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Communicating In The Digital Age vEx

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A presentation on New Media, Government 2.0 and future challenges. Presented at the Ministry of Home Affairs, Singapore on the 18th March, 2010.

A presentation on New Media, Government 2.0 and future challenges. Presented at the Ministry of Home Affairs, Singapore on the 18th March, 2010.

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  • Message, tools, audience
  • The tools you use on the Internet depend on your message and audience
  • Scale – the internet is huge – effficient means to listen and talk – conversations will be happening everywhere, which place do you choose to talk Controls and privacy – in an open economy, there is the problem of how and you control what someone is saying (good and bad) Also governments have their own sensitive data and information that might be inadvertently revealed online if it opens itself upUnavoidability – cant stay away from the internet- sooner or later you have to succumb to it and abide by the rules that are created on the internetCultural issues havent become very important because the internet effectively removes all categorisations – but might affect the way people interpret information and in a multi cultural land like Singapore – sensitivity to such differences might pay rich dividends
  • Clarify that you will speak only about a few toolsRemoves a feeling of disconnect
  • Social aspects of social mediaDomino’s / SeaWorld
  • Be ready for change and accept it
  • Transcript

    • 1. Communicating in the Digital Age
      The Internet, Government 2.0 and the future
      March 18, 2010
      Presented at:
      The Ministry of Home Affairs
      Singapore
      Shubhodeep Pal
      Singapore Management University (SMU)
      http://twitter.com/shubhodeep_pal
    • 2. Agenda
      The New Landscape
      Government 2.0 – sowing the seeds
      An analysis of some social media tools
      Gearing up for the future
      Communicating in the Digital Age
      2
    • 3. The three key words of communication
      Traditionally, the medium has been chosen depending on the message.
      What How & Where
      Now… all three words can be answered by one word…
      Communicating in the Digital Age
      3
    • 4. Medium? What medium?
      The Internet has put everything at one place…
      TV, Radio, Newspapers, Telephony, Books, Music…
      Communicating in the Digital Age
      4
    • 5. Source: NewMedia
      Communicating in the Digital Age
      5
    • 6. What has changed?
      Now the three words have to be answered in a different context.
      The Internet is in itself a culture.
      Establishing what, how and where now happens within the Internet.
      Communicating in the Digital Age
      6
    • 7. Convergence
      What can you communicate on the Internet?
      Now… Turn this question on its head.
      Communicating in the Digital Age
      7
    • 8. What can you not do on the Internet?
      Communicating in the Digital Age
      8
    • 9. Where are we spending time these days?
      Communicating in the Digital Age
      9
    • 10. Communicating in the Digital Age
      10
    • 11. “Digital Natives”
      “…thanks to the internet, digital natives will grow up to be more responsible citizens, using their technological expertise to campaign on social issues and exercise closer scrutiny over their governments… Examples abound, from Barack Obama’s online campaign to activism on Twitter… ”
      Communicating in the Digital Age
      11
    • 12. So, what’s happening on the Internet?
      Communicating in the Digital Age
      12
    • 13. Communicating in the Digital Age
      13
    • 14. The future is online
      A three-year study by the MacArthur Foundation found that spending time online is “essential for young people to pick up the social and technical skills they need to be competent citizens in the digital age”.
      Communicating in the Digital Age
      14
    • 15. Government 2.0
      Communicating in the Digital Age
      15
    • 16. What does this shift imply for governments?
      Internet User Statistics (3Q 2009, InternetWorldStats)    - Total Internet Users in Singapore: 3,370,000    - Internet Penetration Rate in Singapore: 72.4%
      Increasing use of social media by netizens
      The Internet can tell governments what its citizens are thinking and saying
      Also, it can let citizens talk to the Government
      Communicating in the Digital Age
      16
    • 17. How governments can help themselves
      Social technologies make connecting to the public simple and powerful
      Mechanisms for combating negative publicity
      Gauging public sentiment to help inform public policy
      Advertising job vacancies/ agency needs
      Live broadcast coverage of niche events
      Saving money – social software can replace phone calls, focus groups, and airline tickets
      Communicating in the Digital Age
      17
      Source: MediaShift
    • 18. ThreeChallenges
      The Problem of Scale
      The Problem of Controls and Privacy
      The Problem of No Choice
      Cultural Issues (an added consideration)
      Communicating in the Digital Age
      18
    • 19. Do not be overwhelmed!
      Communicating in the Digital Age
      19
    • 20. Simplifying slightly…
      Syndicated Web Feeds (RSS)
      Blogs
      Wikis
      Multimedia: Video , Photo Sharing, Podcasting
      Social Networking Sites
      Mashups
      Widgets
      Virtual Worlds
      Communicating in the Digital Age
      20
      Source: USA.gov
    • 21. It’s time to…
      Communicating in the Digital Age
      21
    • 22. Should governments use blogs?
      Attracts new audiences for government information and services
      Allows a wider dissemination of government-related information (esp. targeting youth)
      Puts a human face on government
      Communicating in the Digital Age
      22
      Source: USA.gov
    • 23. Ready for change?
      Communicating in the Digital Age
      23
    • 24. Getting ready to blog?
      Issues to Consider
      –Who can write/represent the agency?
      –Enough content of interest?
      –Long-term commitment?
      –What content? Who reviews?
      –Comments?
      Either way, communicate with bloggers
      Communicating in the Digital Age
      24
      Source: USA.gov
    • 25. Create interactive, interesting content
      Communicating in the Digital Age
      25
    • 26. Rich content like videos and photographs are appealing
      Communicating in the Digital Age
      26
    • 27. Reach out to the community
      Communicating in the Digital Age
      27
    • 28. Connect on social networks
      Communicating in the Digital Age
      28
    • 29. Communicating in the Digital Age
      29
      Create your own channel.
      Your channel is your identity
    • 30. Communicating in the Digital Age
      30
    • 31. What do we know now?
      Rich content like videos and photographs are appealing
      Messages can be delivered quickly and with high impact
      Preferably, encourage the use of tools attract the largest audience. Eg. YouTube
      Communicating in the Digital Age
      31
    • 32. Do you recognise this symbol?
      Communicating in the Digital Age
      32
    • 33. Communicating in the Digital Age
      33
    • 34. Using RSS feeds productively
      Use RSS reader e.gGoogle Reader
      Promote use of RSS feeds in organization
      Use feeds to get e-mail alerts
      Publish feeds for government websites
      Communicating in the Digital Age
      34
      Source: USA.gov
    • 35. Encourage sharing –comprehensive,inclusive,and neutral
      Communicating in the Digital Age
      35
    • 36. Encourage sharing
      Communicating in the Digital Age
      36
    • 37. Making a difference…
      Incredibly useful in spreading information with speed
      Genuine causes can go viral overnight and gain immense support
      Managing crises (Spreading the word/preventing inflammation)
      Communicating in the Digital Age
      37
    • 38. How to makethe most impact?
      Communicating in the Digital Age
      38
    • 39. Channel Selection
      All channels do not merit selection
      Look for maximum impact channels
      Multiple channels might make the message incoherent
      Never give a tool more importance than your message
      Communicating in the Digital Age
      39
    • 40. Communicating in the Digital Age
      40
    • 41. But…
      Communicating in the Digital Age
      41
    • 42. Scaling the barriers
      Listen
      Accept change
      Collaborate across organisations to establish protocols and best practices
      Be ready to change and adapt on the run
      Communicating in the Digital Age
      42
    • 43. Acknowledgements
      Professor Michael Netzley for his guidance.
      The wonderful support system that is the Internet.
      Communicating in the Digital Age
      43

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