Seo - Search Engine Optimization seminar

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    Seo - Search Engine Optimization seminar - Presentation Transcript

    1. ALLWIN SAMUEL JEBA.C ( www.jeba.in )
      • What is a Search Engine ?
      • What is Search Engine Optimization ?
      • Types of Search Engine Optimization.
      • How to do SEO.
      • Onsite Optimization.
      • Getting Noticed.
      • Conclusion.
      • References.
    2. “ Search Engine is a program that searches documents for specified keywords and returns a list of the documents where the keywords were found.”
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      • A robots.txt file on a website will function as a request that specified robots ignore specified files or directories in their search.
      • Allow All Robots:
      • User-agent: *
      • Disallow:
      • Disallow All Robots:
      • User-agent: *
      • Disallow:/
      • Disallow Robots to enter directories:
      • User-agent: *
      • Disallow: /cgi-bin/
      • Disallow: /private/
      Why Block me ? Ain’t I Cute ??
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      • Spam Indexing.
      • Link Cloaking.
      • Keyword stuffing.
      • Link spam.
      • Hiding keywords.
      • Doorway pages.
      • Webpage High jacking.
      • Research your keyword.
      • Use keywords smartly. 3-4 Keywords maximum per paragraph.
      • Use Alt tags for Images. Hide your typo’s behind images.
      • <IMG src=“image.gif” Alt=“Describe image here”>
      • More text, less Images.
      • Insert keywords and description in the <Meta> tag.
      • <META name=&quot;KEYWORDS&quot; content=&quot;dog grooming, dog grooming tips, dog groomers, pet care, animal groomers&quot;>
      • Don’t forget your <Title> tag. Include most important keywords there.
      • Headings are important. <H1> to <H6> tags.
      • Use text to link, not images.
      • Reduce the usage of flash. 100% Flash websites are a strict no no!
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      • Seo can bring good traffic to your website.
      • Seo is an on going process.
      • Search Engine keeps modifying it’s search algorithm.
      • http://www.seochat.com/
      • http://www.webmasterworld.com/
      • http://www.digitalpoint.com/
      • http://www.sitepoint.com/
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    + cooljebacooljeba, 2 years ago

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