The Participatory Web Web 2.0 in the Enterprise

Agenda Lessons from the Web Lessons from behind the firewall New products: Ensemble, Pages, Pathways

Lessons from the Web

Lessons from behind the firewall

New products: Ensemble, Pages, Pathways

Lesson 1: Digg - Participation changes the game Top headlines, chosen by a handful of editors Rank: 116 Top headlines, chosen by the masses Rank: 80

Top headlines, chosen by a handful of editors

Rank: 116

Top headlines, chosen by the masses

Rank: 80

Lesson 2: del.icio.us - Implicit connections are powerful Matias Noam Glenn Phil Chris Peter Adrian

Lesson 3: Redfin – Simplicity from complexity structured-data and data-driven MLS housing data Property tax and historical transaction data Hosted service with rich API Developer-mashable Data-driven

structured-data and data-driven

MLS housing data

Property tax and historical transaction data

Hosted service with rich API

Developer-mashable

Data-driven

Lesson 4: Wikipedia – We is greater than me 100,000+ active editors 10x # of articles to leading traditional online encyclopedias Arguably better quality and accuracy

100,000+ active editors

10x # of articles to leading traditional online encyclopedias

Arguably better quality and accuracy

Agenda Lessons from the Web Lessons from behind the firewall New products: Ensemble, Pages, Pathways

Lessons from the Web

Lessons from behind the firewall

New products: Ensemble, Pages, Pathways

Hard-fought lessons in… 1999 Taxonomies and Search 2001 Distributed Admin and Scalability 2004 Analytics and Search-driven apps Search and Discovery 2002 Gateway and proxying 2003 Declarative XML UI transformation Distributed computing and mashups 2000 HTTP/REST-based assembly 1999 Data integration, Web form building 2000 Group productivity tools, collaboration 2001 Simple, dynamic Web UIs (AJAX) Enterprise productivity tools

Hard-fought lessons in… 1999 Taxonomies and Search 2001 Distributed Admin and Scalability 2004 Analytics and Search-driven apps Search and Discovery 2002 Gateway and proxying 2003 Declarative XML UI transformation Distributed computing and mashups 2000 HTTP/REST-based assembly 1999 Data integration, Web form building 2000 Group productivity tools, collaboration 2001 Simple, dynamic Web UIs (AJAX) Enterprise productivity tools Ensemble Pages Pathways

Ensemble Enterprise-grade, server-side Greasemonkey For developers XML tag transformation and widget injection For IT Basic deployment services for all Web apps Perimeter security, provisioning usage analytics

Enterprise-grade, server-side Greasemonkey

For developers

XML tag transformation and widget injection

For IT

Basic deployment services for all Web apps

Perimeter security, provisioning usage analytics

Pages Application wiki with data connectivity End-user participants build data-driven Web applications Blogs Wikis Situational apps Pull data from RSS, Web services, etc., generate rich UI and interactivity Building is collaborative – multiple-builders, versioning

Application wiki with data connectivity

End-user participants build data-driven Web applications

Blogs

Wikis

Situational apps

Pull data from RSS, Web services, etc., generate rich UI and interactivity

Building is collaborative – multiple-builders, versioning

Pathways Social information and expertise discovery del.icio.us Linkedin PageRank End-users “tag” enterprise content and people Select different group or user views ActivityRank: relevance based on usage and value

Social information and expertise discovery

del.icio.us

Linkedin

PageRank

End-users “tag” enterprise content and people

Select different group or user views

ActivityRank: relevance based on usage and value

ActivityRank explained page doc email tag tag 4 5 1 3 3 1 4 5 1 1 2 1

ActivityRank explained page doc email tag tag 4 5 1 3 3 1 4 5 1 1 2 1 11.7 10.7 28.7 12.6 3.4 11.7 3.9 26.3