Communicating In The Digital Age vEx

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A presentation on New Media, Government 2.0 and future challenges. Presented at the Ministry of Home Affairs, Singapore on the 18th March, 2010.

A presentation on New Media, Government 2.0 and future challenges. Presented at the Ministry of Home Affairs, Singapore on the 18th March, 2010.

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  • Message, tools, audience
  • The tools you use on the Internet depend on your message and audience
  • Scale – the internet is huge – effficient means to listen and talk – conversations will be happening everywhere, which place do you choose to talk Controls and privacy – in an open economy, there is the problem of how and you control what someone is saying (good and bad) Also governments have their own sensitive data and information that might be inadvertently revealed online if it opens itself upUnavoidability – cant stay away from the internet- sooner or later you have to succumb to it and abide by the rules that are created on the internetCultural issues havent become very important because the internet effectively removes all categorisations – but might affect the way people interpret information and in a multi cultural land like Singapore – sensitivity to such differences might pay rich dividends
  • Clarify that you will speak only about a few toolsRemoves a feeling of disconnect
  • Social aspects of social mediaDomino’s / SeaWorld
  • Be ready for change and accept it

Transcript

  • 1. Communicating in the Digital Age
    The Internet, Government 2.0 and the future
    March 18, 2010
    Presented at:
    The Ministry of Home Affairs
    Singapore
    Shubhodeep Pal
    Singapore Management University (SMU)
    http://twitter.com/shubhodeep_pal
  • 2. Agenda
    The New Landscape
    Government 2.0 – sowing the seeds
    An analysis of some social media tools
    Gearing up for the future
    Communicating in the Digital Age
    2
  • 3. The three key words of communication
    Traditionally, the medium has been chosen depending on the message.
    What How & Where
    Now… all three words can be answered by one word…
    Communicating in the Digital Age
    3
  • 4. Medium? What medium?
    The Internet has put everything at one place…
    TV, Radio, Newspapers, Telephony, Books, Music…
    Communicating in the Digital Age
    4
  • 5. Source: NewMedia
    Communicating in the Digital Age
    5
  • 6. What has changed?
    Now the three words have to be answered in a different context.
    The Internet is in itself a culture.
    Establishing what, how and where now happens within the Internet.
    Communicating in the Digital Age
    6
  • 7. Convergence
    What can you communicate on the Internet?
    Now… Turn this question on its head.
    Communicating in the Digital Age
    7
  • 8. What can you not do on the Internet?
    Communicating in the Digital Age
    8
  • 9. Where are we spending time these days?
    Communicating in the Digital Age
    9
  • 10. Communicating in the Digital Age
    10
  • 11. “Digital Natives”
    “…thanks to the internet, digital natives will grow up to be more responsible citizens, using their technological expertise to campaign on social issues and exercise closer scrutiny over their governments… Examples abound, from Barack Obama’s online campaign to activism on Twitter… ”
    Communicating in the Digital Age
    11
  • 12. So, what’s happening on the Internet?
    Communicating in the Digital Age
    12
  • 13. Communicating in the Digital Age
    13
  • 14. The future is online
    A three-year study by the MacArthur Foundation found that spending time online is “essential for young people to pick up the social and technical skills they need to be competent citizens in the digital age”.
    Communicating in the Digital Age
    14
  • 15. Government 2.0
    Communicating in the Digital Age
    15
  • 16. What does this shift imply for governments?
    Internet User Statistics (3Q 2009, InternetWorldStats)    - Total Internet Users in Singapore: 3,370,000    - Internet Penetration Rate in Singapore: 72.4%
    Increasing use of social media by netizens
    The Internet can tell governments what its citizens are thinking and saying
    Also, it can let citizens talk to the Government
    Communicating in the Digital Age
    16
  • 17. How governments can help themselves
    Social technologies make connecting to the public simple and powerful
    Mechanisms for combating negative publicity
    Gauging public sentiment to help inform public policy
    Advertising job vacancies/ agency needs
    Live broadcast coverage of niche events
    Saving money – social software can replace phone calls, focus groups, and airline tickets
    Communicating in the Digital Age
    17
    Source: MediaShift
  • 18. ThreeChallenges
    The Problem of Scale
    The Problem of Controls and Privacy
    The Problem of No Choice
    Cultural Issues (an added consideration)
    Communicating in the Digital Age
    18
  • 19. Do not be overwhelmed!
    Communicating in the Digital Age
    19
  • 20. Simplifying slightly…
    Syndicated Web Feeds (RSS)
    Blogs
    Wikis
    Multimedia: Video , Photo Sharing, Podcasting
    Social Networking Sites
    Mashups
    Widgets
    Virtual Worlds
    Communicating in the Digital Age
    20
    Source: USA.gov
  • 21. It’s time to…
    Communicating in the Digital Age
    21
  • 22. Should governments use blogs?
    Attracts new audiences for government information and services
    Allows a wider dissemination of government-related information (esp. targeting youth)
    Puts a human face on government
    Communicating in the Digital Age
    22
    Source: USA.gov
  • 23. Ready for change?
    Communicating in the Digital Age
    23
  • 24. Getting ready to blog?
    Issues to Consider
    –Who can write/represent the agency?
    –Enough content of interest?
    –Long-term commitment?
    –What content? Who reviews?
    –Comments?
    Either way, communicate with bloggers
    Communicating in the Digital Age
    24
    Source: USA.gov
  • 25. Create interactive, interesting content
    Communicating in the Digital Age
    25
  • 26. Rich content like videos and photographs are appealing
    Communicating in the Digital Age
    26
  • 27. Reach out to the community
    Communicating in the Digital Age
    27
  • 28. Connect on social networks
    Communicating in the Digital Age
    28
  • 29. Communicating in the Digital Age
    29
    Create your own channel.
    Your channel is your identity
  • 30. Communicating in the Digital Age
    30
  • 31. What do we know now?
    Rich content like videos and photographs are appealing
    Messages can be delivered quickly and with high impact
    Preferably, encourage the use of tools attract the largest audience. Eg. YouTube
    Communicating in the Digital Age
    31
  • 32. Do you recognise this symbol?
    Communicating in the Digital Age
    32
  • 33. Communicating in the Digital Age
    33
  • 34. Using RSS feeds productively
    Use RSS reader e.gGoogle Reader
    Promote use of RSS feeds in organization
    Use feeds to get e-mail alerts
    Publish feeds for government websites
    Communicating in the Digital Age
    34
    Source: USA.gov
  • 35. Encourage sharing –comprehensive,inclusive,and neutral
    Communicating in the Digital Age
    35
  • 36. Encourage sharing
    Communicating in the Digital Age
    36
  • 37. Making a difference…
    Incredibly useful in spreading information with speed
    Genuine causes can go viral overnight and gain immense support
    Managing crises (Spreading the word/preventing inflammation)
    Communicating in the Digital Age
    37
  • 38. How to makethe most impact?
    Communicating in the Digital Age
    38
  • 39. Channel Selection
    All channels do not merit selection
    Look for maximum impact channels
    Multiple channels might make the message incoherent
    Never give a tool more importance than your message
    Communicating in the Digital Age
    39
  • 40. Communicating in the Digital Age
    40
  • 41. But…
    Communicating in the Digital Age
    41
  • 42. Scaling the barriers
    Listen
    Accept change
    Collaborate across organisations to establish protocols and best practices
    Be ready to change and adapt on the run
    Communicating in the Digital Age
    42
  • 43. Acknowledgements
    Professor Michael Netzley for his guidance.
    The wonderful support system that is the Internet.
    Communicating in the Digital Age
    43