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Future of Wi-Fi for Events



Wi-Fi is becoming the lifeblood of events communications. This slide show covers seven key trends on this topic.

Wi-Fi is becoming the lifeblood of events communications. This slide show covers seven key trends on this topic.



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Future of Wi-Fi for Events Future of Wi-Fi for Events Presentation Transcript

  • The Future of Wi-FiCorbin Ball, CSP, CMPCorbin Ball Associates© 2013 Corbin Ball AssociatesCourse Notes:www.corbinball.com/assets/wifi-icca.pdfTwitter: @corbinball #imex13T
  • Cisco Visual Networking IndexForecast, Feb. 2013By the end of 2013:More mobiledevices on Earththan people!
  • Strategy Analytics, Oct. 20121 billion smart phones in use:Next billion in 3 years!
  • Trend 1:Mobile broadband demand willincrease annually in highdouble-digit numbers for thenext several years.
  • iOS/Android Penetration
  • SoftwareOperating SystemsMIT Tech Review - Dec. 12AppleAndroidMarketShare Global Personal Computing OS Shipments
  • Worldwide mobile data trafficwill increase 13-fold over thenext four years (to 134 exabytesannually by 2017) ! Cisco, Feb 2013
  • Mobile Broadband Growth
  • Trend 2:Tablet computers andattendees using multiplemobile devices will greatlyincrease the demand for Wi-Fi.
  • U.S. Technology Adoption RatesTime from consumer availability to 10% penetration:MIT Technology Today, May 2012
  • Tablet Sales Predictions
  • Tablets will overtake PC sales bylate 2013. -- BetChemy Ventures, May 20139 out of 10 tablets sold are Wi-Fionly. -- Gigoam, March 2012iPads use 400% more Wi-Fi datathan mobile phones. -- Meraki, 2012
  • • 25% of devices on hotel networks areiPads• The use of these and other tablets aredriving data use up rapidly.• iPads consume 400% more data thanthe average iPhone.• The explosion of iPad and other tabletcomputer will drive bandwidthrequirement to unsustainable levels.iBahn White Paper,Nov. 2011
  • David W. GarrisonCEO, iBahn“The iPad is the finalnail in the „all Internetis free‟ coffin.”
  • Mobile Wi-Fi access points:86% compound annual growthrate through 2016 expected.-- Infonetics, March 2012
  • Trend 3:Attendees want and expectbasic free Wi-Fi coverage atevents and venues.
  • Synovate survey, 20116,300 people, 10 countries“Free in-room Internet accessranked as the most desired guest-room amenity.”“47 percent of respondents said ahotel must cater to their technologyneeds before they book it, withwireless access a top priority.”
  • J.D. Powers, 2011Internet access is at the top of thingsmost guests care about hotels:
  • Internet access is at the top of thingsmost guests care about hotels:
  • Sarah Lacy,Senior Editor, Tech Crunch“Hotel Wi-Fishould be aright, not aluxury.”
  • “Conference & event organizerswelcome free Wi-Fi in Estonia(E-stonia).”
  • Trend 4:Event apps and other usesrequiring Wi-Fi and otherbandwidth are exploding atevents.
  • Multiple devicesin meeting rooms
  • Apps
  • Social media
  • Kiosks
  • Digital signage
  • Wi-Fi is becoming thelifeblood of eventcommunications!
  • Trend 5:Facilities are not keeping upwith the demand.
  • Consumer Electronics Show“CES: Please turnoff your phonesand your Wi-Fi”
  • Trend 6:The technology exists to providevery high density Wi-Fi to largegroups in a small area.
  • During the London 2012Olympics, BT hit 1 millionusers of Wi-Fi on its networkfor the first time ever, with a19% increase on video.
  • AT&T Park 2013 season:An average of 30% of 41,503-seat capacity audience will be onthe network at any time.375 access points
  • Gillette Stadium:
  • Melbourne Convention &Exhibition Centre:
  • Hong KongConvention &Exhibition Centre
  • Trend 7:Throttled free Wi-Fi isbecoming the norm at manyconvention centers and hotels.Charges for premium service.
  • • Provide throttled internet (512kb/sec*)throughout the facility for free.*• Charge for higher speeds, dedicatedbandwidth or other services.• Premium attendee access: US$10-12/day• Premium exhibitor access: moreProposed standard:
  • • Americas Center Convention Complex• Henry B Gonzalez Convention Center• Orange County Convention Center• Anaheim Convention Center• Hyatt Regency Santa Clara• Phoenix Convention Center• Cashman Center - Las Vegas• Indiana Convention Center & Lucas OilStadium• David L. Lawrence Convention Center• Charlotte Convention Center• Kentucky Exposition Center• Reliant Park• Colorado Convention Center• Kentucky International Convention Center• Reno-Sparks Convention Center• Dallas Convention Center• Las Vegas Convention Center• San Diego Convention Center• Duke Energy Convention Center• Long Beach Convention Center• Santa Clara Convention Center• Fort Worth Convention Center• Los Angeles Convention Center• Virginia Beach Convention Center• George R. Brown Convention Center• Miami Beach Convention Center• Walter E. Washington Convention Center• Greater Columbus Convention Center• Minneapolis Convention Center• Seattle Center• Washington State Convention CenterSmart City NetworkFree in public spaces (256K D, 128KU)
  • Other facilities:• McCormick Place: exhibit hall, meeting rooms, public spaces (256K)• Georgia World: common areas (lobby, restaurants)• Boston Convention Center: Free Wi-Fi throughout• Kuala Lumpur Convention Center: “Hotspots” throughout• Atlantic City: Exhibit halls, prefunction, Boardwalk Hall• Melbourne Convention Center: Free Wi-Fi throughout (256K)• Moscone (128-256K) public spaces• Vancouver CC: 512K at café and main entrance• Toronto CC: 512K prefunction areas• Hong Kong CC: 512K all areas• Prague: Free throughout most hotels and CC• UK: 200 venues including 4 convention centers (Liverpool CC,Birmingham CC, Twickenham, Notigham CC) from ABPCO• London: World’s largest free Wi-Fi network
  • Questions:• What are you providing in yourfacilities?• New revenue streams?• Business models to keep upwith demand?• How to education clients andstaff?
  • Resources:Course Notes:corbinball.com/assets/wifi-icca.pdfCorbin‟s Favorites Filecorbinball.com/bookmarksCorbin‟s Article Databasecorbinball.com/artCorbin‟s TechTalk Newslettercorbinball.com/techtalk
  • ©2013 Corbin Ball AssociatesContact Info:Web: corbinball.comBlog: corbinball.wordpress.comLinkedIn: linkedin.com/in/corbinballFacebook: facebook.com/corbin.ballTwitter: twitter.com/corbinballGoogle+: goo.gl/zvMn6Pinterest: pinterest.com/corbinballYouTube: youtube.com/user/corbinballCourse notes:www.corbinball.com/assets/wifi-icca.pdfThank you! Please fillout the evaluation form.
  • Corbin Ball, CMP is an international speaker, consultant and writer helpingclients worldwide use technology to save time and improve productivity. With 20years of experience running international technology meetings, he now is ahighly acclaimed speaker with the ability to make complex subjectsunderstandable and fun. His articles have appeared in hundreds of national andinternational publications and has been quote in the New York Times, the WallStreet Journal, Fast Company Magazine and numerous other publications. Corbinserves or has served on many hotel, corporate and association boards. He is theonly person to receive both MPI‟s International Supplier of the Year and MPI‟sInternational Chapter Leader of the Year awards. Corbin has been named in 2012as one of "The 25 Most Influential People in the Meetings Industry" by SuccessfulMeetings Magazine, the 5th time he has received this award.Corbin Ball Associates 506 14th Street, Bellingham, WA 98225 USA+1.360.734.8756corbin@corbinball.comwww.corbinball.com@corbinballfacebook.com/corbin.balllinkedin.com/in/corbinballcorbinball.wordpress.com