iStrategyLabs Capabilites and Case Studies

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iStrategyLabs builds online and offline movements that engage communities through creative marketing, experimental uses of social media, and civic innovation programs of all kinds. We’re creative …

iStrategyLabs builds online and offline movements that engage communities through creative marketing, experimental uses of social media, and civic innovation programs of all kinds. We’re creative problem solvers and passionate producers capable of building everything from websites, to animated films, to massive festivals.

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Transcript

  • 1. Wednesday, April 30, 14
  • 2. iStrategyLabs is a digital agency that invents ways to engage communities online and off. We’re a passionate group of 50+ strategists, designers, developers, and producers capable of building everything from apps, to animations, to massive multi-day festivals, to social strategies that transform organizations. You can see our work here and bios here. WHO WE ARE Wednesday, April 30, 14
  • 3. DIGITAL Web/Mobile Design & Development Social Media Strategy Social Media Marketing Social Media Monitoring & Engagement Social Application Development Social Analytics & ROI Planning Influencer Identification & Outreach Community Development & Management Content Distribution & Viral Seeding Social Ad Planning & Buying CONTENTCREATION Animation Infographics Real-time Data Visualization Photography Video Production Live Streaming Illustration Copy Writing & Blogging Crowd-sourcing INNOVATIONDESIGN Physical Prototyping Hardware Hacking Campaign Strategy & Execution Product & Service Design Management Consulting Mass Collaboration Design Collaboration Facilitation EXPERIENTIALMARKETING Festival and Conference Strategy/Production Buzz, Stunt, and Guerrilla Marketing Brand Ambassador Programs Youth Marketing WHAT WE DO Wednesday, April 30, 14
  • 4. WHO WE’VE WORKED WITH Wednesday, April 30, 14
  • 5. Our job is to solve problems, manufacture amazing experiences, and capture opportunities for our clients. Here are a few of the things we do extremely well: -We build web, mobile, and physical projects -We craft strategies for changing organizations small & large -We create festivals and other mass experiences -We grow and manage communities -We invent products and services for ourselves & our clients Wednesday, April 30, 14
  • 6. Here’s a look at recent project, a massive stunt for Miller Coors, in a warehouse far, far away... Wednesday, April 30, 14
  • 7. REDD’S APPLE ALE Watch it here. Wednesday, April 30, 14
  • 8. REDD’S APPLE ALE Watch it here. Wednesday, April 30, 14
  • 9. Wednesday, April 30, 14
  • 10. REDD’S APPLE ALE Wednesday, April 30, 14
  • 11. REDD’S APPLE ALE Wednesday, April 30, 14
  • 12. REDD’S APPLE ALE Wednesday, April 30, 14
  • 13. Wednesday, April 30, 14
  • 14. When asked us to build something to excite 44 million SpongeBob SquarePants fans we invented something really special... Wednesday, April 30, 14
  • 15. A real arcade skill crane controlled by over Facebook Wednesday, April 30, 14
  • 16. Watch it here. Wednesday, April 30, 14
  • 17. Watch it here. Wednesday, April 30, 14
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  • 23. When we’re not building crazy things in a warehouse — sometimes we’re asked to serve as the social agency of record for a global brand like Embassy Suites Hotels. Wednesday, April 30, 14
  • 24. Under our management, the Embassy Suites Hotels social presence has grown by leaps and bounds. For example, ESH’s fan base has increased by 160%+ since we became their social agency of record, beating all other Hilton brands for the top slot of most liked. Wednesday, April 30, 14
  • 25. EmbassySuites366DaysofMoreCampaign We’ve also launched a number of national acquisition and engagement campaigns this year for ESH. Our “366 Days of More Campaign” drove 40,000 sweepstakes entries and a 60% increase in Facebook fan base in 1 day. The sweeps has 950,000 total entries to date. Wednesday, April 30, 14
  • 26. EmbassySuites+ZyngaCityVillePromotion In the social media marketing world there are very few concepts that are obvious home runs – but as Embassy Suites social agency of record, iStrategyLabs’ job is to hit those balls out of the park when we see them. For this at bat, we developed an in-game brand experience where CityVille social game players could create and run their own Embassy Suites Hotel business in order to earn in-game rewards and other perks. 1,100,000 hotels were owned and operated by players, and the campaign drove over 60,000,000 clicks to ESH branded properties. ESH was the first hotel brand in CityVille. Wednesday, April 30, 14
  • 27. Brands also hire us to execute campaigns that span the online and offline worlds. Check out what we did for Honest Tea... Wednesday, April 30, 14
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  • 29. For Honest Tea, we launched a nationwide stunt with 12 popup tea- shops and hidden cameras -- we were measuring the relative honestly of each city in real-time. We also measured the honesty of the web, by seeing who’d be honest by liking the Honest Tea Facebook page to get a coupon, or who’d be dishonest by just clicking to grab the coupon. Wednesday, April 30, 14
  • 30. WHAT HAPPENS WHEN YOU MAKE A TWELVE CITY STUNT SOCIAL? Wednesday, April 30, 14
  • 31. 100s of 1000s OF PEOPLE VISITED HONESTCITES.COM. MILLIONS WATCHED COVERAGE ON THEIR LOCAL NEWS AND THE TODAY SHOW. A YEAR OF VIDEO WAS WATCHED IN A DAY. Wednesday, April 30, 14
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  • 33. In the first 24 hours of the campaign: • 147% increase in Facebook Fans • 75,000+ emails captured • 363 blog posts • 1,600+ Tweets • 64,000+ video views • 363 days of video watched • 100+ local tv/radio/newspaper mentions • 1 feature of the Today Show Wednesday, April 30, 14
  • 34. We also promote and produce really big events - like the Sweetlife Festival, where over 20,000 attendees come to see great music each year. And like the DCWEEK festival where 12,000+ designers, developers, entrepreneurs and social innovators flock to collaborate during conferences, keynotes, project and parties. Wednesday, April 30, 14
  • 35. On May 1, Sweetgreen threw their second annual Sweetlife Festival - but in year two they hired us to take it from 1,500 attendees to 15,000 with The Strokes as headliners. We provided their branding, web design, marketing and social experience design. Results: 250,000+ visits to sweetlifefestival.com, 2,000+ Facebook likes (+61% increase), over 9,000 #sweetlife tweets, and 2,000+ photos taken by fans. Sweetlife Festival 2012 was even bigger: 20,000 people attended. Kid Cudi, AVICII & The Shins Headlined! Wednesday, April 30, 14
  • 36. VISIT Wednesday, April 30, 14
  • 37. VISIT Wednesday, April 30, 14
  • 38. DCWEEK DCWEEK is a week long festival in the US capital focused on bringing together designers, developers, entrepreneurs, and social innovators of all kinds. It’s a series of 100s of distributed events powered by the community and complemented by core conferences, parties, and projects created by the festival organizers iStrategyLabs and Tech Cocktail. DCWEEK 2011 included over 10,000 attendees from around the world and was presented by Ford. Visit digitalcapitalweek.org and join the twitter conversation #DCWEEK. Wednesday, April 30, 14
  • 39. metrics for 2011 Wednesday, April 30, 14
  • 40. DCWEEK Opening Party: 11.2.12 The DCWEEK Opening Party rocks the town each year. 2011 showcased 8 emerging local bands, selected by 22,000 fans who voted over 45,000 times, culminating in a sellout 1,500 person show at DC’s Fabled 9:30 Club. Wednesday, April 30, 14
  • 41. DCWEEK Hackathon: 11.3 - 11.4 Each year over 300 developers turn out for the DCWEEK Hackathon. $25,000+ in prizes were available this past year. During the event, dozens of apps are developed, and several companies are created. Wednesday, April 30, 14
  • 42. DCWEEK Keynote: 11.7.12 T h e D C W E E K k e y n o t e s p r o v i d e a n inspirational evening for over 2000 attendees to enjoy. Our speakers have included luminaries from Intel, AT&T, MySpace, Ford and more. Wednesday, April 30, 14
  • 43. DCWEEK Keynotes Wednesday, April 30, 14
  • 44. DCWEEK Conference: 11.8.12 Our most active DCWEEK event is the conference day. With hundreds of sessions and nearly 2000 attendees this is where the best speakers from around the world come to inspire the DCWEEK community with talks and workshops on Design, Social Media, Technology, Ventures and Innovation. Wednesday, April 30, 14
  • 45. DCWEEK Closing Party: 11.9.12 Our closing party is one of the biggest tech events in the country — with over 2,000 in attendance last year and over 3,000 expected this year. Come experience technology infused art, music and performances of all kinds. Wednesday, April 30, 14
  • 46. We do lots of things for lots of people. The common theme between them all is that our strategies deliver results, our creative captures attention, and our technology is cutting edge. What follows is just a sample of some of the work we’ve done. Wednesday, April 30, 14
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  • 49. At SXSW 2012 we created a ‘Social Machine’ out of an antique GE fridge. 10 Foursquare check-ins by visitors were required pop it open. The full recap is here. THE GE SOCIAL FRIDGE Wednesday, April 30, 14
  • 50. Check-ins were visualized in real-time on an HD display using our Grandstand technology. Watch what we can do with pure HTML, CSS and JavaScript animation here. THE GE SOCIAL FRIDGE Wednesday, April 30, 14
  • 51. GE SOCIAL FRIDGE Watch it here. Wednesday, April 30, 14
  • 52. GE SOCIAL FRIDGE Watch it here. Wednesday, April 30, 14
  • 53. GE SOCIAL FRIDGE Watch it here. Wednesday, April 30, 14
  • 54. GE SOCIAL FRIDGE Watch it here. Wednesday, April 30, 14
  • 55. GE’s Aviation unit also leveraged our Grandstand technology. For a 100,000+ person airshow in the UK, we built a real-time data-visualization for their expo booth and VIP chalet. Watch it here. THE GE AVIATION INSTALLATION Wednesday, April 30, 14
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  • 57. The London 2012 Olympics was an important place for GE to show off its support for sustainability through technology innovation. We created the GE Lights campaign to encourage people all over the world to show off their civic pride by posting Instagram pics and Viddy vids -- the best of which won a trip to London and a “re-lamping” of their home. Full recap is here and the promo video is here. GE x OLYMPICS: The GE Lights Campaign Wednesday, April 30, 14
  • 58. GE x OLYMPICS: The GE Lights Campaign In addition to the promo animation, we also did the following: •Built a custom Facebook app to highlight GE’s nightly live stream of the Tower Bridge light show as well as display in Instagram pics and Viddy videos being posted by people all over the world. •Engaged communities across the world in the contest by providing micro sponsorships for photo walks in people’s home cities. Wednesday, April 30, 14
  • 59. GE x OLYMPICS: The GE Lights Campaign GE Lights related content flooded in from around the world. Wednesday, April 30, 14
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  • 61. In 2011 Ford became the presenting sponsor of the DCWEEK festival we created. In order to help Ford engage the 10,000+ designers, developers, entrepreneurs and social innovators attending the festival, we created a few special experiences. A full recap is here and a video overview is here. THE FORD TWEETING CAKE + DCWEEK Wednesday, April 30, 14
  • 62. Wednesday, April 30, 14
  • 63. Check out the mini-doc about the Ford Tweeting Cake here. Wednesday, April 30, 14
  • 64. Ford’s DCWEEK activation also include a slick Grandstand real-time data visualization and festival wide Innovators Sweepstakes. More than 1,200 test drives were requested during the campaign. Wednesday, April 30, 14
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  • 66. We first began working with VW by building a custom suite of 7 social data visualization apps, and installing them in their HQ in Wolfsburg Germany. These apps pull data from Twitter, Flickr, and Foursquare, displaying the beautified results on 15’ by 15’ screens. Visitors can manipulate the apps with a touch screen. These apps have also been translated into HTML5 versions as well. VOLKSWAGEN’S SOCIALSPHERE AT AUTOSTADT Wednesday, April 30, 14
  • 67. See our VW “Socialsphere” in action here. Wednesday, April 30, 14
  • 68. Wednesday, April 30, 14
  • 69. When Pinkberry wanted to enter the Mid-Atlantic market, they hired ISL as their agency of record to develop a strategy and execute nearly a dozen store openings in less than two year’s time. Our first opening broke records and set a new standard for how Pinkberry would launch stores. Part of our secret formula included “the ping pong ball drop” strategy. With the help of 2 George Mason University sororities serving as brand ambassadors, we hid 3,500 branded ping-pong balls within a 5 mile radius of the store. The balls were coded with a unique number, “did you win?” messaging and a link to the Facebook event page. Nearly 800 ping-pong ball codes were redeemed in person - an epic celebration ensued with 1,000+ people cueing for free Pinkberry and a chance to win prizes. Pinkberry describes this opening as one of the two best store openings nationwide. We’ve since opened nearly a dozen stores for Pinkberry. Pinkberry’s Mid-Atlantic Push Wednesday, April 30, 14
  • 70. Pinkberry’s Mid-Atlantic Push Wednesday, April 30, 14
  • 71. The most important store opening of them all was in Dupont Circle in downtown DC. For this event, we built a Grandstand game board that had the whole crowd competing to flip tiles on a flat screen in- store to win “Social VIP” and a coupon for more free Pinkberry the next day. Pinkberry’s Real-Time Social Game Board Wednesday, April 30, 14
  • 72. Lastly, when Pinkberry wanted to reach out test on-campus marketing, we executed a campaign to reach students on UCLA’s campus, driving traffic into stores and raising brand awareness against a rising number of competitors. Pinkberry On-Campus Wednesday, April 30, 14
  • 73. HAVEN’T SEEN ENOUGH YET? VARIOUS WEB & MOBILE PROJECTS Wednesday, April 30, 14
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  • 140. VARIOUS ANIMATION PROJECTS Wednesday, April 30, 14
  • 141. Watch the full video here Wednesday, April 30, 14
  • 142. MOBILE YEAR IN REVIEW 2013: Watch the full video here Wednesday, April 30, 14
  • 143. Thought for Food Challenge 2012, watch the video here Wednesday, April 30, 14
  • 144. AT&T Mobile Broadband, watch the video here Wednesday, April 30, 14
  • 145. Mobile Year in Review 2012, watch the video here Wednesday, April 30, 14
  • 146. Mobile Year in Review 2011, watch the video here Wednesday, April 30, 14
  • 147. Mobile Year in Review 2010, watch the video here Wednesday, April 30, 14
  • 148. ANGA – An Energy Story, watch the video here Wednesday, April 30, 14
  • 149. Syngenta Thought For Food Teaser; what it here. Wednesday, April 30, 14
  • 150. Spectrum: Fueling the Mobile Future, watch the video here. Wednesday, April 30, 14
  • 151. Personal: How it Works, watch the video here. Wednesday, April 30, 14
  • 152. Share Our Strength: Strength in Numbers, watch the video here Wednesday, April 30, 14
  • 153. Minds in the Cloud Bump Animation, watch it here Wednesday, April 30, 14
  • 154. Serve Next, watch the video here Wednesday, April 30, 14
  • 155. Personal Bumper Animation, watch the video here Wednesday, April 30, 14
  • 156. Students First: Save Great Teachers, watch the video here Wednesday, April 30, 14
  • 157. Capital Area Food Bank: The Face of Hunger, watch the video here Wednesday, April 30, 14
  • 158. INFOGRAPHICS, COLLATERAL & BRANDING Wednesday, April 30, 14
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  • 164. See the Full Infographic Here Wednesday, April 30, 14
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  • 170. Thought for Food 2012 Campaign Collateral Wednesday, April 30, 14
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  • 172. Corporation for Public Broadcasting Report Collateral Wednesday, April 30, 14
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  • 184. W H E R E R E V O L U T I O N S B E G I N intellectual, social, and political capital of the most powerful city on Earth, and it’s only a few blocks from the White House. Join us for the invitation-only launch event. 1133 15TH STREET NW 12TH FLOOR Remarks by 1776, the Mayor of DC, and National Leaders. There will be light refreshments and “hard hat ”tours of the 1776 Campus. PLEASE RSVP TO LAUNCH@1776DC.COM 1776 OPEN HOUSE FEBRUARY 6TH 10:30AM - 12:30PM Wednesday, April 30, 14
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  • 189. Still want more? There are tons of project case studies to read... Wednesday, April 30, 14
  • 190. 25,000 entries in 2 weeks to tickets to the hollywood premiere of Megamind. CHASE & DREAMWORKS Wednesday, April 30, 14
  • 191. > 40,000 sweepstakes entries in 1 day. > 60% increase in Facebook fan base in 1 day. > 366 Day Sweepstakes campaign expected to double fan base in month 1, and triple by year end. > Creative by BBDO. EMBASSY SUITES: 366 DAYS OF MORE Wednesday, April 30, 14
  • 192. > 30,000 coupons distributed and Facebook Likes garnered in 1 day. > 110% increase in Facebook fan base in 1 day. HONEST TEA COUPON GIVE AWAY Wednesday, April 30, 14
  • 193. 10,000 Entries resulting in 1,000 test drives of Ford Vehicles over the course of 2 weeks. FORD INNOVATORS SWEEPSTAKES Wednesday, April 30, 14
  • 194. 8,000 entries to a Facebook Sweepstakes that drove 150% increase in Facebook Fan Page like count. SWEETLIFE FESTIVAL Wednesday, April 30, 14
  • 195. Mobile Photo Scavenger hunt contest – resulting in 2,000 app downloads and 4,000 photos posted in 6 hours. SWEETLIFE FESTIVAL & COLOR APP Wednesday, April 30, 14
  • 196. 15,000 contest entries over 6 weeks, resulting in a 300% increase in Facebook page likes. SALLIE MAE Wednesday, April 30, 14
  • 197. This animation received coverage in Mashable, TechCrunch, and GigaOm, and pushed the video through the YouTube, Stumble Upon, and Digg. It spread through 7,500 tweets and earned 60,000 views one week, eventually exceeding 100,000 views. Mobile Future increased their YouTube subscribers by 100, their Twitter following by 228, and traffic to MobileFuture.org by 998%. Mobile Future – Mobile Year in Review 2010 Wednesday, April 30, 14
  • 198. Through viral distribution and a Social Ads campaign, this video received over 60,000 views in under one week and has become the primary educational tool for the organization’s spectrum outreach. Mobile Future – Spectrum: Fueling the Mobile Future Wednesday, April 30, 14
  • 199. American Eagle Outfitters hired us to craft their on- campus social, digital & experiential marketing strategy. We created campus-specific Facebook pages that garnered thousands of likes (e.g. from 15% of Boston University’s students), managed and grown organically by teams of Brand Ambassadors. To accompany the online efforts, our student reps created and executed their own tactics, from “Flip Flop Fridays” to Fashion Shows and hundreds of product give-aways, and even dropping thousands of AE branded ping-pong balls on campus, to the delight of thousands. American Eagle Outfitters Wednesday, April 30, 14
  • 200. American Eagle Outfitters also hired us to produce a 3-day brand experience at Squaw Valley Resort. Our brand ambassadors distributed 15,000 scarves and 75,000 lip gloss samples. Our concert drew 5,000 people, and our brand lounge was full day and night. Check out a video of the campaign here. American Eagle Outfitters Wednesday, April 30, 14
  • 201. National Geographic Terra Cotta Warriors When the National Geographic Museum hosted the world famous Terra Cotta Warrior exhibit, we were charged with coming up with a stunt that would drive some serious attention. So, we placed ~1,000 miniature warrior statues in public spaces in Baltimore, Philly & NYC, paired with with a Twitter promotion to create a rather epic sweepstakes that rewarded lucky winners with a bounty of awesome prizes, including roundtrip travel, hotels and tickets to DC for the exhibit. Wednesday, April 30, 14
  • 202. When NPR and PBS began thinking about how to strengthen the relationship between public broadcasters and their communities, they turned to iStrategyLabs. We’ve developed a framework that will serve as a guide for local market public broadcasters across the country to use for engaging their talented citizens to not only foster dialogue but, even better, to build something together. The online and offline collaboration program is called PublicMediaCamp. NPR & PBS Wednesday, April 30, 14
  • 203. NASDAQ Data Junkies NASDAQ hired iStrategyLabs to execute their first global social media marketing campaign. We created “The Data Junkies” to bring together stock traders by partnering with StockTwits, a finance focused Twitter community. We ran contests to let people tweet to ring the closing bell, provide access to free trading data, and produced a “StockCamp” at the NASDAQ MarketSite. Wednesday, April 30, 14
  • 204. GEICO GEICO hired us to build iheartcavemen.com - a fake dating site for women to meet their cavemen matches. Men were able to morph themselves into cavemen, and women could see what their cave-baby offspring would look like. User-morphs and cave-baby profiles were widgetized and distributable to 90+ social networks. Wednesday, April 30, 14
  • 205. GEICO To promote the site, we threw a fake start-up launch party at SXSW, only invited women, and forced men to beg the lucky invitees to bring them. We then arranged for Marty the Caveman (from the TV commercials) to crash the Facebook party (it’s kind of a big deal) and bring women who were standing in line to our iHeartCavemen party. Check the video out here. Wednesday, April 30, 14
  • 206. GEICO Within 24 hours, the campaign was covered on 6 of the top 25 largest blogs on the web, and nearly 100,000 people watched our videos of the Caveman hanging out with web celebrities like iJustine, Peter Cashmore, and Robert Scoble. Wednesday, April 30, 14
  • 207. DC.GOV In 30 Days: > 47 web, iphone, & facebook apps > $2,300,000+ EST Value > $50,000 in cost > +4000% ROI Wednesday, April 30, 14
  • 208. DC.GOV The city of Washington, DC hired iStrategyLabs to create a new way of engaging citizen technologists. We came up with Apps for Democracy - a mashup contest that provides prizes for technology innovation. We are in our second year with this program, and it has been replicated by Finland, Belgium, Australia, NYC, SF, the Army and more. Wednesday, April 30, 14
  • 209. Using the city’s open data, participants built iPhone apps for locating metros and tracking trains, web apps for tracking crime in real-time, and apps for making well-informed decisions when moving to new neighborhoods or going out on the town. Wednesday, April 30, 14
  • 210. 3 Years = 40 Countries/Cities/Orgs Apps for Democracy US Local Civic Apps for Greater Portland Apps for Californians NYC Big Apps SF Data Challenge Apps for Baltimore NYC Transit Apps Other Apps for Innovation Apps for Ben's Chili Bowl Apps for Government Apps for Public Media International Apps for Finland Apps for Denmark Apps for Norway Apps for Belgium Apps for Berlin Apps for Amsterdam Apps for NSW Australia MashUpAustralia App My State Victoria AU Apps for Climate Action Apps for Edmonton Apps for Belgium (INCA 09) Apps for Norway (Nettskap 2.0) Apps for Ottawa Apps for Development Apps for Africa Apps for Good US Federal Apps for America Apps for the Army Apps for Healthy Kids Apps for Inclusion DC.GOV Wednesday, April 30, 14
  • 211. Download the PDF here. Wednesday, April 30, 14
  • 212. APPS FOR THE ARMY Apps for the Army is a web and mobile application development challenge for active duty Army, National Guard, and Army Civilians. $30,000 in employee cash awards, as well as public recognition are up for grabs. Do you have what it takes to build an app that delivers real value to the Army warfighter or business user? This is for you! Wednesday, April 30, 14
  • 213. APPS FOR THE ARMY Soldiers not contractors. 75 days not 2+ years.14 Data Viz 8 Training 9 Mission Specific 6 Morale/Welfare/Rec 6 Location Aware 3 Warfighting 2 Career/Personnel Mngmt 5 Other 119 Developers119 Developers119 Developers 53 Apps53 Apps53 Apps 17 Android Apps 16 iPhone Apps 2 Black Berry Apps 10 ASP NET Apps 7 LAMP Apps 1 AKO Wednesday, April 30, 14
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  • 227. And finally, the most recent version of Grandstand, which we deployed for Ford, shows big, bold Instagram photos that rotate with real-time Tweet/Photo counts. Wednesday, April 30, 14
  • 228. For Hess, we integrated Grandstand into a Facebook page so users could unlock a sneak peek at the Hess Toy Truck if over 30,000 Tweets, Likes, and Check-Ins occured. Wednesday, April 30, 14
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  • 235. POWERED BY iSTRATEGYLABS hacking the physical world by infusing objects with social data Wednesday, April 30, 14
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  • 237. For the closing party of a 12,000 person festival, we created the “Ford Tweeting Cake” which took mentions of #fordtweetingcake as well as SMS to read the content aloud through the speaker system. The Tweeting Cake Watch how it was made here. Wednesday, April 30, 14
  • 238. We hacked a simple cash box to pop up upon a Foursquare Check- In by triggering a key to turn and a green LED to flip on. Read more about it here. The Social Lock Box Wednesday, April 30, 14
  • 239. Thirsty? All you need are 5 friends to check-in or tweet and the cooler will open up just for you! See the prototype in action here. The Social Cooler Wednesday, April 30, 14
  • 240. The GE Social Fridge At SXSW 2012 we created a ‘Social Machine’ out of an antique GE fridge. 10 visitors were required pop it open with a Foursquare check-in. Read more about it HERE. Wednesday, April 30, 14
  • 241. At the 2012 One Young World conference, we built a Twitter activated Vending Machine, complete with custom branded canisters filled with prizes. Tweet at the machine, and enjoy your prize! Read more about it HERE. The Social Vending Machine Wednesday, April 30, 14
  • 242. The Social Photo Locker Wednesday, April 30, 14
  • 243. ISL was engaged by QlikView to create the“Twitter Vault” – a set of lockers designed to inject excitement and an element of social into the old-hat experience of grabbing conference swag. When expo-goers approached the machine and tweeted the correct hashtag, one of 18 locker doors opened at random to reveal the prize they had won. Twitter Prize Lockers Wednesday, April 30, 14
  • 244. Initial look at concepts for the Campbell’s “Snackbot” -- a Twitter activated vending machine serving up a variety of Campbell’s / V8 / Pepperidge Farm products. Coming Summer 2013! The SnackBot Wednesday, April 30, 14
  • 245. Read about the Paint Bot in... PROTOTYPE: The Paint Bot Wednesday, April 30, 14
  • 246. We hacked one of our office lockers to open up ONLY for the “Mayor” of our Foursquare venue, to truly reward social actions. PROTOTYPE: The Mayor’s Locker TextText Wednesday, April 30, 14
  • 247. Need to take a break? We rigged up a system to pour you a shot if your email inbox hits a certain threshold. See it in action Here. PROTOTYPE: The Shot Bot Wednesday, April 30, 14
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  • 249. BATTLES / THROWBACKS / PURE FUN Wednesday, April 30, 14
  • 250. ROBOTS & TREASURE CHESTS Wednesday, April 30, 14
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  • 256. 100+ examples of our work can be found here click a tile to load Wednesday, April 30, 14
  • 257. LET’SCONNECT PeterCorbett,CEO iStrategyLabs Cell:917-748-3595 peter@istrategylabs.com istrategylabs.com twitter.com/istrategylabs facebook.com/istrategylabs Wednesday, April 30, 14