INTRODUCTION TO TWITTERHOW TO GET STARTED & EFFECTIVELY USE IT

Intro To TwitterWhat Is TwitterHow To Get StartedHow To Use It

Intro To TwitterWhat Is TwitterHow To Get StartedHow To Use It

Intro To TwitterWhat Is TwitterInstant messaging on crack“Micro-blogging” platform140 character updatesSimple7 million users

Intro To TwitterWhat Is Twitter (Good For ?)Instant communicationQuickly share information with othersBuilding relationships & authorityReach people who are already interested in youFind people who are looking for something

Intro To TwitterWhat Is Twitter (Good For ?)Get news and current event updatesKeep track of friendsShare thoughts & opinionsConnect with like-minded people

Intro To TwitterWhat Is TwitterTwitter is based on one simple question:“What are you doing?”

Intro To TwitterWhat Is TwitterConstantly updating your feed with peoples tweets from people you are following.

Intro To TwitterWhat Is TwitterHow To Get StartedHow To Use It

Intro To TwitterGetting Startedhttp://www.twitter.comSign InSign Up

Intro To TwitterGetting StartedCreate an accountUse unique informationUse information which others can easily identify you with

Intro To TwitterGetting StartedSuggested People to FollowUsually top users or celebrities on twitterFollow a few just to begin building your followers and to get an understanding of how Twitter works

Intro To TwitterGetting StartedYour Home ScreenWhat are you doing?Twitter feedToolbar

Intro To TwitterGetting StartedToolbar – 3 sectionsTop (info area)Middle (search & trends)Bottom (friends & feed)

Intro To TwitterGetting StartedToolbar – 3 sectionsTop (info area) – displays number of people you are following and how many are following you. Access to your different feeds.

Intro To TwitterGetting StartedToolbar – 3 sectionsTop (info area)@ feed = tweets others have sent which mention your twitter name

Intro To TwitterGetting StartedToolbar – 3 sectionsTop (info area)Direct messages – messages sent to only you. You can send direct messages to others. To send a direct message (DM) you must be following that person.

Intro To TwitterGetting StartedToolbar – 3 sections1. Top (info area) - favorite tweets - archive interesting, funny or complimentary tweets

Intro To TwitterGetting StartedToolbar – 3 sections2. Middle (search & trends) – search for relevant topics or see the Top 10 trending topics. Great for finding people looking for or talking about something… i.e. Business cards

Intro To TwitterGetting StartedToolbar – 3 sections3. Bottom (friends & feed) – quick access to the newest people you are following, add new people & add your twitter feed to and RSS reader

Intro To TwitterGetting StartedNavigation BarQuick access to common tasks on twitter.com

Intro To TwitterGetting StartedCustomizing your Twitter.com accountSettings – change options to personalize your twitter experience

Intro To Twitter

Intro To TwitterWhat Is TwitterHow To Get StartedHow To Use It

Intro To TwitterHow To Use It - business goalsFind customers through search and monitoring topics which we currently don’t reach through other marketing campaigns.Engage with current clients – answer questions, handle crisis, thank them for their businessAnnounce specials, promos, eventsShow involvement from multiple sources inside company

Intro To TwitterHow (not) To Use It – business accountDon’t talk down other companies or individualsDon’t share detailed personal information Don’t use profanityDon’t post a large string of tweets in a short amount of time

Intro To TwitterHow To Use It – Finding People & TopicsUse the search feature to find people, topics or trends which are interesting to you.Search topics with “” around what you are looking for… i.e. “business cards”Search for trends with hash tags… i.e. #printing

Intro To Twitter

Intro To TwitterHow To Use It – Sending TweetsBe brief. You have 140 characters. Communicate to the point. Provide a link if applicable. Links count to the 140 characters.Re-tweet messages that others have sent by using the RT @username.Don’t just send messages about about Copy Craft

Intro To TwitterHow To Use It – Sending Tweets with a LinkSince including links in your tweet count to the 140 use a URL shortening service.Bit.lyTiny URLUse specific links… i.e. sending a tweet about business cards – send them to our business card page, not to our homepage.

Intro To TwitterHow To Use It – Sending Tweets with a LinkLink shortening: turns long URLs into shorter URLs but sends them to the same webpage.http://www.copycraft.com/business-card-printing to http://bit.ly/x123xc

Intro To TwitterHow To Use It – 3rd Party ApplicationsSince Twitter is web-based it allows for others to write programs to work with Twitter, without having to go to twitter.comYou will want to begin using 3rd party applications as you acquire more followers and use Twitter more frequently.

Intro To Twitter

Intro To TwitterHow To Use It – TweetDeckAllows you to organize different feeds, topics, followers into one screen.Can have multiple Twitter accounts in one application.Integrates many popular 3rd party applications in one place. TwitPic, URL shortening, search tools

Intro To Twitter

Intro To TwitterBegin using Twitter… it is easy to learn and can become a powerful tool.Use Twitter as a discussion not a broadcast tool.Don’t waste your time or others time… create value with your tweets!Follow a wide-range of people. You never know who will need to buy printing or will know someone who needs printing and can refer us.

INTRODUCTION TO TWITTERHOW TO GET STARTED & EFFECTIVELY USE IT