Lvmh case evaluation

30,075 views
29,140 views

Published on

Published in: Business
0 Comments
13 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
30,075
On SlideShare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
0
Comments
0
Likes
13
Embeds 0
No embeds

No notes for slide

Lvmh case evaluation

  1. 1. LVMH Case evaluation<br />
  2. 2. Agenda<br /> Luxury goods Industry<br />About LVMH<br />LVMH :: Business diversification <br />Strategy Overview<br />LVMH :: Core competency & Competitive advantage<br />Strategy Evaluation<br />Key Factors<br />Porter Five Force<br />Value Chain<br />Business Issues & Challenges<br />SWOT <br />Conclusion & Recommendations<br />
  3. 3. http://www.youtube.com/watch?v=x9XzAC6NhDg&feature=related<br />
  4. 4. Luxury Goods Industry <br /><ul><li> Specific target consumer
  5. 5. Affordability of Luxury goods :: Increasing
  6. 6. Increase in House hold Income level
  7. 7. Industry leader :: LVMH </li></li></ul><li>Louis Vuitton Moet Hennessy<br /><ul><li> Louis Vuitton Moet Hennessy Founded in 1987
  8. 8. More than 50 “Brand Portfolio”
  9. 9. 1,723 Retail outlets (as of 2005)</li></li></ul><li>Business Diversification <br />HOUSE OF LVMH<br />
  10. 10. Strategy Overview<br />MARKETING BUZZ<br />STAR BRAND<br />RIGHT DESIGN<br />BRAND HISTORY<br />QUALITY CONTROLE<br />
  11. 11. Core Competency & Competitive Advantage<br />Core Competency<br /><ul><li> Product & Service Quality
  12. 12. Innovation
  13. 13. Training & Skills Development </li></ul>Competitive Advantage<br /><ul><li> Controlled Distribution
  14. 14. Marketing Activity
  15. 15. All Luxury Segment</li></li></ul><li>Strategy Evaluation<br />a) Key Factor Analysis<br />Business Diversification <br />Product & Service Quality<br />Brand Image<br />Innovation<br />Training & Skills Development<br />Controlled Distribution<br />
  16. 16. b) Porter Five Forces<br />Lesser Influence<br />Marketing support<br />Product quality <br />Accountable bargaining power <br />Lesser influence by buyers<br />Specific Target Consumers<br />Less fear of substitutes<br />
  17. 17. c) Value Chain <br />SUPPORT ACTIVITY<br />PRIMARY ACTIVITY<br />Service<br />Operations <br />Sales & Marketing<br />Logistics<br />Greater Marketing buzz<br />Target consumer<br />Increase in Target consumer<br />Increase in retail outlet<br />Profound Aftersales service<br />France & Spain<br />Cost Leadership<br />Sea route<br />Time consuming<br />
  18. 18. Business Issues & Challenges<br />
  19. 19. SWOT Analysis<br />WEAKNESS<br />STRENGTH<br />THREAT<br />OPPERTUNITY<br />
  20. 20. Conclusion<br />
  21. 21. Recommendation<br />
  22. 22. Thank you<br />

×