiment • Can the viral effect be used to generation actual money? http://beatcancereverywhere.com/ #sm4sg @coreyszopinski Thursday, February 11, 2010
    40. 40. Solution • Create a 24 hour competition • Specific, easy “ask” • every tweet, or Facebook status earned 1 cent • Line up corporate sponsors http://beatcancereverywhere.com/ #sm4sg @coreyszopinski Thursday, February 11, 2010
    41. 41. Result • $70,000 donated in 24 hours • to date: 681,000 mentions http://beatcancereverywhere.com/ #sm4sg @coreyszopinski Thursday, February 11, 2010
    42. 42. Take away Use a simple “ask”. Incentivize. http://beatcancereverywhere.com/ #sm4sg @coreyszopinski Thursday, February 11, 2010
    43. 43. Haiti Challenge • Help Haiti rebuild • Enable American’s to contribute #sm4sg @coreyszopinski Thursday, February 11, 2010
    44. 44. Haiti Solution • SMS Short code donations • easy “ask” • Wyclef Jean, White House, and State Department raised awareness #sm4sg @coreyszopinski Thursday, February 11, 2010
    45. 45. Haiti Result • Over $8 Million dollars raised in the first day #sm4sg @coreyszopinski Thursday, February 11, 2010
    46. 46. Haiti Take Away Facebook & Twitter aren’t the only answer #sm4sg @coreyszopinski Thursday, February 11, 2010
    47. 47. Challenge • Build a strong internal team • Position Zappos as a leader • Develop a culture #sm4sg @coreyszopinski Thursday, February 11, 2010
    48. 48. Solution • CEO Tony Hsieh encourages employees to tweet • New employees are trained on Twitter http://www.zapposinsights.com/ #sm4sg @coreyszopinski Thursday, February 11, 2010
    49. 49. Result • Many employees are prolific tweeters • Tony has a platform for releasing info and positioning • over $1 Billion revenue in 10 years • Listed on Fortune’s best companies to work for • purchase by Amazon for $928 MM #sm4sg @coreyszopinski Thursday, February 11, 2010
    50. 50. Take Away Leading companies are encouraging more online discussion, not less. #sm4sg @coreyszopinski Thursday, February 11, 2010
    51. 51. Challenge • Build awareness around Nelson Mandela’s legacy • Each of us can make an imprint • Encourage opt-in for deeper messaging #sm4sg @coreyszopinski Thursday, February 11, 2010
    52. 52. Solution • Twitter, Facebook, blog, SMS, email, and Vimeo feeds • Common voice and brand message • Interactive experiences #sm4sg @coreyszopinski Thursday, February 11, 2010
    53. 53. Interactive Experiences #sm4sg @coreyszopinski Thursday, February 11, 2010
    54. 54. #sm4sg @coreyszopinski Thursday, February 11, 2010
    55. 55. #sm4sg @coreyszopinski Thursday, February 11, 2010
    56. 56. #sm4sg @coreyszopinski Thursday, February 11, 2010
    57. 57. Has social media come of age? RT @mashable:http://bit.ly/8NfjSP <-- Pepsi has no Super Bowl ad today- 1st time in 23yrs. Spending $20M on social media instead. #sm4sg @coreyszopinski Thursday, February 11, 2010
    58. 58. Your turn What examples can you share? (don’t forget to include #sm4sg) For example: brighterplanet, livestrong, do1thing, charitywater Thursday, February 11, 2010
    59. 59. Building a Strategy #sm4sg @coreyszopinski Thursday, February 11, 2010
    60. 60. Before you start, ask Why? don’t do just for sake of doing it #sm4sg @coreyszopinski Thursday, February 11, 2010
    61. 61. Define Success set specific goal (and refine your tactics on the fly) #sm4sg @coreyszopinski Thursday, February 11, 2010
    62. 62. Define Audience internal or external stakeholders? demographics location psychographics #sm4sg @coreyszopinski Thursday, February 11, 2010
    63. 63. Responsibility who manages the community? one person / multiple manager / intern #sm4sg @coreyszopinski Thursday, February 11, 2010
    64. 64. Multiple Vectors message where your audience is #sm4sg @coreyszopinski Thursday, February 11, 2010
    65. 65. Voice use consistent messaging across platforms #sm4sg @coreyszopinski Thursday, February 11, 2010
    66. 66. Cultivate your Audience actively pursue and cultivate your community (this is time consuming!) #sm4sg @coreyszopinski Thursday, February 11, 2010
    67. 67. Guidelines set down the rules before you start #sm4sg @coreyszopinski Thursday, February 11, 2010
    68. 68. Incentivize for fast growth, you have to be compelling #sm4sg @coreyszopinski Thursday, February 11, 2010
    69. 69. Do it like a pro #sm4sg @coreyszopinski Thursday, February 11, 2010
    70. 70. Right tools for the job Co-Tweet • manage multiple accounts • assign follow up to other authors (delegate) #sm4sg @coreyszopinski Thursday, February 11, 2010
    71. 71. #sm4sg @coreyszopinski Thursday, February 11, 2010
    72. 72. Right tools for the job TweetDeck • manage multiple accounts • desktop & iphone app • monitor many threads, searches and trends at once • monitor twitter & facebook #sm4sg @coreyszopinski Thursday, February 11, 2010
    73. 73. Right tools for the job Hootsuite • manage multiple accounts • online app • built-in metrics • scheduled tweets #sm4sg @coreyszopinski Thursday, February 11, 2010
    74. 74. Find your audience • new “lists” • search.twitter.com • twitalyzer.com/benchmarks • wefollow.com • twittercounter.com #sm4sg @coreyszopinski Thursday, February 11, 2010
    75. 75. Facebook tips • Use “Pages” rather than Groups • Encourage photo tagging • Facebook causes for non-profits • Facebook ads are highly targeted • Barter with app developers #sm4sg @coreyszopinski Thursday, February 11, 2010
    76. 76. Hook up your site • live twitter stream on homepage • re-tweet and facebook badges on each posts • disqus.com #sm4sg @coreyszopinski Thursday, February 11, 2010
    77. 77. #sm4sg @coreyszopinski Thursday, February 11, 2010
    78. 78. The Numbers Game Having a lot of followers is great... #sm4sg @coreyszopinski Thursday, February 11, 2010
    79. 79. The Numbers Game Build a community that can be your platform • Will they repeat your message? •Will they mention you? #sm4sg @coreyszopinski Thursday, February 11, 2010
    80. 80. Build Feedback loops • Track your Impact, Engagement, Influence and Clout daily #sm4sg @coreyszopinski Thursday, February 11, 2010
    81. 81. Feedback Loops • Radian6 • Twitalyzer • Twittercounter.com • Squawq.com #sm4sg @coreyszopinski Thursday, February 11, 2010
    82. 82. Call to Action • Don’t settle for ‘slactivism’ • Ask for easy, immediate actions • Progressive CTA (easy, leading to more involved) #sm4sg @coreyszopinski Thursday, February 11, 2010
    83. 83. What’s Next? #sm4sg @coreyszopinski Thursday, February 11, 2010
    84. 84. 2010 Trends • Badges and other social capital • Collective Intelligence • Brands co-opting social good • Single sign on systems • Real time / location aware #sm4sg @coreyszopinski Thursday, February 11, 2010
    85. 85. Thanks This deck available at: core-industries.com/talks/SocialMediaSocialGood.pdf Additional resources •Danah Boyd, Microsoft Social Media Researcher http://www.danah.org/ •Dan Zarrella, Social Media Scientist http://danzarrella.com/ #sm4sg @coreyszopinski Thursday, February 11, 2010
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×