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Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
Collective Intelligence Indeterminacy and the Illusion of Control
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Collective Intelligence Indeterminacy and the Illusion of Control

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Charles Armstrong & Mike Stenhouse, Trampoline Systems

Charles Armstrong & Mike Stenhouse, Trampoline Systems

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  • 1. Charles Armstrong Collective Intelligence, indeterminacy and the Illusion of Control www. tram polinesyslemscorn
  • 2. Charles Armstrong Mike Stenhouse Founder, CEO Head of User Experience, Trampoline Systems Trampoline Systems
  • 3. Enterprise software that harnesses social behaviour Gmnt Thornton 8 r‘. ;: %.
  • 4. Collective intelligence systems present unique difficulties for usability and adoption. What approaches will work?
  • 5. 1 / Ethnographic Perspective Charles Armstrong CEO, Trampoline Systems
  • 6. First generation (1960-2000) - Foundation technologies: microprocessors, underlying network protocols, core infrastructure software, personal productivity software. Productivity gains achieved by training humans to fit into mechanical processes. Social behaviour marginalised (eg water cooler networking).
  • 7. Second generation (2000 onward) - Realigning foundation technologies to mesh with evolved social behaviour. - Productivity gains achieved by leveraging collective intelligence. - “Social software”, “Web 2.0” and “Enterprise 2.0” are pointers to this generational shift.
  • 8. Tim O’Reil| y uses the term “Bionic Software” to indicate how these systems augment human intelligence.
  • 9. But “Sociomimetic” is more accurate. We’re augmenting collective intelligence not individual.
  • 10. Craig McMi| _lan o iomimeticsystems. are complex! Charles Armstrong ‘. :r1lJv: r‘»~, cl l -* ' Large, widespread network ofusers. 5”‘ "‘ V __-‘Multiple ‘sourcesfof content and data. 1- Com’pl_ex; a‘lgorithms. . 2 SystemFfeedback - changing factor_X affects factor Y which chan‘ges_factor‘X4. -‘ Non-deterministic - ‘adjusting a parameter might ‘ ' have a difierenteffect from oneday to another. Warren Langley
  • 11. The challenge How to make Sociomimetic systems easy for users to understand, adopt and manage.
  • 12. Usability focuses on the interaction between an individual and a machine.
  • 13. But with a Sociomimetic technology the user is interacting with a complex human system.
  • 14. We need to think of the software as a window onto the human collective.
  • 15. How do we design an interface for something so complex?
  • 16. Let’s go back to the basics of how we use tools.
  • 17. Humans are not the only tool users.
  • 18. .. .though animal examples can be baffling
  • 19. But hominids are the virtuosi.
  • 20. Hand axe 350,000 BC
  • 21. Bronze shears 1000 BC
  • 22. We can intuit what these tools do. We could pick them up and use them without needing any training.
  • 23. What makes a tool easy to adopt? -I We understand how it works and how to operate it.
  • 24. What makes a tool easy to adopt? - Grokability.
  • 25. What makes a tool easy to adopt? F Grokability. -I We can predict what effect it will have.
  • 26. What makes a tool easy to adopt? - Grokability. - Predictability.
  • 27. What makes a tool easy to adopt? - Grokability. - Predictability. - We can imagine a situation where it would be useful.
  • 28. What makes a tool easy to adopt? - Grokability. - Predictability. - Relevance.
  • 29. If we want any tool to be easy to adopt and use, it must satisfy these three requirements.
  • 30. Let’s rate two complex tools against these requirements, from the perspective of the times they were introduced.
  • 31. Star Tourer automobile 1910 AD
  • 32. Star Tourer automobile 1910 AD
  • 33. Automobile: Grokability Looks like a carriage but no obvious way to attach a horse. Multiple floor pedals, dials, a strange circular appendage, several switches. FAIL Consequences: - Users require intensive training.
  • 34. Automobile: Predictability - Once the controls have been learned, the same input generally has the same effect. PASS
  • 35. Automobile: Relevance - It carries people and luggage long distances at high speed with no effort. PASS
  • 36. Automobile: scorecard Grokability FAIL Predictability PASS Relevance PASS
  • 37. Xerox 801 0 “Star” 1981 AD
  • 38. PC: Grokability - A television, half a typewriter, a box with two buttons and a wheel underneath (plus a fridge-sized cabinet which is strangely omitted from marketing images). - Function and operation are totally incomprehensible. FAIL Consequence: - Users require long training process.
  • 39. PC: Predictability - A conceptual universe of programs, icons, menus and keyboard/ mouse control must be learned before the system’s behaviour becomes predictable. FAIL
  • 40. PC: Relevance The average person in 1981 didn’t see much need for a PC. Why are there pictures on the screen instead of text? FAIL
  • 41. PC: scorecard Grokability FAIL Predictability FAIL Relevance FAIL
  • 42. If Sociomimetic systems are this hard to adopt, it will take a long time for them to become popular.
  • 43. Can we make it easier?
  • 44. Let’s look for some clues. ..
  • 45. ., ... .. . .x. ..». .a. ... ,.. ,. ,1/1%, /.. ..». . c/ t. / ::. m.x. 7.2M 21. . /., .:/ I. / M / .. . /. ,. . . llllflflzillll . -. .-. -C I ' ! L.-. -.-. '.- . a-. - . -r. 2 . -.-----s. -. . _. .wII JIN-Illillifil . “ M . . , W . .- . ” _ I ; . I‘ ’.
  • 46. London Underground Map (Henry Beck, 1933)
  • 47. q -. -. v.-'. v . .. 'A‘r. %‘&SbV-%'sKI- -s kwsuvsxxa-r. --.2. 'r. ' *. -.>. -1. 2. 2 . v v London Underground Map
  • 48. Solution 1 Present a simplified reality - Present a distilled version of reality that users can understand rapidly. - Emphasise underlying structure. - Optimise the reality you present to help users make informed choices.
  • 49. Grokability PASS
  • 50. Typhoon “Eurofighter” 2002 AD
  • 51. Too complex to control The aircraft is dynamically unstable. Human reflexes are too slow to control it (the plane would crash). Computers control all flight surfaces. But the pilot is provided with conventional cockpit controls which feed input to the computers.
  • 52. Solution 2 Create an illusion of control Offer the user controls that are simple and relevant to their experience. These controls may appear to do something direct and straightfon/ vard but this will be an illusion.
  • 53. Predictability PASS
  • 54. W —n— G! IIII IC GENE‘ UK election poster 1979 AD
  • 55. Too abstract to be relevant Democracy is a tool for governing a society in the common interest. From the perspective of an individual user it’s insanely complex, non-deterministic and abstract. Successful politicians articulate issues in terms of simple choices relevant to the ordinary voter.
  • 56. Solution 3 In-your- face usefulness -I Interface must relate to the user's experienced needs. - The first time a user engages with a system it should be filled with information specifically relevant to them.
  • 57. Relevance PASS
  • 58. 2/ Software & Web Perspective Mike Stenhouse Head of User Experience, Trampoline Systems
  • 59. Shh, quiet—Fuckin' loud
  • 60. Nick Drake — Jimi Hendrix
  • 61. Action Five . ,;. =' : / 7" . .‘_ I‘ . (g ' . I-J’ VF? ’ . ,.a--1.‘ j
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  • 67. “An interface is about hiding complexity from the user. It's about guiding a process, without cognitive understanding of what goes on beneath. ” Kai Krause http: .Wen. wikipedia. org. “wikivKai Krause
  • 68. I've been fooled!
  • 69. Paris Hilton . I.. ... ... .. Listen NOV! nun. ‘ ‘l""Xl. |‘. | ‘! .‘. II? '.”5l ‘ I / )5 --4 Paris Hilton's Radio I-. ‘ . .I. ‘. ’1'lv. .
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  • 77. I Search magi: E News My Foods tlltorv option: All illflti U bbc 5219 II bnrvazii n I DQSVQPI ago I if? ‘-Irfirriq -ub on I e-nreruir-rrie-iv. :00 I oalier-as ‘O I interui nos . me 2) 0 music 70 C hens 730? B pup. vs C pnryh. -our-M 204 I this :1 I canal Fiat». -W1 c to C ui o O U'. »9bIWI no 0 web urn 0 web . ‘ 0 I07! I teed; -Mu H591 5: > Stifflisrt an item amamnmmn ! _|| !¢_'l! l'_’3!: !l_| |.'! !! F rriouc Nwiiolo Cinuno vi Paris Gnu bod. Mum! light It-53¢ ¢— muioulunu-or. Fr '1 ‘x : .i1.i Fi-m-. - Sonar‘ 0 Nate Futilr Stories from all feeds *D'é‘vI£3-|567E91U)-I-‘lei? ! Intel has A month to seardi fee lost 9-mails 0 CHEY News corn ’J7Ilv'. IlC7't)‘ ‘ I v ii‘ no in» Bloc: The iudue overseeing the Advamcrl Micro Devir: es~ln(ai antitrust case has wiien Intel 30 days on figure out whim e-mails it tailed‘. ‘ flog ; _' Email 5! Poitilinli -r-Iv Chemical sniffing device uses water. haiidtieid comcute-r CHE7 News Lam uruublchho r - i ii‘ (1 All we» vtceo Chernical srvfltnq device uses water. handheld covno-. xar, . Purdue Urirversxv has hebed develop a handhetd smiling system that can detect banana. arm): or any other residue or nearest Aooiicauons rar-on from food silty to homeland security. In this who provided by Purdue, anaivtacal morn-Q Graham Cooks explains DESI loesaruum new user av loruzatiotii. ' fir. ) 3 ‘Email 13 Fujolinlu '-ir f-‘(N raises $13M in rmdirva round 0 CriFTNe-'. coin umublrrba ‘I ’ it vim slag; Span-sh staimo FON has ravsod anotrar 710 million or £13 million in vennte capital luniano This brings its totai turning to 1 ' Fiw : t Email 2 mirnlinli v-ii MIcrosofi's reseacri labs offer freebies 0 (Mar News corn -. s.. ..i. .u-Li. i i - iv -53- Many protein at Yechfest are sirwiy research concepts that will never mine In vqnnnn Mad: need: yrm Page All feeds loyboarl Iiukut‘ I hurt Rwy It previous soon in mail: stun read In next 0000 In previous page A mule page read H mark feed/ tag read I hill stones 2 wmineriu 3 Madmen From the Front Page - 1;-eneaiooy Social Net rfoeni Biases $10 I-iilicri in Funririq . T0" Tips fg» ch, ‘,cr; tfiQ me i’-‘icrit’ '29‘! - tint Coulr-er 5 faonot Femari was riot. it Tums nil. Widely Well Focsivud - C-«pg vim -Cine Hiiluzin - Daity in the Wort 5 [Dawn Plml] - Manse‘! uredicts; Vulii zali (fla: !}8S uiil aiummet I move , hnd
  • 78. I South mags &Nows rm a . -m r--. - Swen - “V ""’ ""'"' °”°"' Stories from all feeds D We ‘W '°v'- x-rs---4 --cm-O All turn: 1 N“ “V I but 910 ¢ may 1 ; 3 .1 5 .5 7 E 9 w 3.: .-pg, -.. Madxneel: "no Page All feed: I‘ wwhmymn U bnipui H ‘ mug flu" N“ I Dawn -so Bnt -3-voting sauttneers neededl n noxtnooo 0 . mm; .nq my on l BOW; Eono , uMwm, _,‘ , ‘ , ,_ _ . H V ‘ ‘, l_ I: orwwm new 0 Q-nledmr-rn¢'! :7! an . . ‘ nu‘ “.9. "d ' gum“ , . ~«»- (on oomonm. E-vounouM‘e"na1usfor “only covrunted Hanna :3 H mad: tad/ no nu 9 0 comma to the U5: and the Open fights Gruun us soohna vountners to keep an I lull ctnms ' '"'°""' '7'’ eve on the nremal madmes come the Mn elewon Z wmm-viii 0 me I7 a nuaunu 9 rnunc 7. Done anrthlna amazing on elemon day? ORG :5 looking for . M“ , ,o, vohnturc u: ‘down: their any be democracy‘ and boootrc ORG‘: Fm“ me From P . . "9' 3 Pm" , . Electmafl Cumnn. .ton acaedilad elecbon ubsevwarsfuv the cannon . 6 W 5 WM 0 pvurv-qur~'n :00 was 0" “Mad” 3 nil C, :'r‘ueDag: < $°? GaI-hlacn . I " wrll nrunm vou wudw tull Immuwcns on on who 01 U-Ines mt vull In Whom‘ "' ‘ " be avoided at you on the div. wa1I also it-OOH i lautsheet of u ‘“‘"l “’'‘'''V’'‘‘ ‘ “ -hat to look out Vow lfl cad» of me tfliarant olotz. W91! exam: you - mu ; ::‘€‘2vpc‘: 'hnc‘: v"G 9 W ' tn be traveling around the cum area our-no me can and co ' ' 0 UMDMV I20 mmuruund a quad mean for us iumurds ' fin! “ COUPE‘! 5 F3000! . “D “M . ||°_L= rv-art was Not. I! @ um: Out. Wm-Iv well I) v-ob : 0 non mcowwd O V2964 -om Vggo 5: _ [non ‘ms one mun" _ All Mujdrs hr am running «about -coded! Pi! ‘-V IF! U"! W04 S > sum-an an Item “U m''''" """°'] . 0 - Muoaofl uvedmt: Vol? ‘ E cal! marge; all ' noc f 1 Ema-I ; : Pmolml --U’ D’um! V£t ! L!5,! !!lLI12!! .|'. '.¢! !! ' "‘°" ‘ ""°°"‘ ”°""" °‘”"' Jslutcor Slice and Dice those )5 files n Pam Gnu food. ‘ Q} “mm "9." $53‘ ‘ aygnan »unw-Jhnrvtto "I ‘ . » V ‘ - - ' uunuaunuuan . . K1131 mum: us an inn mm for ulolv raouung the sun at vour Lnuscriot fun. Q. ;.. s.. .g. 3 Ramona the gaze and number of me Ia-escrlct files mcmdaa n a web naoe wl nunqqnwm Livmggg [§§ onaale t. to load raster It :9 avalaue as oortabla Cu man we: a BSD-stoic "‘°""-"5"" Tf—’J-‘_""? _.'_. ' . . . . . """°' -----T----u
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  • 81. “My guess it’s statistical-magical” Yolise http: s~'www. flickrcomsgroupsrihterestingness500s'dis cuss*72057594074431059
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  • 83. 1Iao10of23 ! !|. ll! .l2 9.lJs. s1.zz Tune Discovery id that '? .a: :ial I-. el'wi: irl. distarice: f_1~aiI) . A.| .lti‘lC'sl'| ?.‘.4I (1~1IJ_I '3 ted T T ails. Distance to authority: (1~alI_i /19’ . »'«uth~: rr's €lTTl| i3rIt« to mu: (1.10) ha A i i ‘semanti-L cl«: «series. s' it! -1) 05 Email types‘ D All D Fijirwar-its D Penile‘; Cl Interests Eurosatory 2006 HE Synthetit Aperture lmooinq E 1% -‘.1. . p- _. :-A -s_. u-, _.-
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