Information Overload: Tools for Interactive Communications

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A presentation I did in front of the North Carolina Association of Government Information.

A presentation I did in front of the North Carolina Association of Government Information.

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Transcript

  • 1. Information Overload Tools for Interactive Communications
  • 2. Social Media Conversations taking place online. Vertical Communications – One to many Horizontal Communications – Individuals communicating Friends or strangers, next door or across the globe, people are connecting by their involvement or interest in something.
  • 3. Traditional Communications Print Email Static web sites Press releases One Way Communications
  • 4. Communicating through Social Media - Blogs - Chat rooms - Discussion boards - RSS - Instant Messenger - Virtual Reality Two-way Communications The media no longer owns the audience
  • 5. The Internet is Infinitely Scalable Publishing & Broadcasting Platform Text Audio Video
  • 6. Why is this Important? These discussions can and will become branding issues. Google: 82% of 1 st pages have blog/discussion posts. Yahoo: 63% of 1 st pages have blog/discussion posts.
  • 7. Everyone is Communicating - 1 out of every 5 adults will comment online - 80% of all consumers read online recommendations - 75% do online research before making a decision - 1 out of every 30 comments online is an employee discussing the company or organization they work for (Jupiter Research)
  • 8. Online Communication Tools
  • 9. Blogs Short for weblog is an online publishing engine and journal. - Business, academic & personal - 100 million+ blogs - 120,000 new blogs created today - 1.4 new blogs every second - 1.5 million blog posts today - Adult blog usage grew 163% in 2006 Blogger.com Wordpress.org Livejournal.com
  • 10. Podcasting Automatic delivery of audio media via RSS - University lectures - PR Releases - Press conferences - News, music and comedy Updates automatically for users Allows for users to listen to what they want when they want. iTunes.com Podcast.net ipodder.org
  • 11. RSS Really Simple Syndication - Family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. Feedburner.com
  • 12. RSS Readers Google Reader, Bloglines, Pageflakes
  • 13. Social Networks Web sites that bring together users based on interests, friends, etc. - Share - Communicate - Find Facebook.com MySpace.com LinkedIn.com
  • 14. Wiki’s Web sites that allow users to collaborate and edit online - Project management - Version control - Total transparency - Everyone is responsible not one person Wikipedia.org Wikispaces.com Wiki.org
  • 15. Social Bookmarking Allows users to share links, information snippets, articles and resources - Recommendations - Comments - Ratings - Tagging for clustering and searching Del.icio.us Digg.com Stumbleupon.com
  • 16. Video Create, upload and share videos online - No bandwidth issues - Comments - Ratings - Embed on other web sites Youtube.com Metacafe.com AOL.com
  • 17. Where do we Start?
  • 18. Begin by Listening Where are your target audience communicating? Where do they congregate? What are they talking about? Issues, Questions What is important to them? Threat or Opportunity?
  • 19. Monitor
  • 20.
    • Influencers vs. Non-influencers
    • Quickly recognize who are the influencers?
      • - Comments
      • - Feedback
      • - Standing in the community
      • - Links
    • Based on this information, decide whether to respond or not.
  • 21. Social Media is Growing Up - Communications through social networks - Students, friends and family - Introduced to the victims
  • 22. Control – It’s time to accept we don’t have it - Power to the people! - Don’t be afraid of it, embrace it. - Pretending it is not there will not make it go away. - Your own focus groups
  • 23. Reaching out to Social Community - Understand the environment you are in. - Ingratiate yourself into the conversation - Be transparent - Be open and honest
  • 24. Impressions/click-through’s. Purchases and/or leads. Customer behavior. Blogosphere. Chat rooms/message boards. Immediate feedback Tracking and Analytics
  • 25. Where does the target market congregate? What kind of message will resonate best? Online, offline, internal and/or external. The medium is the facilitator not the differentiator. Pick the campaign , not the medium
  • 26. Final Thoughts
    • It is not about brands , organizations, products or services;
    • It’s about people.
    • Embrace the possibilities of
    • what we can accomplish.
    • Voice to the voiceless .
  • 27. Thank You Questions [email_address]