1. Parent
and
Teacher
A-tudes
towards
Digital
Media
and
Learning
(preliminary
findings)
Learning
From
Hollywood
Joan
Ganz
Cooney
Center
Annual
Forum
May
17,
2011
© 2011 by Common Sense Media. Proprietary and Confidential.

2. Our
Mission
Our
Vision
We
are
dedicated
to
improving
the
lives
We
envision
a
world
in
which
every
kid
of
kids
and
families
by
providing
the
knows
how
to
make
safe,
responsible,
and
trustworthy
informa9on,
educa9on,
and
respec<ul
choices
and
harness
the
independent
voice
they
need
to
thrive
in
learning
poten9al
of
digital
media
in
a
a
world
of
media
and
technology.
24/7
connected
world.

3. Study
Overview
Purpose
of
Research
 Inform
policy
and
program
development
 New
educa9onal
ra9ng
+
review
system
 Update
to
2008
Common
Sense
+
JGCC
poll
Method
 Na9onally
representa9ve
online
survey
of
1,100
parents
of
children
aged
2-­‐17
and
300
teachers
(pre-­‐K
to
HS)
 To
gauge
percep9ons
about
digital
media
+
learning;
market
demand
&
value
proposi9on
for
educa9on
ra9ngs
 Conducted
by
Insight
Research
Group
–
April/May
2011
Preliminary
Findings
 Full
report
to
be
released
later
this
spring
NOT
FOR
PUBLICATION
OR
DISTRIBUTION

4. Most
Parents
See
Learning
PotenOal
in
Digital
Media
Digital
media
is
as
important
as
learning
tradiOonal
skills
81%
Net Agree
75%
Net Agree
Digital
media
gives
my
child
the
skills
s/he
needs
for
life
in
the
21st
century
86%
Total
Parents
Somewhat
Agree
Net Agree
Total
Parents
Strongly
Agree
83%
Net Agree
NOT
FOR
PUBLICATION
OR
DISTRIBUTION

5. In
2008,
Parents
Recognized
That
Digital
Media
PlaTorms
Offered
Different
EducaOonal
Benefits
For
Kids
Percent Feel That Digital Media Platform
Teaches…
The
Internet
is
about
exploring
interests
and
learning
about
other
parts
of
the
new
world.
Video
games
promote
cri9cal
thinking
as
well
as
hand-­‐eye
coordina9on.
Internet
Video
Games
Q.
For
each
of
the
following
digital
media
plaorms,
please
indicate
if
you
think
this
device
currently
helps
teach
your
child
the
following
skills:

6. But,
the
Majority
of
Parents
were
SkepOcal
About
Digital
Media s
Ability
to
Help
Kids
Learn
Important
21st
Century
Skills
(in
2008)
No
digital
media
plaorm
is
perceived
to
teach
kids
how
to
successfully
engage
with
others
or
teach
social
responsibility.
Further,
two-­‐thirds
(64%)
of
parents
disagree
with
the
idea
that
because
of
digital
media,
kids
can
communicate
beger
with
people.
Percent
Feel
That
Digital
Media
PlaTorm
Teaches…
Percep9ons
of
digital
media
plaorms
communica9on
and
collabora9on
benefits”
are
low
among
parents.
Internet
Video
Games
Q. For each of the following digital media platforms, please indicate if you think this device
currently helps teach your child the following skills:

7. In
2011,
Parents
Think
that
the
Internet
Affords
Learning
Several
Skills
but
less
so
other
PlaTorms
(Videogames,
Mobile
Apps)
Percent
Feel
That
Digital
Media
PlaTorm
Teaches…
The
Internet
affords
informa9on,
global
digital
literacies,
among
others
Videogames
are
associated
with
reasoning,
to
a
lesser
extent,
crea9vity,
curiosity,
collabora9on
However,
a
majority
of
parents
don t
think
digital
media
plaorms
help
kids
learn
how
to
engage
with
Internet
others
or
develop
Video
Games
responsibility
(as
in
2008)
Smartphone/Tablet
Apps
Q:
For
each
of
the
following
digital
media
plaorms,
please
indicate
if
you
think
this
device
currently
helps
teach
your
child
the
following
skills
[YES/NO]
NOT
FOR
PUBLICATION
OR
DISTRIBUTION

8. Parents
Get
Involved
in
their
Children s
Media
Use
to
Protect
Them,
but
also
to
Help
Comprehension
and
OpOmize
Learning,
Especially
for
Younger
Kids
(2011)
Protec9ng
kids
from
harm
trumps
all
other
reasons.
In
2008,
helping
kids
learn
was
the
#1
reason*
For
parents
of
tweens
and
teens,
genng
involved
in
kids
digital
lives
is
a
way
to
understand
their
interests
and
a
gateway
to
conversa9on.
-­‐
Parents
of
children
2-­‐5
-­‐
Parents
of
children
6-­‐8
-­‐
Parents
of
children
9-­‐11
Q:
Which
of
the
following
are
the
most
important
reasons
for
genng
involved
with
your
-­‐
Parents
of
children
12-­‐14
child s
digital
media
experience?
[SELECT
THE
TOP
5].
-­‐
Parents
of
children
15-­‐17
*
The
ques9on
in
2008
was
worded
differently
–
top
reason
for
SHARING
digital
media
experiences
with
your
child.
NOT
FOR
PUBLICATION
OR
DISTRIBUTION

9. Parents
Encourage
RelaOvely
More
TradiOonal
or
Familiar
Uses
of
Digital
Media
and
AcOvely
Discourage
Kids
from
ConnecOng
to
Others
Online
(2011)
Search
for
informa9on
for
homework
or
school-­‐related
things
or
65%
30%
par9cipate
in
a
virtual
learning
environment
5%
48%
Use
computer
applica9on
souware
44%
8%
Use
the
internet
for
pleasure
(not
schoolwork)
or
search
for
informa9on
28%
58%
about
personal
interests
14%
21%
Use
a
video
game
console
or
a
handheld
video
game
player
64%
15%
20%
Check
or
write
e-­‐mail
54%
26%
11%
Watch
or
listen
to
media
online
62%
27%
10%
Encourage
Visit
virtual
worlds
58%
32%
Neutral
Use
a
smartphone
(e.g.,
iPhone,
Evo,
BlackBerry)
or
an
iPod
Touch
to
play
11%
53%
Discourage
games
or
use
other
apps
36%
10%
Send
text
messages
50%
40%
8%
Play
online
games
–simple
or
MMOGs
50%
42%
5%
Chat
through
instant
messages
44%
51%
5%
Comment
on
others’
website
posts
(like
on
a
blogging
site)
41%
54%
As
in
2008,
parents
6%
con9nue
to
ac9vely
Visit
or
create
a
profile
on
social
networking
sites
39%
55%
discourage
kids
Post
media
online
5%
39%
from
connec9ng
to
56%
others
online
Q:
For
each
of
the
following
ac9vi9es
your
child
may
par9cipate
in,
please
indicate
whether
you
encourage,
are
neutral
towards,
or
discourage
the
ac9vity
NOT
FOR
PUBLICATION
OR
DISTRIBUTION

10. In
AddiOon,
Some
Parents
Remain
SkepOcal
About
How
EducaOonal
Digital
Media
Really
Is…
While
they
believe
digital
media
can
offer
their
kids
educa9onal
benefits,
3/4
of
all
parents
are
skep9cal
about
products
educa9onal
claims
and
40%
don’t
think
it’s
possible
to
evaluate
their
educa9onal
effec9veness.
40%
Net Agree
%
Parents
Somewhat
Agree
%
Parents
Strongly
Agree
75%
Net Agree
Q.
The
following
statements
relate
to
your
feelings
about
your
child s
use
of
digital
media.
How
much
do
you
agree
or
disagree
with
each
of
these
statements?
[Net
Agree]
NOT
FOR
PUBLICATION
OR
DISTRIBUTION

11. And
Are
Looking
for
More
InformaOon
Resources
(2011)
Most
parents
want
guidance
and
detailed
informa9on
on
learning
poten9al
from
trusted
resources
and
may
let
their
children
engage
more
with
quality
digital
media
if
they
had
access
to
this
informa9on
Somewhat
Agree
Strongly
Agree
I
wish
there
were
more
resources
to
figure
out
which
digital
media
experiences
are
most
51%
31%
educa9onal
for
my
child
82%
Net Agree
I
prefer
to
get
as
much
detail
as
possible
when
something
claims
to
be
educa9onal
(e.g.,
researching
the
specific
types
of
things
my
child
48%
43%
91%
will
learn)
Net Agree
I
would
let
my
child
spend
more
9me
online
or
use
mobile
devices
if
I
knew
they
were
doing
46%
27%
something
they
could
learn
from
73%
Net Agree
0%
20%
40%
60%
80%
100%
Q.
The
following
statements
relate
to
your
feelings
about
your
child s
use
of
digital
media
and
how
they
are
currently
using
it.
To
what
degree
do
you
agree
or
disagree
with
each
of
these
statements?
[Net
Agree]
NOT
FOR
PUBLICATION
OR
DISTRIBUTION

12. Teachers
and
Parents
are
generally
on
the
same
page
 91%
of
teachers
agree
that
knowing
how
to
use
digital
media
is
as
important
as
tradi9onal
skills
(vs.
81%
of
parents)
 Teachers
are
more
op9mis9c
than
parents
about
the
poten9al
of
digital
media
to
foster
a
full
range
of
21st
century
skills,
including
communica9on,
ci9zenship,
and
self-­‐direc9on
 Teachers
see
learning
value
in
the
Internet,
mobile
apps
and
tablets
but
like
parents
are
more
skep9cal
about
the
learning
poten9al
of
videogames
and
social
networking
plaorms
 Like
parents,
they
are
enthusias9c
about
new
informa9on
and
resources
for
judging
learning
value
of
digital
media
NOT
FOR
PUBLICATION
OR
DISTRIBUTION

13. Conclusions
+
RecommendaOons
 We’ve
moved
the
needle,
but
there
is
s9ll
much
work
to
be
done
 Research
on
the
added
value
of
digital
media
to
teach
both
tradi9onal
and
21st
century
skills
needs
to
be
conducted
and
showcased
 New
evidenOary
standards
to
help
parents
and
teachers
make
sense
of
products
marketed
as
educa9onal”
need
to
be
created
 A
na9onal
public
awareness
effort
to
help
parents
understand
the
full
range
of
21st
century
skills
and
the
poten9al
of
digital
media
for
learning
 Industry
needs
to
create
and
ac9vely
promote
more
learning
products
for
digital
media
plaorms
–
that
help
kids
gain
important
21st
century
skills.
 Schools
should
integrate
digital
media
into
the
classroom
and
train
teachers
to
maximize
the
opportuni9es
for
learning.