Parent	  and	  Teacher	  	                                              A-tudes	  towards	                                ...
Our	  Mission	                                                     Our	  Vision	  We	  are	  dedicated	  to	  improving	  ...
Study	  Overview	  Purpose	  of	  Research	        Inform	  policy	  and	  program	  development	        New	  educa9ona...
Most	  Parents	  See	  Learning	  PotenOal	  in	  Digital	  Media	         Digital	  media	  is	  as	  important	  as	  le...
In	  2008,	  Parents	  Recognized	  That	  Digital	  Media	  PlaTorms	  Offered	  Different	  EducaOonal	  Benefits	  For	  K...
But,	  the	  Majority	  of	  Parents	  were	  SkepOcal	  About	  Digital	  Media s	  Ability	  to	  Help	  Kids	  Learn	  ...
In	  2011,	  Parents	  Think	  that	  the	  Internet	  Affords	  Learning	  Several	     Skills	  but	  less	  so	  other	 ...
Parents	  Get	  Involved	  in	  their	  Children s	  Media	  Use	  to	  Protect	     Them,	  but	  also	  to	  Help	  Comp...
Parents	  Encourage	  RelaOvely	  More	   TradiOonal 	  or	  Familiar	  Uses	       of	  Digital	  Media	  and	  AcOvely	 ...
In	  AddiOon,	  Some	  Parents	  Remain	  SkepOcal	  About	  How	  EducaOonal	  Digital	  Media	  Really	  Is…	  	  While	...
And	  Are	  Looking	  for	  More	  InformaOon	  	  Resources	  (2011)	       Most	  parents	  want	  guidance	  and	  deta...
Teachers	  and	  Parents	  are	  generally	  on	  the	  same	  page	    91%	  of	  teachers	  agree	  that	  knowing	  ho...
Conclusions	  +	  RecommendaOons	    We’ve	  moved	  the	  needle,	  but	  there	  is	  s9ll	  much	  work	  to	  be	  do...
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Linda Burch: Framing a New Conversation: Digital Media and Learning


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Linda Burch: Framing a New Conversation: Digital Media and Learning

  1. 1. Parent  and  Teacher     A-tudes  towards   Digital  Media  and  Learning   (preliminary  findings)      Learning  From  Hollywood   Joan  Ganz  Cooney  Center  Annual  Forum   May  17,  2011  © 2011 by Common Sense Media. Proprietary and Confidential.
  2. 2. Our  Mission   Our  Vision  We  are  dedicated  to  improving  the  lives   We  envision  a  world  in  which  every  kid    of  kids  and  families  by  providing  the   knows  how  to  make  safe,  responsible,  and  trustworthy  informa9on,  educa9on,  and   respec<ul  choices  and  harness  the  independent  voice  they  need  to  thrive  in     learning  poten9al  of  digital  media  in  a  a  world  of  media  and  technology.   24/7  connected  world.  
  3. 3. Study  Overview  Purpose  of  Research     Inform  policy  and  program  development     New  educa9onal  ra9ng  +  review  system     Update  to  2008  Common  Sense  +  JGCC  poll  Method     Na9onally  representa9ve  online  survey  of  1,100  parents  of  children   aged  2-­‐17  and  300  teachers  (pre-­‐K  to  HS)     To  gauge  percep9ons  about  digital  media  +  learning;  market  demand   &    value  proposi9on  for  educa9on  ra9ngs     Conducted  by  Insight  Research  Group  –  April/May  2011  Preliminary  Findings     Full  report  to  be  released  later  this  spring     NOT  FOR  PUBLICATION  OR  DISTRIBUTION  
  4. 4. Most  Parents  See  Learning  PotenOal  in  Digital  Media   Digital  media  is  as  important  as  learning   tradiOonal  skills   81% Net Agree 75% Net Agree Digital  media  gives  my  child  the  skills  s/he   needs  for  life  in  the  21st  century   86% Total  Parents  Somewhat  Agree   Net Agree Total  Parents  Strongly  Agree   83% Net Agree NOT  FOR  PUBLICATION  OR  DISTRIBUTION  
  5. 5. In  2008,  Parents  Recognized  That  Digital  Media  PlaTorms  Offered  Different  EducaOonal  Benefits  For  Kids   Percent Feel That Digital Media Platform Teaches… The  Internet  is  about   exploring  interests  and   learning  about  other   parts  of  the  new  world.   Video  games  promote   cri9cal  thinking  as  well   as  hand-­‐eye   coordina9on.   Internet   Video  Games   Q.  For  each  of  the  following  digital  media  plaorms,  please  indicate  if   you  think  this  device  currently  helps  teach  your  child  the  following  skills:  
  6. 6. But,  the  Majority  of  Parents  were  SkepOcal  About  Digital  Media s  Ability  to  Help  Kids  Learn  Important  21st  Century  Skills  (in  2008)   No  digital  media  plaorm  is  perceived  to  teach  kids  how  to  successfully  engage  with  others  or    teach   social  responsibility.   Further,  two-­‐thirds  (64%)  of  parents  disagree  with  the  idea  that  because  of  digital  media,  kids  can   communicate  beger  with  people.   Percent  Feel  That  Digital  Media  PlaTorm  Teaches…   Percep9ons  of  digital  media   plaorms   communica9on  and   collabora9on  benefits”  are  low   among  parents.   Internet   Video  Games   Q. For each of the following digital media platforms, please indicate if you think this device currently helps teach your child the following skills:
  7. 7. In  2011,  Parents  Think  that  the  Internet  Affords  Learning  Several   Skills  but  less  so  other  PlaTorms  (Videogames,  Mobile  Apps)  Percent  Feel  That  Digital  Media  PlaTorm  Teaches…   The  Internet  affords   informa9on,  global    digital   literacies,  among  others   Videogames  are   associated  with     reasoning,    to  a  lesser   extent,  crea9vity,   curiosity,    collabora9on   However,  a  majority  of   parents  don t    think  digital   media  plaorms  help  kids   learn  how  to  engage  with   Internet   others  or  develop   Video  Games   responsibility  (as  in  2008)   Smartphone/Tablet  Apps   Q:  For  each  of  the  following  digital  media  plaorms,  please  indicate  if  you  think   this  device  currently  helps  teach  your  child  the  following  skills  [YES/NO]   NOT  FOR  PUBLICATION  OR  DISTRIBUTION  
  8. 8. Parents  Get  Involved  in  their  Children s  Media  Use  to  Protect   Them,  but  also  to  Help  Comprehension  and  OpOmize  Learning,   Especially  for  Younger  Kids  (2011)   Protec9ng  kids  from  harm   trumps  all  other  reasons.   In  2008,  helping  kids  learn  was   the  #1  reason*   For  parents  of  tweens  and  teens,  genng   involved  in  kids  digital  lives  is  a  way  to   understand  their  interests  and  a  gateway  to   conversa9on.   -­‐    Parents  of  children  2-­‐5   -­‐    Parents  of  children  6-­‐8   -­‐    Parents  of  children  9-­‐11  Q:  Which  of  the  following  are  the  most  important  reasons  for  genng  involved  with  your   -­‐    Parents  of  children  12-­‐14  child s  digital  media  experience?  [SELECT  THE  TOP  5].   -­‐    Parents  of  children  15-­‐17  *  The  ques9on  in  2008  was  worded  differently  –  top  reason  for  SHARING  digital  media  experiences  with  your  child.   NOT  FOR  PUBLICATION  OR  DISTRIBUTION  
  9. 9. Parents  Encourage  RelaOvely  More   TradiOonal  or  Familiar  Uses   of  Digital  Media  and  AcOvely  Discourage  Kids  from  ConnecOng  to   Others  Online  (2011)   Search  for  informa9on  for  homework  or  school-­‐related  things  or   65%   30%   par9cipate  in  a  virtual  learning  environment   5%   48%   Use  computer  applica9on  souware   44%   8%   Use  the  internet  for  pleasure  (not  schoolwork)  or  search  for  informa9on   28%   58%   about  personal  interests   14%   21%   Use  a  video  game  console  or  a  handheld  video  game  player   64%   15%   20%   Check  or  write  e-­‐mail     54%   26%   11%   Watch  or  listen  to  media  online   62%   27%   10%   Encourage   Visit  virtual  worlds   58%   32%   Neutral  Use  a  smartphone  (e.g.,  iPhone,  Evo,  BlackBerry)  or  an  iPod  Touch  to  play   11%   53%   Discourage   games  or  use  other  apps   36%   10%   Send  text  messages     50%   40%   8%   Play  online  games  –simple  or  MMOGs   50%   42%   5%   Chat  through  instant  messages   44%   51%   5%   Comment  on  others’  website  posts  (like  on  a  blogging  site)   41%   54%   As  in  2008,  parents   6%   con9nue  to  ac9vely   Visit  or  create  a  profile  on  social  networking  sites   39%   55%   discourage  kids   Post  media  online   5%   39%   from  connec9ng  to   56%   others  online   Q:  For  each  of  the  following  ac9vi9es  your   child  may  par9cipate  in,  please  indicate   whether  you  encourage,  are    neutral   towards,  or  discourage  the  ac9vity     NOT  FOR  PUBLICATION  OR  DISTRIBUTION  
  10. 10. In  AddiOon,  Some  Parents  Remain  SkepOcal  About  How  EducaOonal  Digital  Media  Really  Is…    While  they  believe  digital  media  can  offer  their  kids  educa9onal  benefits,  3/4  of  all  parents  are  skep9cal  about  products  educa9onal  claims  and  40%  don’t  think  it’s  possible  to  evaluate  their  educa9onal  effec9veness.     40% Net Agree %  Parents  Somewhat  Agree   %  Parents  Strongly  Agree   75% Net Agree Q.  The  following  statements  relate  to  your  feelings  about  your  child s  use  of  digital  media.  How  much  do  you  agree  or  disagree  with  each  of  these  statements?  [Net  Agree]     NOT  FOR  PUBLICATION  OR  DISTRIBUTION  
  11. 11. And  Are  Looking  for  More  InformaOon    Resources  (2011)   Most  parents  want  guidance  and  detailed  informa9on  on  learning  poten9al  from  trusted   resources  and  may  let  their  children  engage  more  with  quality  digital  media  if  they  had  access   to  this  informa9on   Somewhat  Agree   Strongly  Agree    I  wish  there  were  more  resources  to  figure  out   which  digital  media  experiences  are  most   51%   31%   educa9onal  for  my  child   82% Net Agree I  prefer  to  get  as  much  detail  as  possible  when   something  claims  to  be  educa9onal  (e.g.,   researching  the  specific  types  of  things  my  child   48%   43%   91% will  learn)   Net Agree I  would  let  my  child  spend  more  9me  online  or  use   mobile  devices  if  I  knew  they  were  doing   46%   27%   something  they  could  learn  from   73% Net Agree 0%   20%   40%   60%   80%   100%   Q.  The  following  statements  relate  to  your  feelings  about  your  child s  use  of  digital  media  and  how  they  are   currently  using  it.  To  what  degree  do  you  agree  or  disagree  with  each  of  these  statements?  [Net  Agree]     NOT  FOR  PUBLICATION  OR  DISTRIBUTION  
  12. 12. Teachers  and  Parents  are  generally  on  the  same  page    91%  of  teachers  agree  that  knowing  how  to  use  digital  media  is   as  important  as  tradi9onal  skills  (vs.  81%  of  parents)    Teachers  are  more  op9mis9c  than  parents  about  the  poten9al   of  digital  media  to  foster  a  full  range  of  21st  century  skills,   including  communica9on,  ci9zenship,  and  self-­‐direc9on      Teachers  see  learning  value  in  the  Internet,  mobile  apps  and   tablets  but  like  parents  are  more  skep9cal  about  the  learning   poten9al  of  videogames  and  social  networking  plaorms    Like  parents,  they  are  enthusias9c  about  new  informa9on  and   resources  for  judging  learning  value  of  digital  media   NOT  FOR  PUBLICATION  OR  DISTRIBUTION  
  13. 13. Conclusions  +  RecommendaOons    We’ve  moved  the  needle,  but  there  is  s9ll  much  work  to  be  done    Research  on  the  added  value  of  digital  media  to  teach  both  tradi9onal  and   21st  century  skills  needs  to  be  conducted  and  showcased    New  evidenOary  standards  to  help  parents  and  teachers  make  sense  of   products  marketed  as   educa9onal”  need  to  be  created      A  na9onal  public  awareness  effort  to  help  parents  understand  the  full   range  of  21st  century  skills  and  the  poten9al  of  digital  media  for  learning    Industry  needs  to  create  and  ac9vely  promote  more  learning  products  for   digital  media  plaorms  –  that  help  kids  gain  important  21st  century  skills.    Schools  should  integrate  digital  media  into  the  classroom  and  train   teachers  to  maximize  the  opportuni9es  for  learning.    
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