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What is crm and why do most implementations fail

by on Jun 07, 2012

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CRM (Customer Relationship Management) is more than just a computer database, and therein lies the problem. People and processes are involved. Computers don't make mistakes, people do! Peter Flory ...

CRM (Customer Relationship Management) is more than just a computer database, and therein lies the problem. People and processes are involved. Computers don't make mistakes, people do! Peter Flory recounts stories of more 20 years worth of NfP CRM systems implementations and asks, "Why don't we seem to learn from past mistakes?"

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What is crm and why do most implementations fail What is crm and why do most implementations fail Presentation Transcript