WAPGRID: Savings Lives by Protecting Medicines

III Encuentro Internacional de TIC en la Cooperación el Desarrollo
III International Meeting of ICT for Development Cooperation
Bright B. Simons
Coordinator
1

MEDICINES ARE NOT CUTE
THALIDOMIDE HORROR

ENSURING A SAFE MARKET
OF MEDICINES IN WEST AFRICA
EVERYTHING BOILS DOWN TO COMMUNICATING INFORMATION ABOUT QUALITY
3

THE BIG PICTURE
4
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FURTHERMORE, NO MARKET IS AN ISLAND
mPedigree National Presentation 2009
5

...IN VIEW OF THE MODERN
MARKETPLACE OF MEDICINES
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NEED THEREFORE FOR
SMART TECHNOLOGY
“SIMPLE”, MULTI-MODAL, ADAPTABLE
REPLICABLE & TESTED
7

...TECHNOLOGY CAN CHANGE THE DYNAMIC
BY BRINGINGTHE CONSUMER/PATIENT INTO QUALITY ASSURANCE
8

BUT WHAT EXACTLY IS AT STAKE?
1/3 of medicines in the developing world are counterfeit made by criminals.
They contain little or no active ingredients, and have been known to kill.
9

ALARMING SOPHISTICATION
Approved Counterfeit

BUT DONT BE DECEIVED!
COUNTERFEIT DRUGS FACTORY
Source: Pfizer: Counterfeiting Briefing Handout 3-29-07

THERE IS A CLEAR CHOICE
FACING THE WORLD...
OR
12

Existing Security Measures Outdated
13
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BORDER MANAGEMENT
Credit: RCMP

GLOBAL SUPPLY CHAIN PROTOCOLS

AND WE SHOULD GIVE
IT TO CONSUMERS...
8-digit non-duplicable code
4-digit SMS number
2-second response = saves 1 life.
16
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Consumers pay $0 and drug manufacturers pay <% of standard SMS rate
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“NUTS AND BOLTS”
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PUBLIC – PRIVATE
PARTNERSHIP
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WHY MOBILE?
Credit: Blycroft Ltd.
Credit: WIRED
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MPEDIGREE METRICS
15 Telecom Partnerships in 5 Countries, and counting
3 Public Sector Agencies, and counting
A successful Full-run Trial of Technology
Complete Technology Upgrade to International Performance Standards
6 Civil Society Partnerships, and counting
4 Major Global Partnerships Coming Up
mPedigree National Presentation 2009
22

RECOGNITION & VALIDATION
23

DO GOOD & DO WELL
Social Value Created (5yrs) = $120m
Commercial Value Created= $42 million
Total Investment= $5 million
Target Population= 200m
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BEYOND STATISTICS
These 50,000 Kids from Niger were doomed…
Let’s Change the odds for this one!
25
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THANK YOU
QUESTIONS?
26

http://blogs.lainformacion.com	460
http://encuentro2010.fundacionctic.org	329
http://www.thinkinnovation.org	66
http://encuentro2011.fundacionctic.org	4
http://encuentro2009.fundacionctic.org	1
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WAPGRID: Savings Lives by Protecting Medicines

by COOPERACION 2.0 2009 on Mar 01, 2010

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WAPGRID: Savings Lives by Protecting Medicines — Presentation Transcript