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Tommy hilfiger,[object Object],KETAN WADHWA,[object Object],CHITKARA UNIVERSITY-BRANDMANAGEMENT,[object Object],01.09.2011,[object Object]
HISTORY OF TOMMY HILFIGER,[object Object],Born in 1951, Tommy Hilfiger made his first foray into fashion in New York campus kids in 1969. ,[object Object],Building on the success of his first shop, People's Place, Hilfiger had established a chain of 10 specialty stores in upstate New York by the age of 26.,[object Object]
During 70’s,[object Object],He turned to designing and for a period worked for Jordache before launching his own label in 1985.,[object Object],He created the Tommy Hilfiger Corporation in 1984, but did not go public until 1992.,[object Object]
By 1990, sales of Tommy Hilfiger clothes had topped $25 million (£15m).,[object Object]
Until the early 90’s, Hilfiger's market profile was similar to that for Calvin Klein,[object Object],In 1994 gangsta rapper Snoop Doggy Dog appeared wearing a Tommy Hilfiger shirt on the premier US TV show Saturday Night Live and his sales rocketed overnight,[object Object]
In 1995, Hilfiger was named Menswear Designer of the Year by the Council of Fashion Designers of America. ,[object Object],Soon Hilfiger became known for his signature line in menswear. He was also known for his jeans line which he expanded to include women's wear,[object Object]
By 2004Hilfiger's revenue was in excess of $1.8 billion with more than 5,000 employees. ,[object Object],In 2006  sales had begun to decline that he decided to sell the company and  sold his company for $1.6 billion to Apax Partners.,[object Object],In 2010Phillips-Van Heusen, owner of Calvin Klein bought the Tommy Hilfiger company for $3 billion.,[object Object]
PRODUCTS RANGE,[object Object]
LOGO,[object Object],Previous,[object Object],Existing,[object Object]
THANK YOU,[object Object]

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Tommy hilfiger

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