2. Our Mission Our Vision We are dedicated to improving the lives We envision a world in which every kid of kids and families by providing the knows how to make safe, responsible, and trustworthy informa9on, educa9on, and respec<ul choices and harness the independent voice they need to thrive in learning poten9al of digital media in a a world of media and technology. 24/7 connected world.
3. Study Overview Purpose of Research Inform policy and program development New educa9onal ra9ng + review system Update to 2008 Common Sense + JGCC poll Method Na9onally representa9ve online survey of 1,100 parents of children aged 2-‐17 and 300 teachers (pre-‐K to HS) To gauge percep9ons about digital media + learning; market demand & value proposi9on for educa9on ra9ngs Conducted by Insight Research Group – April/May 2011 Preliminary Findings Full report to be released later this spring NOT FOR PUBLICATION OR DISTRIBUTION
4. Most Parents See Learning PotenOal in Digital Media Digital media is as important as learning tradiOonal skills 81% Net Agree 75% Net Agree Digital media gives my child the skills s/he needs for life in the 21st century 86% Total Parents Somewhat Agree Net Agree Total Parents Strongly Agree 83% Net Agree NOT FOR PUBLICATION OR DISTRIBUTION
5. In 2008, Parents Recognized That Digital Media PlaTorms Oﬀered Diﬀerent EducaOonal Beneﬁts For Kids Percent Feel That Digital Media Platform Teaches… The Internet is about exploring interests and learning about other parts of the new world. Video games promote cri9cal thinking as well as hand-‐eye coordina9on. Internet Video Games Q. For each of the following digital media plaorms, please indicate if you think this device currently helps teach your child the following skills:
6. But, the Majority of Parents were SkepOcal About Digital Media s Ability to Help Kids Learn Important 21st Century Skills (in 2008) No digital media plaorm is perceived to teach kids how to successfully engage with others or teach social responsibility. Further, two-‐thirds (64%) of parents disagree with the idea that because of digital media, kids can communicate beger with people. Percent Feel That Digital Media PlaTorm Teaches… Percep9ons of digital media plaorms communica9on and collabora9on beneﬁts” are low among parents. Internet Video Games Q. For each of the following digital media platforms, please indicate if you think this device currently helps teach your child the following skills:
7. In 2011, Parents Think that the Internet Aﬀords Learning Several Skills but less so other PlaTorms (Videogames, Mobile Apps) Percent Feel That Digital Media PlaTorm Teaches… The Internet aﬀords informa9on, global digital literacies, among others Videogames are associated with reasoning, to a lesser extent, crea9vity, curiosity, collabora9on However, a majority of parents don t think digital media plaorms help kids learn how to engage with Internet others or develop Video Games responsibility (as in 2008) Smartphone/Tablet Apps Q: For each of the following digital media plaorms, please indicate if you think this device currently helps teach your child the following skills [YES/NO] NOT FOR PUBLICATION OR DISTRIBUTION
8. Parents Get Involved in their Children s Media Use to Protect Them, but also to Help Comprehension and OpOmize Learning, Especially for Younger Kids (2011) Protec9ng kids from harm trumps all other reasons. In 2008, helping kids learn was the #1 reason* For parents of tweens and teens, genng involved in kids digital lives is a way to understand their interests and a gateway to conversa9on. -‐ Parents of children 2-‐5 -‐ Parents of children 6-‐8 -‐ Parents of children 9-‐11 Q: Which of the following are the most important reasons for genng involved with your -‐ Parents of children 12-‐14 child s digital media experience? [SELECT THE TOP 5]. -‐ Parents of children 15-‐17 * The ques9on in 2008 was worded diﬀerently – top reason for SHARING digital media experiences with your child. NOT FOR PUBLICATION OR DISTRIBUTION
9. Parents Encourage RelaOvely More TradiOonal or Familiar Uses of Digital Media and AcOvely Discourage Kids from ConnecOng to Others Online (2011) Search for informa9on for homework or school-‐related things or 65% 30% par9cipate in a virtual learning environment 5% 48% Use computer applica9on souware 44% 8% Use the internet for pleasure (not schoolwork) or search for informa9on 28% 58% about personal interests 14% 21% Use a video game console or a handheld video game player 64% 15% 20% Check or write e-‐mail 54% 26% 11% Watch or listen to media online 62% 27% 10% Encourage Visit virtual worlds 58% 32% Neutral Use a smartphone (e.g., iPhone, Evo, BlackBerry) or an iPod Touch to play 11% 53% Discourage games or use other apps 36% 10% Send text messages 50% 40% 8% Play online games –simple or MMOGs 50% 42% 5% Chat through instant messages 44% 51% 5% Comment on others’ website posts (like on a blogging site) 41% 54% As in 2008, parents 6% con9nue to ac9vely Visit or create a proﬁle on social networking sites 39% 55% discourage kids Post media online 5% 39% from connec9ng to 56% others online Q: For each of the following ac9vi9es your child may par9cipate in, please indicate whether you encourage, are neutral towards, or discourage the ac9vity NOT FOR PUBLICATION OR DISTRIBUTION
10. In AddiOon, Some Parents Remain SkepOcal About How EducaOonal Digital Media Really Is… While they believe digital media can oﬀer their kids educa9onal beneﬁts, 3/4 of all parents are skep9cal about products educa9onal claims and 40% don’t think it’s possible to evaluate their educa9onal eﬀec9veness. 40% Net Agree % Parents Somewhat Agree % Parents Strongly Agree 75% Net Agree Q. The following statements relate to your feelings about your child s use of digital media. How much do you agree or disagree with each of these statements? [Net Agree] NOT FOR PUBLICATION OR DISTRIBUTION
11. And Are Looking for More InformaOon Resources (2011) Most parents want guidance and detailed informa9on on learning poten9al from trusted resources and may let their children engage more with quality digital media if they had access to this informa9on Somewhat Agree Strongly Agree I wish there were more resources to ﬁgure out which digital media experiences are most 51% 31% educa9onal for my child 82% Net Agree I prefer to get as much detail as possible when something claims to be educa9onal (e.g., researching the speciﬁc types of things my child 48% 43% 91% will learn) Net Agree I would let my child spend more 9me online or use mobile devices if I knew they were doing 46% 27% something they could learn from 73% Net Agree 0% 20% 40% 60% 80% 100% Q. The following statements relate to your feelings about your child s use of digital media and how they are currently using it. To what degree do you agree or disagree with each of these statements? [Net Agree] NOT FOR PUBLICATION OR DISTRIBUTION
12. Teachers and Parents are generally on the same page 91% of teachers agree that knowing how to use digital media is as important as tradi9onal skills (vs. 81% of parents) Teachers are more op9mis9c than parents about the poten9al of digital media to foster a full range of 21st century skills, including communica9on, ci9zenship, and self-‐direc9on Teachers see learning value in the Internet, mobile apps and tablets but like parents are more skep9cal about the learning poten9al of videogames and social networking plaorms Like parents, they are enthusias9c about new informa9on and resources for judging learning value of digital media NOT FOR PUBLICATION OR DISTRIBUTION
13. Conclusions + RecommendaOons We’ve moved the needle, but there is s9ll much work to be done Research on the added value of digital media to teach both tradi9onal and 21st century skills needs to be conducted and showcased New evidenOary standards to help parents and teachers make sense of products marketed as educa9onal” need to be created A na9onal public awareness eﬀort to help parents understand the full range of 21st century skills and the poten9al of digital media for learning Industry needs to create and ac9vely promote more learning products for digital media plaorms – that help kids gain important 21st century skills. Schools should integrate digital media into the classroom and train teachers to maximize the opportuni9es for learning.