Seo - Search Engine Optimization seminar

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Seo - Search Engine Optimization seminar - Presentation Transcript

  1. ALLWIN SAMUEL JEBA.C ( www.jeba.in )
    • What is a Search Engine ?
    • What is Search Engine Optimization ?
    • Types of Search Engine Optimization.
    • How to do SEO.
    • Onsite Optimization.
    • Getting Noticed.
    • Conclusion.
    • References.
  2. “ Search Engine is a program that searches documents for specified keywords and returns a list of the documents where the keywords were found.”
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    • A robots.txt file on a website will function as a request that specified robots ignore specified files or directories in their search.
    • Allow All Robots:
    • User-agent: *
    • Disallow:
    • Disallow All Robots:
    • User-agent: *
    • Disallow:/
    • Disallow Robots to enter directories:
    • User-agent: *
    • Disallow: /cgi-bin/
    • Disallow: /private/
    Why Block me ? Ain’t I Cute ??
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    • Spam Indexing.
    • Link Cloaking.
    • Keyword stuffing.
    • Link spam.
    • Hiding keywords.
    • Doorway pages.
    • Webpage High jacking.
    • Research your keyword.
    • Use keywords smartly. 3-4 Keywords maximum per paragraph.
    • Use Alt tags for Images. Hide your typo’s behind images.
    • <IMG src=“image.gif” Alt=“Describe image here”>
    • More text, less Images.
    • Insert keywords and description in the <Meta> tag.
    • <META name=&quot;KEYWORDS&quot; content=&quot;dog grooming, dog grooming tips, dog groomers, pet care, animal groomers&quot;>
    • Don’t forget your <Title> tag. Include most important keywords there.
    • Headings are important. <H1> to <H6> tags.
    • Use text to link, not images.
    • Reduce the usage of flash. 100% Flash websites are a strict no no!
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    • Seo can bring good traffic to your website.
    • Seo is an on going process.
    • Search Engine keeps modifying it’s search algorithm.
    • http://www.seochat.com/
    • http://www.webmasterworld.com/
    • http://www.digitalpoint.com/
    • http://www.sitepoint.com/
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+ cooljebacooljeba, 2 years ago

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Seo seminar which I did in my class for my final ye more

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