Tommy hilfiger

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Tommy hilfiger

  1. 1. Tommy hilfiger<br />KETAN WADHWA<br />CHITKARA UNIVERSITY-BRANDMANAGEMENT<br />01.09.2011<br />
  2. 2. HISTORY OF TOMMY HILFIGER<br />Born in 1951, Tommy Hilfiger made his first foray into fashion in New York campus kids in 1969. <br />Building on the success of his first shop, People's Place, Hilfiger had established a chain of 10 specialty stores in upstate New York by the age of 26.<br />
  3. 3. During 70’s<br />He turned to designing and for a period worked for Jordache before launching his own label in 1985.<br />He created the Tommy Hilfiger Corporation in 1984, but did not go public until 1992.<br />
  4. 4. By 1990, sales of Tommy Hilfiger clothes had topped $25 million (£15m).<br />
  5. 5. Until the early 90’s, Hilfiger's market profile was similar to that for Calvin Klein<br />In 1994 gangsta rapper Snoop Doggy Dog appeared wearing a Tommy Hilfiger shirt on the premier US TV show Saturday Night Live and his sales rocketed overnight<br />
  6. 6. In 1995, Hilfiger was named Menswear Designer of the Year by the Council of Fashion Designers of America. <br />Soon Hilfiger became known for his signature line in menswear. He was also known for his jeans line which he expanded to include women's wear<br />
  7. 7. By 2004Hilfiger's revenue was in excess of $1.8 billion with more than 5,000 employees. <br />In 2006 sales had begun to decline that he decided to sell the company and sold his company for $1.6 billion to Apax Partners.<br />In 2010Phillips-Van Heusen, owner of Calvin Klein bought the Tommy Hilfiger company for $3 billion.<br />
  8. 8. PRODUCTS RANGE<br />
  9. 9. LOGO<br />Previous<br />Existing<br />
  10. 10. THANK YOU<br />

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