Intro To Twitter

INTRODUCTION TO TWITTER
HOW TO GET STARTED & EFFECTIVELY USE IT

Intro To Twitter
What Is Twitter
How To Get Started
How To Use It

Intro To Twitter
What Is Twitter
Instant messaging on crack
“Micro-blogging” platform
140 character updates
Simple
7 million users

Intro To Twitter
What Is Twitter (Good For ?)
Instant communication
Quickly share information with others
Building relationships & authority
Reach people who are already interested in you
Find people who are looking for something

Intro To Twitter
What Is Twitter (Good For ?)
Get news and current event updates
Keep track of friends
Share thoughts & opinions
Connect with like-minded people

Intro To Twitter
What Is Twitter
Twitter is based on one simple question:
“What are you doing?”

Intro To Twitter
What Is Twitter
Constantly updating your feed with peoples tweets from people you are following.

Intro To Twitter
What Is Twitter
How To Get Started
How To Use It

Intro To Twitter
Getting Started
http://www.twitter.com
Sign In
Sign Up

Intro To Twitter
Getting Started
Create an account
Use unique information
Use information which others can easily identify you with

Intro To Twitter
Getting Started
Suggested People to Follow
Usually top users or celebrities on twitter
Follow a few just to begin building your followers and to get an understanding of how Twitter works

Intro To Twitter
Getting Started
Your Home Screen
What are you doing?
Twitter feed
Toolbar

Intro To Twitter
Getting Started
Toolbar – 3 sections
Top (info area)
Middle (search & trends)
Bottom (friends & feed)

Intro To Twitter
Getting Started
Top (info area) – displays number of people you are following and how many are following you. Access to your different feeds.

Intro To Twitter
Getting Started
Top (info area)
@ feed = tweets others have sent which mention your twitter name

Intro To Twitter
Getting Started
Top (info area)
Direct messages – messages sent to only you. You can send direct messages to others. To send a direct message (DM) you must be following that person.

Intro To Twitter
Getting Started
1. Top (info area) - favorite tweets - archive interesting, funny or complimentary tweets

Intro To Twitter
Getting Started
2. Middle (search & trends) – search for relevant topics or see the Top 10 trending topics. Great for finding people looking for or talking about something… i.e. Business cards

Intro To Twitter
Getting Started
3. Bottom (friends & feed) – quick access to the newest people you are following, add new people & add your twitter feed to and RSS reader

Intro To Twitter
Getting Started
Navigation Bar
Quick access to common tasks on twitter.com

Intro To Twitter
Getting Started
Customizing your Twitter.com account
Settings – change options to personalize your twitter experience

Intro To Twitter

Intro To Twitter
What Is Twitter
How To Get Started
How To Use It

Intro To Twitter
How To Use It - business goals
Find customers through search and monitoring topics which we currently don’t reach through other marketing campaigns.
Engage with current clients – answer questions, handle crisis, thank them for their business
Announce specials, promos, events
Show involvement from multiple sources inside company

Intro To Twitter
How (not) To Use It – business account
Don’t talk down other companies or individuals
Don’t share detailed personal information
Don’t use profanity
Don’t post a large string of tweets in a short amount of time

Intro To Twitter
How To Use It – Finding People & Topics
Use the search feature to find people, topics or trends which are interesting to you.
Search topics with “” around what you are looking for… i.e. “business cards”
Search for trends with hash tags… i.e. #printing

Intro To Twitter

Intro To Twitter
How To Use It – Sending Tweets
Be brief. You have 140 characters. Communicate to the point. Provide a link if applicable. Links count to the 140 characters.
Re-tweet messages that others have sent by using the RT @username.
Don’t just send messages about about Copy Craft

Intro To Twitter
How To Use It – Sending Tweets with a Link
Since including links in your tweet count to the 140 use a URL shortening service.
Bit.ly
Tiny URL
Use specific links… i.e. sending a tweet about business cards – send them to our business card page, not to our homepage.

Intro To Twitter
How To Use It – Sending Tweets with a Link
Link shortening: turns long URLs into shorter URLs but sends them to the same webpage.
http://www.copycraft.com/business-card-printing to http://bit.ly/x123xc

Intro To Twitter
How To Use It – 3rd Party Applications
Since Twitter is web-based it allows for others to write programs to work with Twitter, without having to go to twitter.com
You will want to begin using 3rd party applications as you acquire more followers and use Twitter more frequently.

Intro To Twitter

Intro To Twitter
How To Use It – TweetDeck
Allows you to organize different feeds, topics, followers into one screen.
Can have multiple Twitter accounts in one application.
Integrates many popular 3rd party applications in one place. TwitPic, URL shortening, search tools

Intro To Twitter

Intro To Twitter
Begin using Twitter… it is easy to learn and can become a powerful tool.
Use Twitter as a discussion not a broadcast tool.
Don’t waste your time or others time… create value with your tweets!
Follow a wide-range of people. You never know who will need to buy printing or will know someone who needs printing and can refer us.

INTRODUCTION TO TWITTER
HOW TO GET STARTED & EFFECTIVELY USE IT

Intro To Twitter

by Cory Rogers

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Intro To Twitter Presentation Transcript

Intro To Twitter

by Cory Rogers

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Intro To Twitter Presentation Transcript

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