Strategic Google 2008

Presented by: Pyush Lohia

Success

“ Organize the world’s information and make it universally accessible and useful.”

“ To provide a much higher level of service to all those who seek information, whether they're at a desk in Boston, driving through Bonn, or strolling in Bangkok.”

1. Focus on the user and all else will follow.
2. It's best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don't need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There's always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn't good enough.

We take our responsibility to our shareholders very seriously. Our belief is that we maximize shareholder value by maintaining a long-term focus. Rather than thinking about ways in which we can create short-lived economic gains each quarter, we focus on serving our users and delivering the most relevant information as fast as we can. By providing the best user experience , we believe that we are building a company that will create more value, not just for our users, but ultimately also for our shareholders as well. In this note, I'd like to briefly mention several policies and steps we've taken to protect our shareholders' long-term interest, in accordance with corporate governance requirements.
We believe in the importance of building shareholder trust . We adhere to the highest levels of ethical business practices , as embodied by the Google Code of Conduct , which provides guidelines for ethical conduct by our directors, officers and employees. We think that we've created the optimal corporate structure to realize Google's long-term potential and have established the appropriate financial controls and management oversight of our internal processes:
We have adopted the Google Code of Conduct to provide guidelines for the ethical conduct of our directors, officers, and employees.
The board of directors has set Corporate Governance guidelines to provide a framework so that management and the Board can operate effectively together to achieve Google's objectives for the benefit of our shareholders.
More than two-thirds of the directors on Google's board are independent as defined by the Sarbanes-Oxley Act of 2002, the rules and regulations of the Securities and Exchange Commission, and the NASDAQ Stock Market.
The members of our board committees are independent.
We report our financial results in a clear and consistent manner, in accordance with Generally Accepted Accounting Principles (GAAP).
Google has provided its employees anonymous methods of reporting questionable accounting, internal accounting controls or auditing matters.
It is very important that our shareholders understand how we run this company and why. I would encourage you to read the Letters from our Founders to give you more insight into the principles on which Google was founded and that continue to define our core mission. We pledge to adhere to the highest standards of integrity, on behalf of our users, our shareholders, and the world.
Dr. Eric Schmidt
Chief Executive Officer and Board Chair

YEAR MONTH EVENT 1995 March Sergey Brin and Larry Page meet at a Stanford University spring gathering of Ph.D. computer science candidates. 1996 Jan-Dec Brin and Page create BackRub, the precursor to the Google search engine. 1998 September Google is incorporated and takes up residence in a Menlo Park, Calif., garage with four employees, after Brin and Page put their studies on hold and raise $1 million in funding from family, friends and "angel" investors. Google answers 10,000 search queries per day. 1999 Feb-June $25 million in funding from venture capital funds Sequoia Capital and Kleiner Perkins Caufield & Byers; eight employees; Google answers 500,000 searches per day. 2000 May-June Google, answering 18 million search queries a day, becomes the largest search engine on the Web. Internet media company Yahoo picks Google as its default search results provider. 2001 March-April Eric Schmidt , CEO of Novell and a former chief technology officer at Sun Microsystems, joins Google as chairman. July-August Schmidt is appointed CEO while Page becomes president, products and Brin becomes president, technology. September Google announces that it has achieved profitability.

2002 Jan- Feb Google announces the availability of “Google Search Appliance”. March Google launches a beta version of Google News, which provides news stories from numerous global providers. Nov. – Dec. Web index now includes 4 billion web documents. 2003 Jan – Feb Google acquires Pyra Labs, creator of the Web self-publishing tool Blogger. May – June Google launches Ad Sense, an advertising program that delivers ads based on the content of Web sites. 2004 March – April Gmail, a free web based email service is launched. July Google acquires Picasa, Inc. a digital photo management company. August IPO of “GOOG” on NASDAQ at $85 per share, raising $1.7 billion. November Google search index is now 8 billion pages 2005 March “ Google Maps” is launched. July GOOG share price passes $300 and becomes the world’s largest media by market value of approximate $85 bn.

Google founders Larry Page and Sergey Brin recruited Eric Schmidt from Novell, where he led that company's strategic planning, management and technology development as chairman and CEO. Since coming to Google, Eric has focused on building the corporate infrastructure needed to maintain Google's rapid growth as a company and on ensuring that quality remains high while product development cycle times are kept to a minimum. Along with Larry and Sergey, Eric shares responsibility for Google's day-to-day operations. Eric's Novell experience culminated a 20-year record of achievement as an Internet strategist, entrepreneur and developer of great technologies. His well-seasoned perspective perfectly complements Google's needs as a young and rapidly growing search engine with a unique corporate culture.

12,238
Employees

Chief Executive Officer of Google since July 2001.
CEO of Novell, Inc., a computer networking company from April 1997 to July 2001.
Eric holds a Bachelor of Science degree in electrical engineering from Princeton University.
Master's degree and Ph.D. in computer science from the University of California at Berkeley.
Dr. Eric Schmidt Chief Executive Officer

12 th Richest in US

Sergey Brin Co-Founder & President, Technology
Member of Google board of directors since their inception in September 1998.
He is President of Technology since July 2001.
Sergey served as Google’s President and Chairman of the Board From September 1998 to July 2001.
Sergey holds a Master's degree in computer science from Stanford University.
Bachelor of Science degree with high honors in mathematics and computer science from the University of Maryland.
Currently on leave from the Ph.D. program in computer science at Stanford University.

13 th Richest in US

Member of Google board of directors since their inception in September 1998.
He is President of Products since July 2001.
He served as Google’s Chief Executive Officer From September 1998 to July 2001.
Larry holds a Master's degree in computer science from Stanford University.
Bachelor of Science degree with high honors in engineering, with a concentration in computer engineering from the University of Michigan.
Currently on leave from the Ph.D. program in computer science at Stanford University.
Larry Page Co-Founder & President, Products

Convert Match Convert Minimize/Avoid Minimize/Avoid
Strengths
Brand Equity
Innovative initiatives
Comprehensive Product Mix
“ Surprise”
Opportunities
Expanding profit-making opportunities
(pitching radio time to advertisers)
Weaknesses
Currently have products that customers don’t even realize exists
Not focusing on Customer’s “Community” as core competency
Threats
Concern from investors
Possible peak or saturation of smaller and less-used product markets

Google “people” and environment/culture
People have to be extremely intelligent and usually have doctorates; people come into Google with Forward thinking, innovative and “out-of -the box” strategies.
Search
Quality, popularity, overwhelming awareness of name and what the company is and does.
Google's Brand equity
“ Google” is now a verb in Webster’s dictionary.
2003 Most recognized brand of the year.

Google’s headquarters in Mountain View, California, is referred to as “The Googleplex”.
The lobby is decorated with a piano, lava lamps, old server clusters, and a projection of search queries on the wall.
The hallways are full of exercise balls and bicycles.
Each employee has access to the corporate recreation center.
Recreational amenities are scattered throughout the campus and include a workout room with weights and rowing machines, locker rooms, washers and dryers, a massage room, assorted video games, Foosball, a baby grand piano, a pool table, and ping pong.
In addition to the recreation room, there are snack rooms stocked with various cereals, gummy bears, toffee, licorice, cashews, yogurt, carrots, fresh fruit, and dozens of different drinks including fresh juice, soda, and make your own cappuccino.
In October 2006, the company announced plans to install thousands of solar panels to provide up to 1.6 megawatts of electricity, enough to satisfy approximately 30% of the campus' energy needs. The system will be the largest solar power system constructed on a U.S. corporate campus and one of the largest on any corporate site in the world.

Spend 20% of their work time on projects that interest them.
Half of new product launches originated from 20% time.
Some of Google's newer services, such as Gmail, Google News, Orkut, and AdSense originated from these independent endeavors.

Strategic Google 2008

by coolpyush on Jun 26, 2007

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