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Social Media 101 for
    Contractors



   Cordell M. Parvin
   http://www.cordellparvin.com
                             ...
Social Media Overview




      Webpage
                        2
Social Media Overview




      Webpage
                        3
The Challenge

      Lawyers are: Skeptics
                                Autonomous
                                Lack...
Early Innovators
                              Early Adaptors
                              Slow Majority
                ...
What Has Changed




                   6
What Has Changed




                   7
What Has Changed




                   8
What Has Changed




                   9
What Has Changed




                   10
What Has Changed




                   11
What Has Changed




                   12
What Has Changed




                   13
What Has Changed




                   14
What Has Changed




                   15
1990’s/Early 2000’s PR Tools


PERSONAL CONTACT

NEWSPAPER ARTICLES

TELEVISION PRESENTATION

RADIO

PUBLIC HEARINGS
     ...
What is Social Media




                       20
Social Media


Facebook Users Are Getting Older.
Much Older




                                    21
Social Media Types




                     22
Social Media Overview

“It’s learning how to
speak to your
customers again and
getting into the
channels where they
are, w...
Social Media Expands Reach




Strong-Tie Buzz




                  Weak-Tie Buzz
                                  25
Why Use Social Media

             How can you squander
             even one more day not
             taking advantage o...
Why Use Social Media


Economical

Efficient

Effective

Engaging

                                   27
Why Use Social Media




                       28
Recruiting

       Education

Public Relations/Support

      Community

       Listening

       Credibility


        Vi...
How I Use Social Media




                         30
How I Use Social Media




                         31
How I Use Social Media




                         32
Why Use Social Media




       Listen
                       33
People Were Talking About Dell




                                 34
People Were Talking About Comcast
Facebook




                                          35
36
Listen - They Are Talking




                            37
Listen - They Are Talking




                            38
Listen - They Are Talking




                            41
And Posting Photos of You

We Hate Oshkosh’s Road Construction




     This is what         Hard at work
 taxpayers pay f...
Listen - They Are Talking




                            43
Listen - They Are Talking




                            44
And Spreading the Word




                         45
Listen - They Are Talking




Tool to Monitor What is Being Said
                                     46
Listen - They Are Talking




Provides a Way to Get Feedback
                                 47
Why Use Social Media




      Educate
                       48
Educate




          49
Educate




          50
Educate




          51
Educate




          52
Educate




          53
Educate




          54
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
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Social Media 101

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Transcript of "Social Media 101"

  1. 1. Social Media 101 for Contractors Cordell M. Parvin http://www.cordellparvin.com 1
  2. 2. Social Media Overview Webpage 2
  3. 3. Social Media Overview Webpage 3
  4. 4. The Challenge Lawyers are: Skeptics Autonomous Lacking Social Skills Abstract Reasoners Impatient Lacking Resilience Studies of 18 Personality Traits of Lawyers Using the "Caliper Profile" Dr. Larry Richard, Hildebrandt International 4
  5. 5. Early Innovators Early Adaptors Slow Majority Reluctant Majority Antagonistic 40 30 20 10 0 Five Kinds of Attitudes About Change 5
  6. 6. What Has Changed 6
  7. 7. What Has Changed 7
  8. 8. What Has Changed 8
  9. 9. What Has Changed 9
  10. 10. What Has Changed 10
  11. 11. What Has Changed 11
  12. 12. What Has Changed 12
  13. 13. What Has Changed 13
  14. 14. What Has Changed 14
  15. 15. What Has Changed 15
  16. 16. 1990’s/Early 2000’s PR Tools PERSONAL CONTACT NEWSPAPER ARTICLES TELEVISION PRESENTATION RADIO PUBLIC HEARINGS 18
  17. 17. What is Social Media 20
  18. 18. Social Media Facebook Users Are Getting Older. Much Older 21
  19. 19. Social Media Types 22
  20. 20. Social Media Overview “It’s learning how to speak to your customers again and getting into the channels where they are, whether it’s Scott Monty Twitter, Facebook, Head of Global whatever.” Social Media at Ford On-Line Conversations 23
  21. 21. Social Media Expands Reach Strong-Tie Buzz Weak-Tie Buzz 25
  22. 22. Why Use Social Media How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” Seth Godin 26
  23. 23. Why Use Social Media Economical Efficient Effective Engaging 27
  24. 24. Why Use Social Media 28
  25. 25. Recruiting Education Public Relations/Support Community Listening Credibility Visibility
  26. 26. How I Use Social Media 30
  27. 27. How I Use Social Media 31
  28. 28. How I Use Social Media 32
  29. 29. Why Use Social Media Listen 33
  30. 30. People Were Talking About Dell 34
  31. 31. People Were Talking About Comcast Facebook 35
  32. 32. 36
  33. 33. Listen - They Are Talking 37
  34. 34. Listen - They Are Talking 38
  35. 35. Listen - They Are Talking 41
  36. 36. And Posting Photos of You We Hate Oshkosh’s Road Construction This is what Hard at work taxpayers pay for. . . 42
  37. 37. Listen - They Are Talking 43
  38. 38. Listen - They Are Talking 44
  39. 39. And Spreading the Word 45
  40. 40. Listen - They Are Talking Tool to Monitor What is Being Said 46
  41. 41. Listen - They Are Talking Provides a Way to Get Feedback 47
  42. 42. Why Use Social Media Educate 48
  43. 43. Educate 49
  44. 44. Educate 50
  45. 45. Educate 51
  46. 46. Educate 52
  47. 47. Educate 53
  48. 48. Educate 54
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