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Cordell Giesen, San Diego local entrepreneur and founder of Zambig, a company that focus on making radio interactive, will present how he applied UX processes in a lean, agile start up environment to build the Zambig app - Song Request Line, including tools he abandoned and tools he gravitated towards.
Zambig empowers radio station listeners to interact with radio stations through mobile apps and social networks. Cordell has a background in Industrial Design. He ran a manufacturing company, then got interested in radio sales and marketing. He realized traditional radio was doing a poor job of developing new technologies that allow users to interact and decided to do something about it.