Social Media 101

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These are slides from a program I did for transportation construction contractors.

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Social Media 101

  1. 1. Social Media 101 for Contractors Cordell M. Parvin http://www.cordellparvin.com 1
  2. 2. Social Media Overview Webpage 2
  3. 3. Social Media Overview Webpage 3
  4. 4. The Challenge Lawyers are: Skeptics Autonomous Lacking Social Skills Abstract Reasoners Impatient Lacking Resilience Studies of 18 Personality Traits of Lawyers Using the "Caliper Profile" Dr. Larry Richard, Hildebrandt International 4
  5. 5. Early Innovators Early Adaptors Slow Majority Reluctant Majority Antagonistic 40 30 20 10 0 Five Kinds of Attitudes About Change 5
  6. 6. What Has Changed 6
  7. 7. What Has Changed 7
  8. 8. What Has Changed 8
  9. 9. What Has Changed 9
  10. 10. What Has Changed 10
  11. 11. What Has Changed 11
  12. 12. What Has Changed 12
  13. 13. What Has Changed 13
  14. 14. What Has Changed 14
  15. 15. What Has Changed 15
  16. 16. 1990’s/Early 2000’s PR Tools PERSONAL CONTACT NEWSPAPER ARTICLES TELEVISION PRESENTATION RADIO PUBLIC HEARINGS 18
  17. 17. What is Social Media 20
  18. 18. Social Media Facebook Users Are Getting Older. Much Older 21
  19. 19. Social Media Types 22
  20. 20. Social Media Overview “It’s learning how to speak to your customers again and getting into the channels where they are, whether it’s Scott Monty Twitter, Facebook, Head of Global whatever.” Social Media at Ford On-Line Conversations 23
  21. 21. Social Media Expands Reach Strong-Tie Buzz Weak-Tie Buzz 25
  22. 22. Why Use Social Media How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” Seth Godin 26
  23. 23. Why Use Social Media Economical Efficient Effective Engaging 27
  24. 24. Why Use Social Media 28
  25. 25. Recruiting Education Public Relations/Support Community Listening Credibility Visibility
  26. 26. How I Use Social Media 30
  27. 27. How I Use Social Media 31
  28. 28. How I Use Social Media 32
  29. 29. Why Use Social Media Listen 33
  30. 30. People Were Talking About Dell 34
  31. 31. People Were Talking About Comcast Facebook 35
  32. 32. 36
  33. 33. Listen - They Are Talking 37
  34. 34. Listen - They Are Talking 38
  35. 35. Listen - They Are Talking 41
  36. 36. And Posting Photos of You We Hate Oshkosh’s Road Construction This is what Hard at work taxpayers pay for. . . 42
  37. 37. Listen - They Are Talking 43
  38. 38. Listen - They Are Talking 44
  39. 39. And Spreading the Word 45
  40. 40. Listen - They Are Talking Tool to Monitor What is Being Said 46
  41. 41. Listen - They Are Talking Provides a Way to Get Feedback 47
  42. 42. Why Use Social Media Educate 48
  43. 43. Educate 49
  44. 44. Educate 50
  45. 45. Educate 51
  46. 46. Educate 52
  47. 47. Educate 53
  48. 48. Educate 54

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