Brand Strategy User Experience System Design
Concentrating Being open and The advantages
three disciplines interacting as a of consistent
in one brand. key element. design patterns.
For my work with brands, strategies and interaction,
I created the brand core. The core strategy is
speaking clearly through the brand itself.
• Finding the core of your
product, brand or idea
• Sticking to what we
learn about the core
• Being honest with the
people interacting with
Our communication brief is a result of a workshop
with the client. We set the goals based on the core
of what makes people and a brand interact. The
idea is to create something people really want.
For JWT Zurich, I developed a new concept for their
website, which was revolutionary compared to how
advertising agencies usually present themselves.
• Integrated blogging-
• Ad- and content rating
• Links to related content
from external sources
Almost every ad agency-website follows the same
pattern: Interaction is limited to clicking. JWT got a
true conversation website, giving space to opinions,
letting people rate and allowing third-party content.
Wis.dm in Boston needed an improved website with
a new interface, using a set of design patterns with
consistent shapes, typography, colors and icons.
• Design patterns improved
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Lilian Archer Spread wis.dm
Collect wis.dm, share it and
“I love my blog. It’s great to let my friends know about see what other members find
• Colors, icons and other
my life, and it helps me to better understand myself.” interesting.
Upload your pictures, show
Are you a college student or recent graduate starting to think people who you are, what you
do and what you love.
form elements were
about the future?
Use the services you know
already, like Flickr
Wis.dm is a social network, that enables you to: Share your stuff and integrate
meet others who think like you and are interested in similar things the services you know and love.
defined with purpose and
share some of the most relevant and intriguing content on the web
Take the tour
develop and show your more intellectual side
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Core redesigned the website, creating a design
system based on people’s needs, with great care for
usability, to improve the experience of product and
Content Intuitive access
• Clear, logical thinker • Pragmatic, goal oriented
• Develops intelligent concepts • Project-oriented, flexible in
• High degree of creativity
• Great in strategy and
• A skilled writer
• Ability to simplify the complex
• Excellent in development of
• Compelling presenter information architecture, user
experience, good usability
• Strong leadership qualities
• Deep knowledge of Web, its • Former executive board
history and the current member of JWT Zurich
• Fluent in writing and speaking
• 17 years experience in English and German
advertising and branding
• Proficiency in Windows and
• 8 years experience focused on Mac OS
• Ability to hand-code XHTML
• Extensive experience in sales and CSS from scratch
talks and client guidance
Award-winning creative director in advertising
I help people, companies and
brands understand how
people use the Web, and
guide them to create better