Developing a Niche Law Practice and Differentiating Yourself
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Developing a Niche Law Practice and Differentiating Yourself

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Presentation to law firm lawyers on why they should develop a niche law practice and how to do it. Then how to differentiate themselves from other lawyers.

Presentation to law firm lawyers on why they should develop a niche law practice and how to do it. Then how to differentiate themselves from other lawyers.

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Developing a Niche Law Practice and Differentiating Yourself Developing a Niche Law Practice and Differentiating Yourself Presentation Transcript

  • 1 Cordell M. Parvin http://www.cordellparvin.com Developing a Niche Practice and Differentiation
  • 2 What We Will Cover Why have a niche Discover the right niche for you How to differentiate yourself
  • 3 Why Have a Niche? Roy Sutherland Perspective
  • 4 Why Have a Niche? Market to Everyone You Market to No One
  • 5 Marketing to Everyone Time Consuming
  • 6 Marketing to Everyone Expensive
  • 7 Marketing to Everyone Challenging
  • 8 Marketing to Your Niche Narrows Your Focus
  • 9 Marketing to Your Niche Easier
  • 10 Marketing to Your Niche Takes Less Time and Effort
  • 11 Discover Your Niche
  • 12 What Do You Want to Accomplish? Discover Your Niche
  • 13 What Are You Passionate About? Discover Your Niche
  • 14 Discover Your Niche What Are Your Strengths?
  • 15 Select Growing Industries Discover Your Niche
  • 16 Discover Your Niche
  • Sports Intellectual Property Banking Patent Litigation Energy Health Care Regulatory Discover Your Niche
  • 18 You Can Be Dominate Lawyer in Your Area Discover Your Niche
  • Client Need Passion Strengths Your Niche 19 Discover Your Niche
  • 20 Niche Discovered! Niche
  • Recommendations Trust and Rapport Visibility Getting Hired Credibility Client Meetings Relationships Reputation / Profile Weak Ties
  • Weak Tie Reach 22 Strong-Tie Buzz Weak-Tie Buzz
  • 23 It’s not what you know, Today it’s who knows what you know It’s not who you know, After Niche Discovered
  • 24 After Niche Discovered Raise Your Visibility and Credibility
  • 25 After Niche Discovered Understand Industry Business
  • 26 After Niche Discovered Understand Law that Affects Industry
  • 27 My Story Examples
  • 28 Travis Crabtree Examples Internet Law / Commercial Litigation
  • 29 Examples
  • 30 Allison Rowe Examples Equine
  • 31 Examples
  • 32 Staci Riordan Examples Fashion
  • 33 Examples
  • 34 Examples Shawn Tuma Computer Fraud / Data Security
  • 35 Examples
  • 36 Differentiation
  • 4545 Good Great 37 Differentiate Yourself vs Lawyer
  • 38 Differentiate Yourself “Good” Lawyers Analyze
  • 39 Differentiate Yourself “Great” Lawyers Analyze and Synthesize
  • 40 Differentiate Yourself from Competitors Differentiate Yourself
  • 41 Purple Cow Differentiate Yourself
  • 42 What Can You Do to Raise Your Visibility and Credibility to Potential Clients and Referral Sources? Targeted Differentiators
  • 43 First to Market Investment in Client Technologically Proficient J&G Construction Law Differentiators
  • 44Full Service Quality Service Policy Strategically Located J&G Construction Law Differentiators
  • 45 Your Targeted Differentiators Targeted Differentiators
  • 46 Objective Why it is important for each target? Targeted Differentiators
  • 47 Examples Kevin O’Neill
  • 48 Examples
  • 49 Examples Larry gained significant hands-on experience in heavy construction before attending law school. He grew up in a family-owned general contracting company ..., worked as an estimator and project manager in heavy construction industry for eight years.
  • 50 Cordell M. Parvin http://www.cordellparvin.com Developing a Niche Practice and Differentiation