How and Why to Use Social Media

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How and why to use social media in the law firm.

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How and Why to Use Social Media

  1. 1. How and Why to Use Social Media in the Law Firm Cordell M. Parvin http://www.cordellparvin.com 1 Friday, August 20, 2010
  2. 2. Three Stories 2 Friday, August 20, 2010
  3. 3. 3 Friday, August 20, 2010
  4. 4. 4 Friday, August 20, 2010
  5. 5. 5 Friday, August 20, 2010
  6. 6. AGC of America 6 Friday, August 20, 2010
  7. 7. Getting Hired Trust and Rapport Client Meetings Recommendations Relationships Weak Ties Credibility Visibility Friday, August 20, 2010
  8. 8. Weak Tie Reach Strong-Tie Buzz Weak-Tie Buzz 8 Friday, August 20, 2010
  9. 9. Four Eras of Client Development 1. Do Good Work 2. Unsolicited Contact 3. Websites / Branding 9 Friday, August 20, 2010
  10. 10. 10 Friday, August 20, 2010
  11. 11. Today-4th Era Today, It is not what you know, or who you know, it is who knows what you know 11 Friday, August 20, 2010
  12. 12. Visible Credible Remarkable 12 Friday, August 20, 2010
  13. 13. Friday, August 20, 2010
  14. 14. Why Use Social Media 2010 Geometrically Expanded by Social Media Weak Tie Buzz Reach 14 Friday, August 20, 2010
  15. 15. Why Use Social Media Reduces Luck Factor 15 Friday, August 20, 2010
  16. 16. Why Use Social Media Tool to Monitor What Impacts Clients 16 Friday, August 20, 2010
  17. 17. Why Use Social Media Levels Playing Field 17 Friday, August 20, 2010
  18. 18. With
the
advent
of
social
media,
the
world
has
been
turned
upside
 down
on
the
'establishment'
in
the
legal
profession.
When
else
 have
lawyers
who
have
not
been
practicing
for
decades
or
who
are
 not
practicing
in
a
'politically
correct'
law
;irm
been
given
the
 opportunity
to
compete
with
the
'haves'
in
our
profession? The
easy
decision
is
to
stick
your
head
in
the
sand
as
to
all
this
social
 media
junk,
hoping
that
it
will
all
go
away.
But
all
the
while
you'll
be
 looking
less
and
less
fabulous. 18 Friday, August 20, 2010
  19. 19. Why Use Social Media Forces You to Create Valuable Content 19 Friday, August 20, 2010
  20. 20. Why Use Social Media Shows You Are the Expert 20 Friday, August 20, 2010
  21. 21. Being the Best in the World Is Seriously Underrated 21 Friday, August 20, 2010
  22. 22. Why Use Social Media Improve Writing and Communication Skills 22 Friday, August 20, 2010
  23. 23. Why Use Social Media Provides a Way to Get Feedback 23 Friday, August 20, 2010
  24. 24. Why Use Social Media Opportunities to Lead 24 Friday, August 20, 2010
  25. 25. Why Use Social Media Efficient & Effective Way to Stay in Touch 25 Friday, August 20, 2010
  26. 26. Why Use Social Media Reduces or Eliminates Blast Email 26 Friday, August 20, 2010
  27. 27. Why Use Social Media Content Available 24/7 27 Friday, August 20, 2010
  28. 28. How to Make Social Media Work Teach Not Sell 28 Friday, August 20, 2010
  29. 29. How to Make Social Media Work Customer Plus-Delta Napsterize Knowledge Build the Buzz Create Community Make Bite-Size Chunks Create a Cause Create Client Evangelists 29 Friday, August 20, 2010
  30. 30. How to Make Social Media Work Use to Build Relationships 30 Friday, August 20, 2010
  31. 31. How to Make Social Media Work Distribute Valuable Content 31 Friday, August 20, 2010
  32. 32. How to Make Social Media Work Expand Weak Ties 32 Friday, August 20, 2010
  33. 33. 33 Friday, August 20, 2010
  34. 34. 34 Friday, August 20, 2010
  35. 35. Jeffrey Kravitz 35 Friday, August 20, 2010
  36. 36. Michael Maransky 36 Friday, August 20, 2010
  37. 37. Alexander Hernaez 37 Friday, August 20, 2010
  38. 38. Keith McMurdy 38 Friday, August 20, 2010
  39. 39. Eric Osterberg 39 Friday, August 20, 2010
  40. 40. Elizabeth Litten 40 Friday, August 20, 2010
  41. 41. Facebook 41 Friday, August 20, 2010
  42. 42. Facebook 42 Friday, August 20, 2010
  43. 43. 43 Friday, August 20, 2010
  44. 44. 44 Friday, August 20, 2010
  45. 45. Chris Cheatham Twitter 45 Friday, August 20, 2010
  46. 46. 46 Friday, August 20, 2010
  47. 47. 47 Friday, August 20, 2010
  48. 48. 48 Friday, August 20, 2010
  49. 49. Joshua Horn 49 Friday, August 20, 2010
  50. 50. Alexander Hernaez 50 Friday, August 20, 2010
  51. 51. Jason Cornell Friday, August 20, 2010
  52. 52. Jennifer 52 Friday, August 20, 2010
  53. 53. http://extendedcareproducts.com/ Friday, August 20, 2010
  54. 54. What Now for Your Lawyers Create Social Media Plan 54 Friday, August 20, 2010
  55. 55. What Now for Your Lawyers Listen to Clients 55 Friday, August 20, 2010
  56. 56. What Now for Your Lawyers Create Valuable Content 56 Friday, August 20, 2010
  57. 57. What Now for Your Lawyers Develop Weak Tie Relationships 57 Friday, August 20, 2010
  58. 58. What Now for Your Lawyers Create Client Evangelists 58 Friday, August 20, 2010
  59. 59. How and Why to Use Social Media in the Law Firm Cordell M. Parvin http://www.cordellparvin.com 59 Friday, August 20, 2010
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