Dlf Emporia Btl Strategy

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Dlf Emporia Btl Strategy

  1. 1. Group # 7 Ankit Suneja (Roll No. 7) Deepak Malik (Roll No. 20) Kapil Sirohi (Roll No. 34) Sandeep Gupta (Roll No. 49) Vivek Ahuja (Roll No. xx)
  2. 2. Fashion Show in association with FTV - Men’s Wear - Women’s Wear - Teenage Girl’s Wear - Bridal Wear Show - Accessories Show - Sportswear Show - Swimsuit Show - Lingerie Show
  3. 3. Event Objective • Esteem Value for Consumers – Create sense of exclusivity for the elite class – Boost the ego of this class of consumers through exclusive invitation for the big event – Provide platform for the audience to have one-on-one interactions with the models & celebrities • Brand Awareness – Create awareness of the luxury brands among the prospective consumers – Bring FTV to India & leverage its popularity with aspiring Indian Elite class – Increase footfalls & sales for the brands in the mall
  4. 4. Target Audience • Target Audience – HNIs in Delhi / NCR – Expected HNIs in India - ~125K – % HNI in Delhi / NCR : 8% - 10% – Invitations: 10K – 12K – Expected Participants: 700-1000 • Event targeted to HNI who want to flaunt their riches, aspire to be “Page-3” personalities, and create their identity as brand ambassadors
  5. 5. Modus Operandi • Schedule – DLF to sponsor FTV fashion show. – Three day event (26th Dec 10 to 28th Dec 10) – Semi Annual Event • Participation – Participation by all brands in Emporio to showcase their latest collection (winter / festive season) – Invite bollywood celebrities to the show – Invite all HNIs in the premier event (subsequently will be based on the membership status) • Special Offers – Brands to offer special makeover packages for aspiring youngsters, who can then participate on the ramp • Media Coverage – Media: Delhi Times (Page-3), Femina, Ellenow – TV: Zoom, FTV, NDTV Good Times, TLC
  6. 6. Announcing “Elite Card” Blue Elite card - Eligibility: Minimum purchase of 100K / year - Two tickets for one of the events / year Silver Elite Card - Eligibility: Min. purchase of 500K / year - Two tickets for each of the events / year - One Makeover / year Gold Elite Card - Eligibility: Min. purchase of 1000K / year - Four tickets for each of the events / year - Two Makeovers per year
  7. 7. Efficacy • Consumer Perspective – % turnover of the invitees – Number of participants in the makeover & participation on the ramp • Brand Perspective – % participation by the brands in the mall – Cumulative sales in the three days across all brands vs. the average sales on regular days – Enquiries by new brands for leasing space in the mall – % retention of the current brands in the mall after the event • Media Perspective – Media coverage by other independent channels & print
  8. 8. Direct Mailer
  9. 9. DLF Emporio & FTV cordially invites you to Exclusive Fashion Show “Your chance to Walk with us & define the fashion” 26th Dec 10 to 28th Dec 10 DLF Emporia Mall Time: 5:00pm to 10:00pm Nelson Mandela Marg, Vasant Kunj, Delhi • Admission for two adults www.dlfemporio.com 110070 • Carry this admission card to the show for entry
  10. 10. Style is the DLF Emporio & FTV cordially image of invites you to Exclusive character. Fashion Show FTV Fashion Show 26th Dec 10 to 28th Dec 10 Time : 5:00pm to 10:00pm “Your chance to Walk with us & define the fashion” DLF Emporia Mall Nelson Mandela Marg, Vasant Kunj, Delhi • Admission for two adults www.dlfemporio.com 110070 • Carry this admission card to the show for entry
  11. 11. DLF Emporio & FTV cordially invites you to Exclusive Fashion Show FTV Fashion Show 26th Dec 10 to 28th Dec 10 “Your chance to Walk with us & define the fashion” DLF Emporia Mall Nelson Mandela Marg, Vasant Kunj, Delhi • Admission for two adults 110070 www.dlfemporio.com • Carry this admission card to the show for entry
  12. 12. Gift with Direct Mailer A Golf Souvenir • Wine Opener • Golf Pins • Decorations
  13. 13. Media Promotion
  14. 14. Outdoor Advertising Location NH 8, Near Radisson Hotel
  15. 15. Promotions – Outdoors - Delhi Golf Club - Golf Course National and International Airports
  16. 16. Promotions – Ad in TOI, NCR FTV Fashion Show DLF Emporia Mall m Nelson Mandela Marg, Vasant Kunj, Delhi 110070 DLF Emporia Mall 26th Dec 10 to 28th Dec 10 www.dlfemporio.com www.dlfemporio.com

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