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Social Media 101

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These are slides from a program I did for transportation construction contractors.

These are slides from a program I did for transportation construction contractors.

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    Social Media 101 Social Media 101 Presentation Transcript

    • Social Media 101 for Contractors Cordell M. Parvin http://www.cordellparvin.com 1
    • Social Media Overview Webpage 2
    • Social Media Overview Webpage 3
    • The Challenge Lawyers are: Skeptics Autonomous Lacking Social Skills Abstract Reasoners Impatient Lacking Resilience Studies of 18 Personality Traits of Lawyers Using the "Caliper Profile" Dr. Larry Richard, Hildebrandt International 4
    • Early Innovators Early Adaptors Slow Majority Reluctant Majority Antagonistic 40 30 20 10 0 Five Kinds of Attitudes About Change 5
    • What Has Changed 6
    • What Has Changed 7
    • What Has Changed 8
    • What Has Changed 9
    • What Has Changed 10
    • What Has Changed 11
    • What Has Changed 12
    • What Has Changed 13
    • What Has Changed 14
    • What Has Changed 15
    • 1990’s/Early 2000’s PR Tools PERSONAL CONTACT NEWSPAPER ARTICLES TELEVISION PRESENTATION RADIO PUBLIC HEARINGS 18
    • What is Social Media 20
    • Social Media Facebook Users Are Getting Older. Much Older 21
    • Social Media Types 22
    • Social Media Overview “It’s learning how to speak to your customers again and getting into the channels where they are, whether it’s Scott Monty Twitter, Facebook, Head of Global whatever.” Social Media at Ford On-Line Conversations 23
    • Social Media Expands Reach Strong-Tie Buzz Weak-Tie Buzz 25
    • Why Use Social Media How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” Seth Godin 26
    • Why Use Social Media Economical Efficient Effective Engaging 27
    • Why Use Social Media 28
    • Recruiting Education Public Relations/Support Community Listening Credibility Visibility
    • How I Use Social Media 30
    • How I Use Social Media 31
    • How I Use Social Media 32
    • Why Use Social Media Listen 33
    • People Were Talking About Dell 34
    • People Were Talking About Comcast Facebook 35
    • 36
    • Listen - They Are Talking 37
    • Listen - They Are Talking 38
    • Listen - They Are Talking 41
    • And Posting Photos of You We Hate Oshkosh’s Road Construction This is what Hard at work taxpayers pay for. . . 42
    • Listen - They Are Talking 43
    • Listen - They Are Talking 44
    • And Spreading the Word 45
    • Listen - They Are Talking Tool to Monitor What is Being Said 46
    • Listen - They Are Talking Provides a Way to Get Feedback 47
    • Why Use Social Media Educate 48
    • Educate 49
    • Educate 50
    • Educate 51
    • Educate 52
    • Educate 53
    • Educate 54