About Science of the Time dates back to 1992. It is one of the first and most reputated trend research and innovation agencies in the world. Founded by Carl Rohde, who is still leading Science of the Time, the company has worked with a caleidoscope of companies over the years, often in long term partnerships. Rohde is also professor A.S. Future Hospitalities at the Hotelschool The Hague, the Netherlands and (the first) professor Trendwatching & Innovation in China, at Shanghai Institute of Technology, China. This amplifies the academic depth and scope of the trend research and innovation projects of Science of the Time.