He conducted one of the first
experiments on conformity.
Who is Soloman Asch?
He conducted a famous experiment at
Stanford University that went too far
and was forced to be shut down.
Who was Zimbardo?
He created the cult called Heaven’s
Who was Marshall
Followers of an unorthodox, extremist,
or false religion or sect who often live
outside of conventional society under
the direction of a charismatic leader
What is a cult?
Recruited by Family
Recruited by Friends
Recruits often young
People at turning point in their lives
What are Cult Recruitment
He is the known as the father of
Who is B.F. Skinner?
This principle would explain why we
are afraid of flies after being stung by
What is the principle of
It is the process of classically
conditioning a desired response
(Relaxation) to a phobic stimuli.
What is Systematic
An example of this would be driving your self to university
one day, because your car pool buddy, called in sick. You
were surprised you knew the way, even though the driver is
the one who gets you there every single day.
What is latent learning?
Throwing up after Halloween because
you caught a flu. You also ate many Kit
Kats. Now you can’t even look at a Kit
What is Taste Aversion?
He “shocked” the world with his
experiments on Obedience
Who is Milgrim?
Where the participants in an experiment
do not know which group received the
treatment, but the experimenter does.
What is a single blind
In the Bobo doll experiment this would
be the amount of aggression the children
demonstrated towards the doll.
What is the dependent
This shows a relationship between
two things, but does not mean one
causes the other.
What is a correlation?
This research method allows us to
gather large amounts of data.
What is the survey
This type of long term memory would
serve you well in a game like the one
you are playing.
What is semantic?
According to this principle the room
where you code a memory should be the
same room where you search for the
What is the Encoding
An example of this would be to search for a
phone number in the Yellow pages, close the
book and then repeat the number out loud,
until you get to the phone to punch it in
What is Maintenance
According to this model we can
remember phone numbers (because of
grouping) even though they are 10 digits
What is the 7 plus or
minus two model?
A multiple choice exam is an example
of this type of test.
What is a Paired-Associate Test?
He was credited with establishing the
first psychology laboratoy
Who is Wilhelm Wundt?
These were known as the first 3 main
movement in psychology
What are Behavioral, Psychodynamic,
Theory that tells us to adopt the
requires the fewest assumptions
What is the Law of
The psychology field that Clarece
from Silence of the Lambs would
A key debate in psychology, which argues
whether people learn their behavors from
the environment in which they were raised
or they received them from the genes of
What is the Nature v
Double Jeopardy Final Jeopardy
Social Learning Research Memory Introduction
Psychology Methods Unit
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He held a standoff in Waco Texas
Who is David Koresh?
The belief that one’s one culture is
superior to others.
What is ethnocentrism?
Negative attitudes towards other
for being in a specific social group
What is prejudice?
He was able to get his cult to drink
poisonous Kool Aid
Who was Jim Jones?
Treating others differently
because they are in a
particular social group
What is discrimination?
He is the known for his experiment
with salivating dogs.
Who is Pavlov?
This is rewarding or punishing small
behaviours that will lead to a desired
What is shaping?
An example of this would be monkeys raised in
a lab which are not afraid of snakes. Then they
witness monkeys that are in the wild that are
afraid of snakes. After witnessing this the lab
monkeys become afraid of snakes.
What are learned
You get stuck in a fridge when you are young(It
happens to the best of us) but you are not afraid of
small spaces like the fridge, you are just afraid of
being stuck in a fridge.
What is discrimination
He conducted the “Little Albert
Who is John Watson?
An experiment showed a correlation
coefficient of +.99.
What is Strongly
Things the experiment might have forgotten
to control or did not account for. Ex: The
experimenter did not control the background
noise of his experiment
What are extraneous
An irrational fear of an object,
situation, or activity, that is out of
proportion to the actual danger.
What is a phobia?
This will lessen the likelihood of a
What is a punisher?
What the experimenter thinks will
happen during his or her experiment.
What is a hypothesis?
A leader in eye witness testimony and
Who is Elizabeth
An example of this effect would be
dumbo thinking he needs a magical
feather to fly.
What is the placebo
An example of this phenomena is from the
movie Austin Powers, Austin meets a man
with a giant mole on his face. Austin is
unable to stop himself from saying the word
mole in every sentence.
What is the slip of the
Jane Goodall is known for this. She
spent her time in the Congo studying
What is Naturalistic
He is famous for his work in hypnosis,
the unconscious mind, and dream
Who is Freud?
An example of this would be the following
scenario: You were attacked by a diving sparrow
when you were 10, because you were throwing
rocks at its nest. You became terrified of birds. At
25 you married the love of your life and she or he
loved birds. He or she convinced you to get
systematically desensitized of your phobia. And it
worked. At 55 you’re out in the park coming across
a birds nest and you freak out like you did when
you had the phobia.
What is Spontaneous