How to Develop an Effective Business Plan
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How to Develop an Effective Business Plan

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  • 1. How to Develop anEffective Business Plan Cordell M. Parvin http://www.cordellparvin.com 1
  • 2. Energizing 2013 Plan 2
  • 3. Next Week 90 Days Goals 2013 Plan HowWhy Important What 3
  • 4. Begin With WhatDecember 2017 4
  • 5. What - Example, Alison Rowe Alison Rowe 5
  • 6. What - Example, Travis Crabtree 6
  • 7. Next - Why Important 7
  • 8. Why - Big Rocks 8
  • 9. How - Step 1Target Market 9
  • 10. How - Step 1 Who is your target market? 10
  • 11. How - Step 1What You Want Target Market to Hire You and Firm to Do? 11
  • 12. How - Step 1How Can You Become Visible and Credible to Target Market 12
  • 13. How - Step 1What Are Target Market Organizations 13
  • 14. How - Step 1Who Influences Target Market 14
  • 15. How - Step 2Create a Plan With Goals 15
  • 16. How - Step 2Plan Using Your Strengths 16
  • 17. How - Step 2Set the MostEffective Goals 17
  • 18. How - Step 2Make YourselfAccountable 18
  • 19. How - Step 2 Goals Goals Bottom UpTop Down Activities Hours Hours 19
  • 20. How - Step 2Goals Top DownActivitiesHours 20
  • 21. Motivating End Result Goals• Generate $_____• Obtain ___ new clients• Expand relationship with _____ clients• Bill ____ hours 21
  • 22. Detailed Action Goals• Learn How to____• Read ___• Pro Bono Work on _____• Speak at ____• Write ___ articles and get them published• Contact ___ law school classmates• Meet with ____ contacts• Add ____ to my web page bio 22
  • 23. My 1999 Goals•  Originate $3 Million in business•  Speak at 6 construction industry meetings•  Visit 8 construction clients•  Write the second edition of my Transportation Construction Claims Book•  Conduct 4 in-house client workshops•  Conduct 3 workshops on Innovative Contracting•  Have a client roundtable meeting in Dallas 23
  • 24. Rank Your Goals1. Originate $___ in business2. Bill ___ hours3. Obtain ___ new clients4. Meet with __ contacts quarterly 24
  • 25. 2013 Business Plan 25
  • 26. How - Step 2 GoalsBottom Up Activities Hours 26
  • 27. 2013 Business Plan 27
  • 28. Bottom Up500 Hours to Invest 100 Administrative ___ Your Development ___ Client Development 28
  • 29. Your DevelopmentSubstantive LawIndustry and Business KnowledgeClient Development Skills 29
  • 30. 2013 Business Plan 30
  • 31. 2013 Business PlanIndustry / Business Education
  • 32. 2013 Business Plan 32
  • 33. How - Step 2Reputation / Profile Relationship Building 33
  • 34. Client Development Profile Building
  • 35. Client Development Profile Building
  • 36. 2013 Business Plan 36
  • 37. Client Development WRITING 37
  • 38. 2013 Business Plan 38
  • 39. Client Development SPEAKING 39
  • 40. Client Development Relationship Building
  • 41. 2013 Business Plan 41
  • 42. Your 2013 Plan DevelopYour Action Steps 42
  • 43. Prioritization MatrixHigh Return / Low Investment High Return / High Investment Do first and do often Break down into smaller piecesLow Return / Low Investment Low Return / High Investment Do when you have time Say NO graciously! 43
  • 44. 90 Day Plan(Actions)List Actions for Next 90 Days 44
  • 45. Plan Each WeekHow You Spend Your Time Weekly 40.00 56.00 Sleep Non-Case Free Case 10.00How you spend 62.00 How you spend non-caseyour free time time will determine thedetermines the quality of your careerquality of your life 45
  • 46. Plan Each WeekWhat? How Long? When? 46
  • 47. Plan Each Weekif Xthen Y 47
  • 48. PlanningOTHER 48
  • 49. Best Day and Best Time of Day 49
  • 50. Full Attention in Segments 50
  • 51. List BD Activities Dead Time 51
  • 52. Repurpose Content 52
  • 53. Accountability Fitness Partner 53
  • 54. Accountability Keep Journal 54
  • 55. Your Next StepsWhat Are you Going to Do Now? 55
  • 56. Your Next StepsHow Will You Stay on Track? 56
  • 57. How to Develop anEffective Business Plan Cordell M. Parvin http://www.cordellparvin.com 57