Augmented reality

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This presentation is for the NAMLE Conference in Omaha, NE on Oct 8, 2010. It deals with augmented reality and the layering of internet data on top of cell phone and webcam video.

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  • AIM: Nonprofit that supports effective and creative applications of information technology to strengthen our regional workforce and economy. I have luxury of spending portion of my time looking at and learning about exciting new technologies—I’d like to share a few of those with you this evening. Ken asked that I keep it light, short and interesting, soo here we go
  • For those with simple cell phones with no data plan—good news! A recent study from ABI Research shows that Mobile Cloud Computing will change the face of the mobile application world by 2014. Mobile Cloud Computing is the new approach to mobile application that uses the mobile Web to support application performance instead of handset processing power and storage taking the brunt of the work. Because of this, mobile applications will travel down the line of device types from smartphones to entry-level phones, expectedly becoming even more popular generating a projected $20 billion in revenue by 2014. ABI Research believes that in 2009 less than 5 percent of laptops and netbooks have embedded modems. However over the long-term, the attachment rates will reach significant levels. In 2014, 48 percent of laptops and netbooks shipping will include 3G or 4G data connectivity.Another factor will shape the market in the mid-term, says Orr. "In 2011 and 2012 we will see the first significant nationwide access to mobile WiMAX and LTE networks in multiple geographic regions.
  • Single converged device is called a cell phone. Today, they’re referred to as Smart phones, but that won’t last long. Every phone will have these capabilities within two years. Expectations?
  • Demo: Flash site with marker
  • Try on clothes for fashion rather than fit…
  • Try on clothes for fashion rather than fit…
  • Augmented reality

    1. 1. Augmented Reality Combining the real world with Internet Data
    2. 3. Converged MOBILE Technologies <ul><li>Expectations: </li></ul><ul><ul><li>Email, Calendar </li></ul></ul><ul><ul><li>Camera </li></ul></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><li>Social Networks, Microblogging </li></ul></ul><ul><ul><li>GPS/Compass </li></ul></ul><ul><ul><li>Bluetooth </li></ul></ul><ul><ul><li>Touchscreen </li></ul></ul><ul><ul><li>Keyboard </li></ul></ul><ul><ul><li>TV Remote (iPod/iPhone?) </li></ul></ul><ul><ul><li>Oh….. telephone </li></ul></ul>
    3. 4. Cell Interaction with Web data
    4. 5. QR Codes <ul><li>Quick Response (QR) </li></ul><ul><li>Allows easy creation of code with URL, text, or numbers: </li></ul><ul><ul><li>Numeric data: 7089 characters </li></ul></ul><ul><ul><li>Alphanumeric: 4296 characters </li></ul></ul><ul><ul><li>Binary: 2953 bytes </li></ul></ul><ul><li>Can redirect to website if desired </li></ul><ul><li>Create QR Code at: </li></ul><ul><ul><li>http://2d-code.co.uk/qr-code-generators </li></ul></ul>
    5. 6. QR Codes
    6. 7. QR Codes
    7. 8. Unique Uses For QR Codes <ul><li>SWAG & Branding </li></ul><ul><ul><li>Put favorite URL and text on business card, hats, mugs </li></ul></ul><ul><ul><li>Coupons and advertising </li></ul></ul><ul><li>Geo-based tours, Science field trips </li></ul><ul><ul><li>Place QR codes on landmarks that list either text or links to online resources </li></ul></ul><ul><li>Eventbrite Green Ticketing </li></ul><ul><ul><li>Email QR confirmation code to ticket purchasers. Print or scan to enter event </li></ul></ul><ul><li>Eternal uses…. </li></ul>
    8. 9. Augmented Reality <ul><li>Virtual Reality & Augmented Reality </li></ul><ul><li>Real World (camera) + known image + Internet </li></ul><ul><li>“ Marker” triggers “known” world </li></ul>
    9. 10. AR In Marketing <ul><li>Place marker on shirt or billboard </li></ul>
    10. 11. Augmented Reality Continuum <ul><li>Early Stage: Use a flat “marker” (Disney, Topps) </li></ul><ul><li>TO </li></ul><ul><li>Later Stages: Use body, face, eyes, fingerprints as markers? </li></ul>
    11. 14. Ultimate AR: Facial Recognition <ul><li>Facebook/Google compiling huge donated database </li></ul><ul><li>Recognition now built into Picasa: </li></ul><ul><ul><li>Face shape, eye-chin distance, eye-distance, many more </li></ul></ul>
    12. 15. Ultimate AR: Facial Recognition <ul><li>Recognition now built into Picasa: </li></ul><ul><ul><li>Face shape, eye-chin distance, eye-distance, many more </li></ul></ul><ul><li>Facebook compiling huge donated database </li></ul><ul><ul><li>Non-donors: Driver’s license, Military ID, Sam’s Club, etc </li></ul></ul>
    13. 16. Ultimate AR: Facial Recognition <ul><li>Recognition now built into Picasa: </li></ul><ul><ul><li>Face shape, eye-chin distance, eye-distance, many more </li></ul></ul><ul><li>Facebook compiling huge donated database </li></ul><ul><li>Other Sources: Driver’s license, Military ID, Sam’s Club, Baker’s Card </li></ul>
    14. 17. AR in the Car: Moving 3D
    15. 18. Articulate Naturality Web (ANW) <ul><li>Described as AR 2.0 </li></ul><ul><li>Moves flat AR to 3 dimensions </li></ul><ul><li>Uses: </li></ul><ul><ul><li>Check Hotel Availability </li></ul></ul><ul><ul><li>Look at items in a museum from outdoors </li></ul></ul><ul><ul><li>Weather forecast by pointing your camera at the sky </li></ul></ul>
    16. 19. Great Augmented Reality Links <ul><li>Collection of AR YouTube Videos </li></ul><ul><ul><li>http://www.bannerblog.com.au/news/2009/06/35_awesome_augmented_reality_examples.php </li></ul></ul><ul><li>Flashpoint Demo </li></ul><ul><ul><li>http://ar.flashpointacademy.com/ </li></ul></ul><ul><li>Nissan 370Z Test Drive </li></ul><ul><ul><li>http://takethewheel.nissan.com.au/ </li></ul></ul><ul><li>Panasonic Viera AR T-Shirt </li></ul><ul><ul><li>http://panasonic.net/argreeting/promotion/ </li></ul></ul>
    17. 20. Questions? <ul><li>Dave Coover </li></ul><ul><li>AIM Institute </li></ul><ul><li>Omaha, Nebraska </li></ul><ul><li>[email_address] </li></ul><ul><li>402-345-5025 ext 132 </li></ul><ul><li>Presentation available for download at </li></ul>

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