Client Development Online Tools for Computer and iPad

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Workshop for lawyers on online tools for their computer and iPad to use for client development

Workshop for lawyers on online tools for their computer and iPad to use for client development

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  • 1. Online Tools for Computer and iPad Cordell M. Parvin http://www.cordellparvin.com 1Monday, March 11, 13
  • 2. Tools 2Monday, March 11, 13
  • 3. Traditional Law Firm Marketing “Push-Tactic” 3Monday, March 11, 13
  • 4. What Has Changed? Clients Economy Technology 4Monday, March 11, 13
  • 5. Law Firm Marketing Today 5Monday, March 11, 13
  • 6. Law Firm Marketing Today It’s not what you know, 5Monday, March 11, 13
  • 7. Law Firm Marketing Today It’s not who you know, 5Monday, March 11, 13
  • 8. Law Firm Marketing Today Today it’s who knows what you know 5Monday, March 11, 13
  • 9. Clients and Referral Sources Need to Find You and What You Know 6Monday, March 11, 13
  • 10. Clients and Referral Sources Need to Find You and What You Know 6Monday, March 11, 13
  • 11. Monday, March 11, 13
  • 12. Social Media-Tool to Engage People 8Monday, March 11, 13
  • 13. Tool to Expand Weak Tie Reach Strong-Tie Buzz Weak-Tie Buzz 9Monday, March 11, 13
  • 14. Marketing Guru Seth Godin 10Monday, March 11, 13
  • 15. 11Monday, March 11, 13
  • 16. Social Media Marketing “Pull-Tactic” 12Monday, March 11, 13
  • 17. Why Use Social Media 2013 Geometrically Expanded by Social Media 13Monday, March 11, 13
  • 18. Why Use Social Media 2013 Geometrically Expanded by Social Media Weak Tie Buzz (Eyeballs) Reach 13Monday, March 11, 13
  • 19. Wine and Social Media Guru Gary Vaynerchuk 14Monday, March 11, 13
  • 20. 15Monday, March 11, 13
  • 21. Why Use Social Media 16Monday, March 11, 13
  • 22. Why Use Social Media Reduces Luck Factor 16Monday, March 11, 13
  • 23. Why Use Social Media 17Monday, March 11, 13
  • 24. Why Use Social Media Tool to Listen and Monitor What Impacts Clients 17Monday, March 11, 13
  • 25. 18Monday, March 11, 13
  • 26. 19Monday, March 11, 13
  • 27. Why Use Social Media 20Monday, March 11, 13
  • 28. Why Use Social Media Levels Playing Field For Younger Lawyers 20Monday, March 11, 13
  • 29. Why Use Social Media 21Monday, March 11, 13
  • 30. Why Use Social Media A Tool To Show You Are the Expert 21Monday, March 11, 13
  • 31. Lizzette Zubey-Asst. GC Microchip “We are looking for counsel that knows our industry, our business and is an expert in the niche area we need help in. Cost is an afterthought.” 22Monday, March 11, 13
  • 32. Why Use Social Media 23Monday, March 11, 13
  • 33. Why Use Social Media 24Monday, March 11, 13
  • 34. Why Use Social Media Forces You to Create Valuable Content 24Monday, March 11, 13
  • 35. Why Use Social Media 25Monday, March 11, 13
  • 36. Why Use Social Media Improve Writing and Communication Skills 25Monday, March 11, 13
  • 37. Why Use Social Media 26Monday, March 11, 13
  • 38. Why Use Social Media Provides a Way to Get Feedback 26Monday, March 11, 13
  • 39. Why Use Social Media 27Monday, March 11, 13
  • 40. Why Use Social Media Opportunities to Lead 27Monday, March 11, 13
  • 41. Why Use Social Media 28Monday, March 11, 13
  • 42. Why Use Social Media Reduces or Eliminates Blast Email 28Monday, March 11, 13
  • 43. Why Use Social Media 29Monday, March 11, 13
  • 44. Why Use Social Media Content Available 24/7 29Monday, March 11, 13
  • 45. Why Use Social Media 30Monday, March 11, 13
  • 46. Why Use Social Media Efficient & Effective Way to Stay in Touch 30Monday, March 11, 13
  • 47. How to Make Social Media Work Create Client Evangelists 31Monday, March 11, 13
  • 48. How to Make Social Media Work Customer Plus-Delta Create Client Evangelists 31Monday, March 11, 13
  • 49. How to Make Social Media Work Customer Plus-Delta Napsterize Knowledge Create Client Evangelists 31Monday, March 11, 13
  • 50. How to Make Social Media Work Customer Plus-Delta Napsterize Knowledge Build the Buzz Create Client Evangelists 31Monday, March 11, 13
  • 51. How to Make Social Media Work Customer Plus-Delta Napsterize Knowledge Build the Buzz Create Community Create Client Evangelists 31Monday, March 11, 13
  • 52. How to Make Social Media Work Customer Plus-Delta Napsterize Knowledge Build the Buzz Create Community Make Bite-Size Chunks Create Client Evangelists 31Monday, March 11, 13
  • 53. How to Make Social Media Work Customer Plus-Delta Napsterize Knowledge Build the Buzz Create Community Make Bite-Size Chunks Create a Cause Create Client Evangelists 31Monday, March 11, 13
  • 54. 32Monday, March 11, 13
  • 55. Interact Connect Disseminate Organize Locate 32Monday, March 11, 13
  • 56. Locate and Organize - Google Alert cparvin@cordellparvin.com cparvin@cordellparvin.com 33Monday, March 11, 13
  • 57. Locate and Organize - RSS Feeds 34Monday, March 11, 13
  • 58. Locate and Organize - Google Reader 35Monday, March 11, 13
  • 59. Locate and Organize 36Monday, March 11, 13
  • 60. Locate Organize and Disseminate-Zite 37Monday, March 11, 13
  • 61. Disseminate - Feeddler 38Monday, March 11, 13
  • 62. Disseminate-HootSuite 39Monday, March 11, 13
  • 63. Disseminate-buffer 40Monday, March 11, 13
  • 64. Connect - Linked In 41Monday, March 11, 13
  • 65. Connect - Twitter 42Monday, March 11, 13
  • 66. How to Make Social Media Work 43Monday, March 11, 13
  • 67. How to Make Social Media Work Distribute Valuable Content 43Monday, March 11, 13
  • 68. Three Essential Points Valuable Content Presented/Written Well 44Monday, March 11, 13
  • 69. Three Essential Points Social Media for Wide Distribution 45Monday, March 11, 13
  • 70. How to Make Social Media Work Expand Weak Ties 46Monday, March 11, 13
  • 71. How to Make Social Media Work Expand Weak Ties 46Monday, March 11, 13
  • 72. 47Monday, March 11, 13
  • 73. Facebook F A C E B O O K 48Monday, March 11, 13
  • 74. Facebook F A C E B O O K 49Monday, March 11, 13
  • 75. F A C E B O O K 50Monday, March 11, 13
  • 76. L I N K E D I N 51Monday, March 11, 13
  • 77. L I N K E D I N Joshua Horn 52Monday, March 11, 13
  • 78. 53Monday, March 11, 13
  • 79. T W I T T E R Joshua Horn 54Monday, March 11, 13
  • 80. T W I T T E R Chris Cheatham Twitter 55Monday, March 11, 13
  • 81. John Boscariol Toronto 56Monday, March 11, 13
  • 82. Monday, March 11, 13
  • 83. Your Next Steps Incorporate Social into BD Plan and Strategy for Your Group 58Monday, March 11, 13
  • 84. Your Next Steps Listen to Clients 59Monday, March 11, 13
  • 85. Your Next Steps Create Valuable Content 60Monday, March 11, 13
  • 86. Your Next Steps 61Monday, March 11, 13
  • 87. Your Next Steps Develop Weak Tie Relationships 61Monday, March 11, 13
  • 88. Your Next Steps Create Client Evangelists 62Monday, March 11, 13
  • 89. On-line Tools for Computer and iPad Cordell M. Parvin http://www.cordellparvin.com 63Monday, March 11, 13