Your SlideShare is downloading. ×
0
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Poynter Eyetracking study March 07
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Poynter Eyetracking study March 07

4,642

Published on

Poynter unveiled the initial findings of its most recent study of reader behavior at the ASNE convention in Washington, D.C., this morning.

Poynter unveiled the initial findings of its most recent study of reader behavior at the ASNE convention in Washington, D.C., this morning.

Published in: Education, Technology
0 Comments
20 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,642
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
20
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ' i01C)‘. ’E!13k] ' WTUDY FOR PWNT. :'| ‘uD OHLIWE N['u'S T 7‘ ' v‘ " " ‘ I TIT IT7 KYFTR ': 'r§07 ‘ 6 9TL 0‘. FOR PRWNT / «F-D CNLINE T. ’ .3 C} -< 3 3 § .5 K) Poynter 9 E eTrack07 351 A study of mint and online news reading 3 2 : E 5 E 51 3 Poynter.
  • 2. .. Stilctcrglrgtfg flfimcs O I | --—' . hulnm ‘; - - Tunw M , _ I1C—& oipipu iulllllluli; 7"" V Bomb hitshu. post DAILY mnmms "'""""" NEWS ZSMILIJBNHEASIINS mum W| l‘! |[S1lllIlBHlWl" MW mnsuumumnuut I! “ munmnnmmnamu
  • 3. Our readers:
  • 4. 100 subjects at each location years of age Men years of age Women The average age was 39 years
  • 5. 100 subjects at each location GENERALLY READS PRINT OR om mous OF mmm Some college 87% 1 - 3 times a week 4 or more times a week
  • 6. THU’
  • 7. Poynter EyeTrack07 <@ Major findings
  • 8. How much was read?
  • 9. 1. In all formats — people chose what they wanted to read and they read a lot. Even more than we thought they would. s. »»—*"* “A ~; +._R9clgrMoui1tainNey§ §'ta: ‘l'r. ‘I’§__, -I‘ Bomb hits U. l! . post . ,—‘—-”" , g Ilsradlejrcthrir--. .l: .r. r.rI. z.J-: nl. -lm‘n. r. u. . 'll&—'I'IP'n . -3 ‘((7, 7 ‘ 0,V"h0 5 ’ | Signs ofa crackdmm on handling . 1) Pan arm; VF! ‘ LC. ..‘ F30fl¢l_flCIlKII| I|f| ||r » F‘ ‘ ‘ v 1r I ‘_ - - . '¢_ . . ~- ‘ vs I2MI~n- ’: 1 " . ..-. .- V’ V ’ "‘" . _ _, mrawmuh . -1-" A -no-nun-mg In-sou; -I-u In human. ‘ nu--5.: -,». u I.
  • 10. Most surprising: A much larger percentage of story text was read online than in print. ii‘ " F»: -5v~I<m'-ulot uIL “ 4 C o z. lZ‘E rm ‘L7’ stnrfribunmcom V um; I‘-'-UL -v11~. -~-. ‘ ' Mann: 4 v. ;. |n Q law A : r. : “kt Irnr tr-. u ‘ Flood wamlng for New Ulm llnl HI -'. r v M . l ‘l l ~ . ' '- -: .r‘. " j . r. r for 1): main . cr. ~.r. :1 , Ir. v.: mrn . in W, W, I. -.— . ... ..~l-. .-rm. ) . .. >- m. - ' " ‘ ll’ n; udl n'| Hm ‘I , _, .. lL( lib; lL Au A-4.. _:. _j ILll'lLl| (l‘: UTI1I| ’r v. . . . i five ‘~. -1 Th: nwrun ' M w- -''-*'-7 - 15:. -l anjun at 14 . rm. uum ".1 r. ,— -~ In . |”_”M D rn, ~cm-, ..r. .- . »~1.r. r‘ : _ ' A 7 H I _ . n_. u.. vs, um 51 l'V’. l‘L'TEll' “ ‘“' " ‘ " ”"“' """' You've heard or Hamil. ' SI Ill . ‘: ~ L"" lu. .~». ' r. . , ,'7‘lir‘- tlr~n. ' Cm mun» hm r 1 ml; vull hr -. 'x ; « mm. L, .rl. I Hmun (5. <rl‘ly D. Now try us for FREE l@ e: :_', ‘. rw. r.. ‘ -r. .- rum 1.». .- . _ ~. r.mr-.1.. .“ s. -ml J l’~, <‘, "f~ ‘we lI. x1.In lit jun ‘nu emu-. er Ht: mi mu r‘r~1|: ,snrhrn[-rm §~: tl. r.g bcrsr. ‘ h: sud. L's. -1:4’. I and . Uutlnr. v.: ;mu. .£x; V.umu rncuxgn‘:
  • 11. On average, online readers read 77 percent of what they chose to read. Tabloid 57 percent Broadsheet 62 percent 77 percent
  • 12. Nearly two-thirds of online readers, once they chose a particular item to read, read ALL of the text. ' ‘ l »: -5 v. I<m'-u lot uI L “ C O z. lZ‘E~ lwl stnrfribunmcom V um; I‘-'-UL -v11~. -~-. ‘ Mann: 4 v. ;. v ‘n '1 some» A ll-. u Flood wamlng for New Ulm llnl . l. -'. V v M . l ‘l l ~ . ' '- -: .r. v r. r for J): sgmrn . cr. ~.r. :1 . Ir. v.: mrn . in ma . .~ , r h-. - mu (1-vrlmv: -J .1.»-my " ll’ n; udl n'| on-A , , , .. , . lL( Lt»; IL Au Q-«. .,J. ._] -ch rmrmr ZUIILI I’: v. . . . fivz “- -1 Th: nwrun l5|. ' and up at 14 LI .1 m u «l l. r“ lrI: d'4l’, .s fr. ‘ z~l: r. r‘ : .n_- rm VA. um Sr hm: L-triu- n (‘inn uur » M W. w. »-. ~, . - in Kn 1. rt. vrn: ~m. I.. - ' SI Ill . ‘: ~ L"" ln. .~s. ' r. . rwn. ..‘ -r. .- rum 1.». .- . _ ~. r.mr-.1.. .“ s. -ml r. . , .'7‘lir‘- ; lr~n. ' Cm mun» hm r 1 ml; vull hr -. 'x ; « ». n.. ,, .rl. I Hmun (5. <rl‘ly D. ‘we lI. x1.In lit , L"l ‘nu emu-. or ‘no: mi mu r‘r~1|: ,snrhrn[-rm §~: tl. r.g bcrsr. ‘ h: s. u.: . L's. -1:4’. I and . Uutlnr. v.: ;mu. .£x; V.umu rncuxgn‘: ; m_m. l 9 You've heard of Hamil. Now try us for FREE l@ e: :_', J l’~, <‘, "f~
  • 13. Major finding: How much was read Online readers read an average of 77% of what they chose to read. ""' “~ lbréfinb ‘kpjdtb Flooduarllngtorflowulm . _,, __, __ _ '| '|IcCm1 River in New Ulm. Minn. isgvcrflun-iq its :7 ""‘ : ':. "': “""’ hunks. pliuglh: Nat: ionnlWoilherSen1': :toiuI| :a Tu» , *“_‘. —- flood fnrthesatlzhczulxnl Minfintl city. CJ . '.; °,, _‘'' W Ont: aavnun : .1:‘-"0 usruuauuuuw-13.2007 us7AM wlolvrovix iupnvmyou your-an no he livulfiat &, ,____. .. ... ... ... . . .,. ... :‘ Uln. Uvfllhvrhsi -_, ... ... ... , -Mr-nun an-rrumunru I-an II: Nu'I: nu| _. ,_, ___ -u--in-an um-I VI Iahenlhul t unnmnunon ‘_ 1&1; mill ‘ ""' ""1 '9"""""' ‘)3:--nu: .I- : ""I M. ‘ a. ”"'"" Bil” '38 .54‘; "II. P Md“ “"0" _ mu 1 um an- n. ‘ 1*“. '. $_~d“_"". ' 1 , 1, HS mmn vu lrnm 3" ‘V93 nun-I-hvxmuvufi than lllhuh vqu Jhlivuvn Dldnwutlutunuy adiuu unmidvnnlb ‘°"""" fut: l0un. .s-'lM- % k: ::n“ nutnn-nu-an-n “ ‘ Vurvoloulolllnlll. .. A Couowouthflewuhtocuueoffloodh. lullllkl Illbcnnoaodlnrlutybacacocnvalcvdh NOIHIVIINOFRII sndnnlldllovncountybwwslruttlluonsurll 0 Click here 'vtcnnuI¢j-apnnimnlu-Iuialtanuimoomugnu fiIl| hQr. 'heII| ¢. D: rhl§: nnlnupnutn&Iondqt: xu. hfihr- upiI. Indho-idfuuuculpufirinsuyrinundhllnouunl [| —. limluuuflnunlzirhyn mnmtlhl ' Novaoproollloiiliuvuoouirxlngyabulknaingooold ‘an u-nun: -hulmulndu-tarot-. Prh-1|. ‘-—'t 1'3“ (Q) UIVIIVII
  • 14. Jumps really were read. 143 "W I ‘u 2. . -. .1 my '-Tr Storms ~. . Red Tide -. .. = Ff“ i I nl v H ll: l l. l l . . l . . r . . u . . . l. l r. ‘ HA I‘ . 4 . . y. ,M. . In < > A 1 j'l I EVA VIIPKRAHIIKI ’llv v ,4‘. , , l H. u . l r ul 'i A r l . A ‘ l '- tw h— l L 1: l . .. W , . ‘. . , . . . . — ll ~ l v. . . . —. .». ~.. . l . . IVINVKLI. hrlh tall! ll 5 ‘ ll v- r l l‘ vi: a ll It ' r Ill l r l i r ‘ A ‘ ‘ll -4 - . > - r 4 » ll - . v > . v . l u xx l. u r ‘ l a . I v» . ... l . ll - - ll. ll w . . . r v _ w > 4 l r n v ‘ / ‘kl ‘ LOW IWISSUII IYQVEII . , . . . . ,, . . .. . . r . . v . . r l ’ , - ll . , . » -.1 ’ r M - . .. . .. . . . . . . l l. L
  • 15. Tabloid readers, on average, read a higher percentage of jumped story text than broadsheet readers. Scruggs: TV, movies u but»: uousons IITTISVUIIIIIIBTIII Broadsheet 59% Tabloid 68%
  • 16. What influences reading?
  • 17. 4'2’; -49:-* Reading style
  • 18. age? ?? 4'2’; -49:-* __ ' _ "C fir? ! . o « - »' . ' up" Methoclical Scanning
  • 19. Methodical readers tend to: Read from top to fi ‘“*“"'f* , V/7 ; '~, ‘‘, ll. f,‘T_~ . - ‘ ~ . bottom, without , ‘ _ gj” much scanning Read in a full, two-page view in print Re-read some material Use dropdown menus and navigation bars _ to locate stories ’* , .~
  • 20. Scanning readers tend to: Scan pages, headlines and other display elements without much text reading Read part of a story, jump to photographs or other elements without going back to the same place in the text Look at story lists, click on a story, then read it lvn . -u-_-gee-us. -,7‘ vT ‘ v ' u f . , V Y - , 7 . , 1., M ~. _" ' 1’. _AK w 1 . , _ N _ _ ? f'« “:1 "R " . ’ . ‘_r: _ r_ ‘V ' l ( , vr. :9 ’ a ' "1 ‘T if { “V e‘ L C 1‘.
  • 21. 2. About 75 percent of print readers tended to be methodical in their reading.
  • 22. 2. About 75 percent of print readers tended to be methodical in their reading. About half of the online readers were scanners, while the other half were methodical in their behavior.
  • 23. Online, there was very little difference in the amount of text read between methodical readers and scanners. METHODICAL SCANNER Online (77%) 78% 77% Broadsheet (62%) 65% 57% Tabloid (57%) 66% 45%
  • 24. Online, there was very little difference in the amount of text read between methodical readers and scanners. METHODICAL SCANNER Online (77%) 78% 77% Broadsheet (62%) 65% 57% Tabloid (57%) 66% 45%
  • 25. Online, there was very little difference in the amount of text read between methodical readers and scanners. METHODICAL SCANNER Online (77%) 78% 77% Broadsheet (62%) 65% -> 57% Tabloid (57%) 66% 45% In print, methodical readers read a higher percentage of text than scanners.
  • 26. Online, there was very little difference in the amount of text read between methodical readers and scanners. METHODICAL SCANNER Online (77%) 78% 77% Broadsheet (62%) 65% 57% Tabloid (57%) 66% —> 45% In print, methodical readers read a higher percentage of text than scanners.
  • 27. Online, there was very little difference in the amount of text read between methodical readers and scanners. METHODICAL SCANNER Online (77%) 75$), 77% Broadsheet (62%) Tabloid (57%) In print, methodical readers read a higher percentage of text than scanners. And this was comparable in broadsheet and tabloid.
  • 28. Online, there was very little difference in the amount of text read between methodical readers and scanners. METHODICAL SCANNER Online (77%) 78% 77% Broadsheet (62%) 65% E) Tabloid 757%) 66% 45%’? .__/ _ Tabloid scanners read a considerably smaller percentage of text.
  • 29. Alternative story forms
  • 30. 3. In our prototype test, we found that things like a Q&A, a timeline, a fact box or a short list helped readers understand and remember what they'd read. A IEADLV IINASIIII FINN TIIE SKIES? an-Aline um-. :ou. n>u) uuannuerrru. ~: no-In Narrative + graphic No traditional narrative
  • 31. Subjects read one of six different versions of a story. Each version included identical information — fact for fact, but the design and story structure differed. u w d’ lnnmnifitvnsrou _g,9£g9IrJrv. as_I9.r: ?_ , mom nr: sI(1£s? Narrative Narrative + graphic No traditional narrative
  • 32. Story forms, like a Q&A, a timeline, a fact box or a list - drew a higher amount of visual attention, compared to regular text in print. . _ § u / .’> ‘. ‘ ‘ »- grwr u I‘ - rm -. -:r~ : .--vr . .« I n_owrr»~r r-fthr Rrm*~, - N. :t rm. «rpn; .~-. in H2yfi- l_Mmn It hr-: hrrhr: rpd(rI< rt 1rd W'1prl'1r‘I'T§ Al, n'. '(‘Y"Hr' rv. rrI. rP: le- mthr-I. rrr , H| r'i«Tl Mirna ‘You're buying your history’ with hubcap clocks Altheflate F: i.r, wh: Isd: thmmrn, I*a: ymjjj: rf‘: frrrtI)r-:7 one burger. lenther vert, gang: hr. ~t: .rnr1:. grzrrmlp r-, bayfr*rr~nd'. door or seednvm dealer apufl rrrrlotl‘. -'1 rm-rr ll'i‘e‘|1il»’I“. tromthetestl Sometimes rt‘: Thatswtr-, ‘ldn1ua. ',~_oxx1 atcran not the produd - it‘: the salts )¢iL) Om: -v/ onr. u'. V-11116-6 3 dual pitch. We're asking vendors to with th-:1"ubcap(. !t. l)e(. u that give us their best pitch. me had her hr: t tr rck 34:4! cxpc-n run‘ in. iyoul(rowwi. Irlrrru. r1" Whatever possessed you 7 ‘ll mu. ’ftrvrE: v~r'1'~C1'Y""i‘ing rl '71!‘ In do ‘ , Ir. -njtcr-. r*llhrr'2<7rp'. 1t. r 1983 ; v. rp rm-:1 In Wr: .Lun— ». ‘.n ‘I lr)<ri(r‘ri luck‘ and -. :rwtlr. - tats of 3 clock. Thrce years later. P! odI1d: H'. rh"r>rrlr1r| rs 1'1 . "»(2 rlzllr-rrnl -‘ Vendarrk ; vn: .r' . _H. rylrrld, .Mrrrrr Pitdurran: D In '. ‘.r. -.: n wrrer. h>fIT9r1C mm In lgzn . ~t: rrt . mil (L -I ¢‘, I.1lI! u Th£Pi! t.h_-'"r‘rr|1'rr*l1.1yrnl‘_I'II: 7 ": ::'| $l rm M: rr"lr'-. n Fa. i.rg| 'm1ndxIo:2tion: Tt'r. ' ). :!. I.'| LI1'. .Hlli The de. .r. I:Evv. 'rv luL(.1;r ‘nary — 3': H hutlrry '--r your in‘ I (arr ‘Jul TIC. " 'vy ’~. rr Inr-. lr Ifllih -191:2-5ulr: ~‘ :1-rrr¢': rrrr: v,>-, -I '. :rr. -.-I ' '<-ll I ‘kt "‘“T" / ‘xiii I" r u t FAIR I-‘AC1’ Tho: 32D—ucrr: Rarrrwy County Poor Farm became the State I-‘.1J. r~ glc-un(ls1n1885. S‘I’AITlilBUNF. .COH Postcards: Send 2 tzrrr themed greeting to your frzcrrds and family. (30 to wv. w.st4tr; bune. corn. / starrfau ‘ A1’ THE STAR TRIBUNE BOOTH Don’! m‘~ -: T:s.1r section toad r-<tr'. c1 Lrr Dean as she coclu up appetrzrnjztood t1psa'(t. heSta. rTnt)une booth today from 11 am to no: >n. Al'. ~o appv. -.: m.ng: 4t P. rrr‘<<1lr; mru¢tJo43 Krmh rll [norm tn] pm I . u‘. drr. ||lur: :|l Willi‘! Icri
  • 33. WCDW-‘ID SENNOT1 0 rsevviol1lisuv1r1mne. r:nm Dun Wilsortowner of the Rusty Nut Enterprises in Hayfield. says heselhtushubcapdot'ks“attan'saridsvrapmeetsaIlorrer”l-ljs cloths are available In the fair’: grandstand building. ‘You're buying . .. your history’ with hubcap clocks Al&lHltlPuix, &IltI euhn. p.ldh. vnt, pn. e dnoronoel-eariideulnuyerl hulitlerenliullnineufs nnthepeohet-hithenlee ph¢. &‘neufiIn¢IeIdcno gbeuothdlbotplldi. Faded: Hubcap rlocIs, m 750 different styles. Vtnilllrz Rusty Nut Enter- prises, H.'iyfield, Minn Hlthnnnr Dan Wilson, 58. owner. retired commercial prop erty manager and fomrer owner of gift stores and restaurants. ‘Rafi "You're buying nu’ ray — your hiflory llbu remerrr bet your tint car, that '56 Chevy or your husband‘: '49 Desoto? You remember tho-. rel'ir-it rides. t. tunmrr'Lbuy‘irigy‘RIfortbcir Iuidzaridsgranrfinsboyfrierids andothermenlnthelilhns ’nrat‘swhyIdnrealgoodna: ft salesonewurnanwarrmdridod widithetuibcapdtheartlin slrrehndherfir-stbad rieltoqren enrrirtifyouhvwvnintlnieun“ IlnolvIrrpoue$dpI. .J ‘It must havebeensonrething the lard wantedmetodif Whik struggling tosellhubaps at a 1939 swap meet in Wiscon- sin, “l looked back and saw the face OfadD(k. TT| I2€yEi. |S| EK¢l, lwasrnbusiriesmandncrwlsell ztfairsandswziprneetsallover — Florida to Minnesota. " IuhpuInlIluuIiI| :'nrr grandstand. ‘rledeulxiverv hubaru On average, we saw 15 percent more attention to what we call alternative story forms than to regular text in print. FAR l’Al'. 'I' The 32tHir: re Ramsey CountyPoorl-‘arm becarnetheStItePair- grounds in 1885. I'| ’AI‘I’I| II1Il. C0l mi Senrlahtr theniedueettrqteyoiir irrenilsurdhrrury. Ooto vvnu. I&Isruiemn/ - AI’ ‘I'll IYII TIIIUII IOOTI DoIr'tlIiII‘hste~: timr loodedltotleebeerrashe ooeksirpappeuzirjlood tlpsrittbeiarrrlsrirre
  • 34. On average, we saw 15 percent more attention to what we call alternative story forms than to regular text in print. This number rose to 30 percent in broadsheet format. »1»HL '. V. ‘ l‘ -yw ---rm . .¢, m,r. ‘rm ’ 2n 1A': l<nn. o'wrwr r-fthr P. 'IlT"'N:1l'rltrrpr1;n’-‘IDHiyfi-| l1_M)l1n wry‘: hr- lI<)(lu. .r. HI’. huhrnprl: ‘rI< tar: 1rd W'1p! T1r‘I't§ : r|, o'er? ‘ Hlx‘ . n.~. .n. .r: :-- mrhrv. .u: .,; .m. -14 ‘ mng ‘You're buying your history’ with hubcap clocks Al the State Fairmvhsnt set: one burger, leather vert, garage door or ieedmm dealer apurl from the rest? sometimes it‘: not the produd — it‘: the sales pitch. We're asking vendors to give us their best pitch. Produd: Huh" up riflfka 1'1 Uxttrlzllrrrnl "fr". Vtrulankn Nut fnfvr pn: r' . _H. r‘v1rrld‘. ’-'. mrv Pildln-Ian: 3 ill '. ~.. ,- -_-n wner WTIWI1 c nmnérr rl I-rt’-p— and mrm~: : c-x-mar lgzrt , ~tJ , mrl r-, -l r‘, l.1ll! ' Thepilch. -“‘r‘uu'n~ luv1n, ;Im-. ‘wry — ', ':: i! il. ‘1«l. 'y V: 'v'lyD| H1Il'iL'. H ‘Jul Hht. " wry 1 -, ~,; -.rr1xu-.11 xrnlx WI Alt'! I|"lIl, >t‘l int-, ’ nu-rrl 1}. m mrn‘ lv. :y-. filj pj1f". fnrthr: r ht. -.L«. .na ndp . -, bcyfnr-ndu mri otlwr H n "'94! l m-. 'Th. xtswt1', ‘ldn re. ..‘ good atcran )¢iL) OItL'V/ L3l1|.1J'. ‘Ih'.1I’. é'C 3 (incl W111! th-: 1'-ubcap cf the on that be had hur in: t b rck scit cxpc-n r-ncv xn. (you kxxm-wl' .4! 1 me-. u1" Whats-vvv possessed you 7 ‘ll mu . ' luwrEm-r1nnvr~r-'ring --ril hu': <np'. wet in W1-. Lun— -an ‘ l lwulwd Ir 1-15‘ and -. :rwth. - use of 3 clock. ihrte ya-us later, lw. r-. :Ib, l- . .1tt. nr-. .nnd p n'l‘l"1'w. t:i: ’V1" — Land rtn M: n"rr~-. n’, z' Pairgrmmdx Ioafion: T§'<‘ l. ;r. :.'nIn‘. .ur; i The tlk-. .t. I:Evv. 'rvi1L.1;v FAIR FACT The 32D—uL'n: RdIll. '>t‘y County Poor Farm became the State F-111' grounds 1n 1885, S'I’A| lTlllBUNE. COH Postnrds: Send : tzur themed greeting to ycur fnerrds and lurmly. Go to wv. w.st. rtr. bune. com. / «anvfalr ‘ AT THE STAR TRIBUNE BOOTH Don't mi- -: T:s1r srction Food r~dl. C1 Lrr De-; m as shr- coclu up appetrzrzzgluod ups at the Star THDHIIE booth today from 11 am to noon. Also appr: m.ng- fit P. nr‘c<1l; mru¢tJon3 Krmh rll [noon to] pm J . u‘. de-drlurzul writ: -3 Icn
  • 35. How are these numbers figured?
  • 36. When we say that an element drew more attention we mean it attracted more “eye stops” than we might have expected. TOTAL #OF % AVAILABLE EYESTOPS SEEN Large photos 20 10 50% Small photos 100 20 20%
  • 37. Here's an example: TOTAL #OF % AVAILABLE EYESTOPS SEEN Large photos 20 10 50% Small photos 100 20 20%
  • 38. Here's an example: TOTAL #OF % AVAILABLE EYESTOPS SEEN Large photos 20 10 50% Small photos 100 20 20%
  • 39. Here's an example: TOTAL #OF % AVAILABLE EYESTOPS SEEN Large photos 20 10 50% Small photos 100 20 20%
  • 40. What's looked at first?
  • 41. 4. In print, readers looked at large headlines and photos first — and these got dramatically more attention than smaller headlines and photos. R0 cky ll/ J.0u11tain News source M e in < ) Car'I_onC'rtyinnmle'szI, irnwl .1: I mlrwu ; IIII . ._<. ... y.. .. ‘—'l"! ‘~, 'l. lv'l. I~nlI--nv Iulmlu ‘lwlnv , l', ‘1‘v‘l. l-IA ____ ’. .» EYE-I. '1 : f I I ‘ Nut 0:! Irlahn bthlml rt: IIILM Innliccl gluon yr. u'll Ivn nu i g G I W, .. .. . ._. ~ ’ ’ ' . -—-u . .. S. ‘ r -O ‘T ‘ / I ’ 3 ' V _/ I ‘ Z I I Cdsesnoionuvrcold. lhanltstokelentleas ex-F8l. t;-:1-nl. z:<A 1 L . I. ‘ ‘ 3 v: '.xl—. m1:w-ml _ _ _ oners-toneusout ‘ 7' L; nrl><ta-<‘x we 5. I ‘ I '-<-'-v- ~-v-v- « V’ , LA-, l. ..m. ... .. . ... II I I . .l». u..4.. . l| - : ., I I "
  • 42. But online, readers go for navigation bars, teasers and other things that we consider to be directional devices. ». ... .. -pm. xsr h}tnuplndQn nun . .--nu. ..» Mu-. .. . ... ,,. . pm. -.. . . ..-. ..“ «runs»! Ikuu pan. -«ea ounnus fifipnjphj mun. .. -—. .I gun I. ... ... .. .-. 77 r. »-. . m - a. nu. s o-I Qur wan: .. . and man In hlucokcnr O1 OQIIMPIVG mm. .. r. . In x . ... ;. .. . .u. .. .-. ..- . .4.. ... ‘lob-AB- . n-c. o.. -I. r. ..-. .~ vanoronnnnunnunooun an-~ lnsuranu nvlnfi Ihrlnlr :1’ uncann- unlybvltlflrunpu . .«. «¢. ~.«nu. -nu a«—~v¢ - an-an-II. -new-4 -Juan-pow-an-al. --—~u 'CauvuI<IluiuI-uibvofiithcl -anus 1-IQIIQID -warn-nun w. < up-u. ¢m. ... noun: . . ..-n . .. ., -. .. . . ... .. u . ... ‘ v-uvr1 -no «nan I In-nu. -Innnnunu ouuan-9-In-an-any-an-anaa -V--use-ea. -I-1|-cu. --vv -hooum-ulnpu-vv-I-sound-v -~. ¢.n-nanauen--«nua-u for one low price! u a. I'Dnl mu. on . uv aa 1.. .- -. -.. ..- 19-. -.n Sta| ‘lrIbune. oom «. ... ..-n. o.. ;m~ ‘luau mm. .. 3' ' nag‘ H"'. ‘;‘"-~v-- fifi —— mu nuunrau Qt—¢""“"" lg. ‘ no was 1 Al'&"| I‘Tlflfl*. IO " """ IIGII I l . u. . u. .. LAAV ta. ..‘-.4.-. .-. ,.. .., u. . ..¢. «o. .a-an --- Q |80lvr1lhA«-ovoulv~»‘am-hA( _ r. -.-“. ... i pa. -~—*nr~u». rw. ~um-um . _ LI’ ‘_ ~_____ """°" "' Omfirog ” ""’ . ... _._. .. . ’.. ... ... g ~. ... ... ... r.. . , . rm-. I-.4. E want. an Inna: - . on our name on. ‘ wmu Is mum Ir O1’-or-I Iumninn M
  • 43. III R - . . . .1 I II II. I: ,lr : II II .2.‘
  • 44. 5. Color photos draw more attention in broadsheet. Black and white photos receive 20 percent less attention than you might expect, based on what is available to be seen. . .. -mcru-uavnunuraaun: .. .: . .. FLoR1D1"AN"” . I’ I " faces *5“ . 'J"f_ An er . .. . : L'; 'i_ mana ement . I I . I : . .. , ' 1 . "1, ‘ onnmrmr. _ l. ,) ' 7-, . - . '“h"'"““ ‘I E-“ - '-'-- 4 S . r - T ‘ I-. ... ,=. - '"‘* . : * IlIIIIllIllIl. I _‘_____ 4-I ‘L. » _ . . ‘. *_”‘_": ‘*"**‘{»*"? "fv*: "-= °'? -"iv-= .°‘. *' ‘_ ‘ Stztlnbum: N . I ii/ T7. - 1 ~~5I-z": .a_"": :"‘: " I - '"*-* I“ 3 V, _ l; 5 £2? - “ I Thrxuwridnu-Jcralykonfl-‘arm’ "T" T
  • 45. In print, live, documentary news photos got more attention than staged photos. Studio or staged photos received much less attention than we might expect. §. R9CkYMQlT11tain News UAL back in black I Al& Inuit 11 In Iilaflr quann in ()_l. .‘(ll‘. ~L hr-ruling rvb. -und in mi hiriknrptq ll Lebanon tdnriurwnum . nx| l-~/ tn huh-t«Il'_w'uhnA I I| n¢1dm: .im~l' mt nlluruixuu . -mrln; ml on . . r . - I . I . . - . . . . . . V- . ... _,. .. Iiyrouu-c--no D-fin-nflé I-ehcohhilt Dhfinhfink-I ‘ -Qsfid; taunt-dlafld —-(‘ad-1-odccun '1-unnnntdnnn sir-Inn-n»| lwv<vInI~ nu nx-. .mu-. ... ..I. r.u as IACLPAD-iI~llIV| ‘j I in I-a. u.. .nu. un. an PLAN-IT 9/29 - IO/5 EMUSSIINDAY NEXT WEEK Izq—nu
  • 46. Mug shots got relatively little attention. BUSINESS 1&1’; rzrgi. Citizens gobble§_up market _ COT GOT EVEN L _; ~_’(§_»_ I _ r JV, Biilaifig 4 _, ’<’ ' V " ‘ su rt 1‘ L‘ lfitzgfife . v F‘ “xi ‘ _ V - J v‘ —' ’ 4 . ,-_‘-»_—’-4;}; ' ‘ N: :, '., '«‘. ;‘. 'l:
  • 47. 3 10<Z)’a13A3 ’ ETUDY FOR PRINT/ ND ONLINE NBVS / T? i ’ »"<7‘~. ' " 7-: 1'1 ’TlT‘, |TF EYETR-'«Cl'{OT ‘ i STL DY FOR PRINT AND C-HUME TC There’s much more to come! More results from EyeTrack07. EyeTrack07 conference, April 10-12 at Poynter. The full report will be released in June of this year. Go to eyetrack. poynter. org for more information. HA3 3J. flll. l.Shl 2l1LNAOd EH1 / SMBN ElNIWlO(]M/ llvlud UO: l AC 118 ,
  • 48. iO‘i3‘d13 K3 ’ STUDY FOR PRINT AND ONLINE NE“/ S / Tl ‘ ' »"<Ty K" W‘ H‘ 7TlT‘, |TF EYETRr'«Cl'lO7 r— —4 ‘ STL DY FOR PRINT NND OHUNE TC Future studies: We’re interested in working with you! We have the equipment, the expertise and lots of ideas. Further analysis of the rich data set we've gathered. News broadcast design: crawls, graphics, editing speed News delivery on high definition, large and small screens, telephones Innovation in interactivity, search options LEAH 3J. l‘LllJ. SM i: l1l. NAOd EH1 / SMBN 3NI7lO(]lV mind 80: AC 118

×