Brand Strategy For my work
with brands, strategies and interaction, I created the brand core. The core strategy is speaking clearly through the brand itself. • Finding the core of your product, brand or idea • Sticking to what we learn about the core • Being honest with the people interacting with the brand
Our communication brief is a
result of a workshop with the client. We set the goals based on the core of what makes people and a brand interact. The idea is to create something people really want.
User Experience For JWT Zurich,
I developed a new concept for their website, which was revolutionary compared to how advertising agencies usually present themselves. • Integrated blogging- and gallery-site • Ad- and content rating • Conversations • Links to related content from external sources
Almost every ad agency-website follows
the same pattern: Interaction is limited to clicking. JWT got a true conversation website, giving space to opinions, letting people rate and allowing third-party content.
System Design Wis.dm in Boston
needed an improved website with a new interface, using a set of design patterns with consistent shapes, typography, colors and icons. • Design patterns improved Login Join Account About Contact Help You Fans People Message Center Tools Daily wis.dm Collective wis.dm My wis.dm consistency of behavior Bio Portfolio Blog Interests Contacts Tags Invitations and experience Featured Member What you can do Lilian Archer Spread wis.dm Collect wis.dm, share it and “I love my blog. It’s great to let my friends know about see what other members find • Colors, icons and other my life, and it helps me to better understand myself.” interesting. Be yourself Upload your pictures, show Are you a college student or recent graduate starting to think people who you are, what you do and what you love. form elements were about the future? Use the services you know already, like Flickr Wis.dm is a social network, that enables you to: Share your stuff and integrate meet others who think like you and are interested in similar things the services you know and love. defined with purpose and share some of the most relevant and intriguing content on the web Take the tour develop and show your more intellectual side We’ve just gotten started. If you’d like to join, request an invite now. expression wis.dm 100
Core redesigned the website, creating
a design system based on people’s needs, with great care for usability, to improve the experience of product and brand. Navigate logically Meta Navigation global Navigation local Content Intuitive access Dive intuitively
Strengths • Clear, logical thinker
• Pragmatic, goal oriented • Develops intelligent concepts • Project-oriented, flexible in team work • High degree of creativity • Great in strategy and • A skilled writer consulting • Ability to simplify the complex • Excellent in development of • Compelling presenter information architecture, user experience, good usability • Strong leadership qualities
Experience • Deep knowledge of
Web, its • Former executive board history and the current member of JWT Zurich developments • Fluent in writing and speaking • 17 years experience in English and German advertising and branding • Proficiency in Windows and • 8 years experience focused on Mac OS interactive • Ability to hand-code XHTML • Extensive experience in sales and CSS from scratch talks and client guidance