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Social Media For Social Good
 

Social Media For Social Good

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Learn how to make the most of social media tools to promote your social enterprise initiative. Real world case studies, and proven techniques help you spread your message farther, faster and with more ...

Learn how to make the most of social media tools to promote your social enterprise initiative. Real world case studies, and proven techniques help you spread your message farther, faster and with more authenticity.

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  • point out the @ and hashtags quickly
  • I&#x2019;m not an expert, rather a student. <br /> you&#x2019;re all experts implicitly, we are &#x2018;social&#x2019; everyday
  • I&#x2019;m not an expert, rather a student. <br /> you&#x2019;re all experts implicitly, we are &#x2018;social&#x2019; everyday
  • I&#x2019;m not an expert, rather a student. <br /> you&#x2019;re all experts implicitly, we are &#x2018;social&#x2019; everyday
  • I&#x2019;m not an expert, rather a student. <br /> you&#x2019;re all experts implicitly, we are &#x2018;social&#x2019; everyday
  • I&#x2019;m not an expert, rather a student. <br /> you&#x2019;re all experts implicitly, we are &#x2018;social&#x2019; everyday
  • facebook, as a country would be 3rd behind china & india
  • Danah Boyd <br /> Afr American, low income: their friends are there
  • How to suck at facebook
  • snowboarders vs women with breast cancer
  • show screenshot of a stream
  • show screenshot of a stream
  • retweet, promote and thank in public & private
  • and relevant
  • carbon dioxide
  • carbon dioxide
  • carbon dioxide
  • 350 ppm was adopted by Hilary Clinton & Obama&#x2019;s campaigns. <br /> Gave credibility <br /> Posters, flyers, stickers, getting media coverage, organize group, banners, widgets, photos, videos, PDF cheat cheats: enable grassroots movement
  • 350 ppm was adopted by Hilary Clinton & Obama&#x2019;s campaigns. <br /> Gave credibility <br /> Posters, flyers, stickers, getting media coverage, organize group, banners, widgets, photos, videos, PDF cheat cheats: enable grassroots movement
  • 350 ppm was adopted by Hilary Clinton & Obama&#x2019;s campaigns. <br /> Gave credibility <br /> Posters, flyers, stickers, getting media coverage, organize group, banners, widgets, photos, videos, PDF cheat cheats: enable grassroots movement
  • 350 ppm was adopted by Hilary Clinton & Obama&#x2019;s campaigns. <br /> Gave credibility <br /> Posters, flyers, stickers, getting media coverage, organize group, banners, widgets, photos, videos, PDF cheat cheats: enable grassroots movement
  • 350 ppm was adopted by Hilary Clinton & Obama&#x2019;s campaigns. <br /> Gave credibility <br /> Posters, flyers, stickers, getting media coverage, organize group, banners, widgets, photos, videos, PDF cheat cheats: enable grassroots movement
  • BHAG - Good to Great, James Collins & Jerry Porras <br /> Record: Largest distribution of a mass message
  • BHAG - Good to Great, James Collins & Jerry Porras <br /> Record: Largest distribution of a mass message
  • BHAG - Good to Great, James Collins & Jerry Porras <br /> Record: Largest distribution of a mass message
  • BHAG - Good to Great, James Collins & Jerry Porras <br /> Record: Largest distribution of a mass message
  • BHAG - Good to Great, James Collins & Jerry Porras <br /> Record: Largest distribution of a mass message
  • a more corporate example, but similar to Water&#x2019;s corp
  • a more corporate example, but similar to Water&#x2019;s corp
  • a more corporate example, but similar to Water&#x2019;s corp
  • a more corporate example, but similar to Water&#x2019;s corp
  • tony &#x2018;shay&#x2019;
  • tony &#x2018;shay&#x2019;
  • tony &#x2018;shay&#x2019;
  • concert at radio city music hall: Stevie Wonder, Lil&#x2019; Kim, Jesse McCartney, Queen Latifah, Josh Groban, Will I Am
  • concert at radio city music hall: Stevie Wonder, Lil&#x2019; Kim, Jesse McCartney, Queen Latifah, Josh Groban, Will I Am
  • concert at radio city music hall: Stevie Wonder, Lil&#x2019; Kim, Jesse McCartney, Queen Latifah, Josh Groban, Will I Am
  • concert at radio city music hall: Stevie Wonder, Lil&#x2019; Kim, Jesse McCartney, Queen Latifah, Josh Groban, Will I Am
  • Robert Dinero, Naomi Campbell, Lawrence Fishburn, Noah Wiley, Clint Eastwood, Morgan Freeman, Christie Turlington, Forest & Keisha Whitaker,
  • reach 1000 new customers in 3 months <br /> increase sales of X product by 20% by end of year <br /> increase our mailing list by 5000 people
  • Email, SMS, Facebook, MySpace, badges, games, banners, text ads, twitter, vimeo/youtube
  • starbucks free pastry facebook added 200k friends in 1 week <br /> http://www.insidefacebook.com/2009/07/23/starbucks-becomes-the-most-popular-brand-on-facebook/
  • http://wiki.developers.facebook.com/index.php/Facebook_Share <br /> http://help.tweetmeme.com/2009/04/06/tweetmeme-button/
  • http://wiki.developers.facebook.com/index.php/Facebook_Share <br /> http://help.tweetmeme.com/2009/04/06/tweetmeme-button/
  • http://wiki.developers.facebook.com/index.php/Facebook_Share <br /> http://help.tweetmeme.com/2009/04/06/tweetmeme-button/
  • http://wiki.developers.facebook.com/index.php/Facebook_Share <br /> http://help.tweetmeme.com/2009/04/06/tweetmeme-button/
  • http://wiki.developers.facebook.com/index.php/Facebook_Share <br /> http://help.tweetmeme.com/2009/04/06/tweetmeme-button/
  • give example of progressive CTA <br /> livestrong:
  • give example of progressive CTA <br /> livestrong:
  • give example of progressive CTA <br /> livestrong:
  • CauseCast
  • CauseCast
  • CauseCast
  • CauseCast
  • CauseCast

Social Media For Social Good Social Media For Social Good Presentation Transcript