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5 Critical 2013 Trends Driving the 3rd Platform for IT Management

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  • 1. http://copperegg.com/5 Critical 2013 Trends Driving the 3rdPlatform for IT Management
  • 2. Third Platform for ITManagement• Cloud computing as the Third Platform (for IT)• Concept originated by IDC and defined as a platform:“Built on mobile devices and apps, cloud services, mobile broadbandnetworks, Big Data analytics, and social technologies.”• Spending trends are staggering:―By 2020, when the ICT [Information and Communications Technology]industry generates $5 trillion in spending, over $1.3 trillion more than itdoes today, 40% of the industrys revenue and — incredibly — 98% of itsgrowth will be driven by 3rd Platform technologies that today representjust 22% of ICT spending.”• Reference:http://www.idc.com/research/Predictions13/downloadable/238044.pdf2http://copperegg.com/
  • 3. Evolution to the 3rd Platform3Third Platform of IT Evolution, Source IDC http://idc-cema.com/eng/consulting/technologies http://copperegg.com/IDCs first platformconsisted of classicmainframes and terminalserversThe second platform wasbased on the more familiarclient-server model and the PCgeneration of systems andsoftware.The third platform is built onmobile devices and apps,cloud services, mobilebroadband networks, Big Dataanalytics, and socialtechnologies
  • 4. #1 New IT Platform, New IT ManagementPlatform• Key points• ―By 2020, 40% of the industrys revenue and 98% of its growth will bedriven by 3rd Platform technologies that today represent just 22% of ICTspending.‖• Key 2013 trends and events will focus on ―mobility,cloud services, social technologies, and Big Data, aswell as the emerging high-value industry solutionsbuilt on top of them...‖• IT Management Impact #1:• 1st platform: mainframe management tools from CA, IBM Netview, andBMC dominated landscape – used mainframe-centric technologies tomanage mainframe environments• 2nd platform: IBM Tivoli, BMC Patrol, and a range of Microsoft toolsdefined managed client server technologies with distributed technologies• 3rd platform: the IT management platforms that natively embrace mobility,cloud, social, and Big Data, versus bolting on or extending legacy 1st and2nd platform technologies will emerge as the de facto solutions4http://copperegg.com/
  • 5. #2 SaaS and Cloud Servers Dominate• Key points• SaaS will become a de facto choice in next 3 years as ―SaaS vendors willgrab one or more of the top share positions — in over half of the majorapplication software markets‖• ―Traditional" IT suppliers will need to get more "cloud DNA" into theirorganizations and to accelerate the growth of their cloud servicesplatforms and customer bases.‖• Not surprisingly, ―Amazon —the largest cloud SP —will become a top 2 or 3 "server (virtual machines)"vendor by 2016.‖• IT Management Impact #2:• Customers are using a SaaS-first approach to software and ITmanagement is now available via a SaaS approach• Managing cloud servers is different than managing on-premise servers -AWS instances are ephemeral, shared, and require a fail-fast and oftenapproach versus never-fail models of 1st and 2nd gen tools• Customers will gravitate to SaaS tools that understand how to managecloud servers in the context of their overall application performancemanagement needs.5http://copperegg.com/
  • 6. #3 End Point Explosion: Scale, Scale,Scale• Key points• Mobile device will dominate online, says IDC ―over the next four years,the number of people accessing the Internet through PCs will shrink by 15million as the number of mobile users increases by 91 million.‖• Furthermore, ―in 2015, there will be more U.S. consumers accessing theInternet through mobile devices than through PCs.‖6http://copperegg.com/• IT Management Impact #3:• SaaS platforms must support volume andvelocity required for this accelerating explosionof end points• SaaS platforms must be architected for highinbound data volumes, massive writes, high-performance analytics, streaming visibility, andhigh availability with worldwide reach.• Not the core competency of legacy ITmanagement software vendors and is a must-have element for going forward success
  • 7. #4 Midsize Markets Lead the Way to Cloud• Key points• Midsize enterprises will become the cloud adoptiondriver as: ―Two-thirds of United States–based midsizefirms will use cloud services in 2013, compared withjust half in 2012‖• The breadth of the mid-market drives scalability ―as anessential element for success in the 3rd Platform, andcapturing the business of small and medium-sizedbusinesses will be key to achieving scale.‖7http://copperegg.com/• IT Management Impact #4:• The design point characteristics for mid-market customers are quite varied.• Some of our largest customers by server count are in the mid-market whilethere are thousands of smaller server count accounts, too, that we mustdesign for.• Scalability had to be designed in from the beginning and must support manyuser scenarios• Includes customers that scale up to 100’s of cloud servers immediately, thosethat auto-scale daily, and those starting upImage courtesy ofcloudscaling.com
  • 8. #5 Line of Business Drive CloudInvestments• Key points• LOBs become the BMOCs as line-of-business (LOB) executives become―IT decision makers: By 2016, 80% of new IT investments will directlyinvolve LOB executives, with LOBs taking the lead decision-maker role inhalf or more of those investments.‖• The agility of the LOB ―will dramatically shift who the IT buyer is.‖• ―IT vendors need to become more adept at building offerings for LOBexecutives and at establishing messages for, and relationships with,these increasingly influential IT buyers.‖8http://copperegg.com/• IT Management Impact #5:• In larger organizations, greenfield, newLOB projects are heading directly to thecloud• Hosting outside of the datacenter andvery often managing their operationsindependently, too.• Business units are much more open tosubscription-based SaaS services, opexvs. capex spending, and agile, devopsorganization principles.Image courtesy of instantdocumentmanagement.com
  • 9. How Do I Get Started?1. Create a CopperEgg account• Start an unlimited 14-day trial1. Start cloud monitoring via SaaS immediately3. Make the jump to the 3rd platform and experience thedifferenceIf you have critical projects in mobility, cloud services, socialtechnologies, or Big Data, it’s time to make that same transition inyour management tools.9http://copperegg.com/