Tweet Success: Secrets of a Twitter Teacher Rock Star for making the most of Social media

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A conference finally let me share my secrets of twitter success. Just last week I hit 80,000 followers on Twitter - here is why social media (not just witter but Facebook, Pinteresst and more) are important and some of my secrets of success on social media. Hope this helps educators and anyone who wants to share.

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  • Talk about Tweet Success but why should we care about Twitter or Facebook or any of this stuff?
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • Talk about Tweet Success but why should we care about Twitter or Facebook or any of this stuff?
  • Tweet Success: Secrets of a Twitter Teacher Rock Star for making the most of Social media

    1. 1. Tweet Success @coolcatteacher Slides and Links will be posted at www.coolcatteacher.com/JRNC Check out my new book Reinventing Writing and Flattening Classrooms, Engaging Minds
    2. 2. Super Selfie Moment Celebrate the joy by taking a selfie with a friend or random stranger Upload it to your favorite social media and tag it #JRNC
    3. 3. Fantastic Tools for Schools 50+ ways to rock! Vicki Davis, Teacher Slides and Links will be posted at www.coolcatteacher.com/JRNC
    4. 4. yearsTo get to 50 million subscribers
    5. 5. yearsTo get to 50 million subscribers
    6. 6. yearsTo get to 50 million subscribers
    7. 7. yearsTo get to 50 million subscribers
    8. 8. daysTo get to 50 million subscribers
    9. 9. daysTo get to 50 million subscribers
    10. 10. M arketing A rts R ecreation E ntertainment
    11. 11. Modern Marketing Mix •Traditional •Digital •Social
    12. 12. Email Open Rates •2002: 37.3% •2005 26% •2011 17%
    13. 13. Banner Click Through Rates •Mid 90’s 3% •2000’s .5% •2010 .1%
    14. 14. “Email, banner, and search engine results are going down except for those who have a social component” Gary Vaynerchuk @garvyvee
    15. 15. Mass MediaFROM The Age of Social MediaTO The Age of
    16. 16. Marketing-Induced Consumer-to-Consumer Word of Mouth Generates more than X The Sales of Paid Advertising
    17. 17. Customers Referred by Other Customers have a % Higher Retention Rate
    18. 18. % Of people choose to engage with brands because they want to join the community of brand fans
    19. 19. % Of Millennials feel it is their responsibility to help friends and family make SMART PURCHASE DECISIONS
    20. 20. % The percentage of a population holding an unshakable belief to convince the rest of the population to ADOPT THE SAME BELIEF.
    21. 21. Brand Advocates are % More likely to be seen as a GOOD SOURCE of information by people around them
    22. 22. A WORD-OF-MOUTH recommendation is the Primary factor behind 20-50% Of all Purchasing Decisions
    23. 23. Social MediaYOU May not be on ChildrenBUT Your ARE
    24. 24. Social MediaYOU May not be on CustomersBUT Your ARE
    25. 25. Social MediaYOU May not be on MembersBUT Your ARE
    26. 26. Social MediaYOU May not be on BuyersBUT Your ARE
    27. 27. • Business • Your Industry • The Causes You Love
    28. 28. M arketing A rts R ecreation E ntertainment
    29. 29. Examine our “to be” list before we make our “to do” list
    30. 30. My secret to Tweet Success •Helpful •Humorous •Inspiring •Entertaining •Improve people’s lives •Learn & ask questions
    31. 31. Man from Bangladesh on my plane “This is your last generation of prosperity because none of you want to work. My friends and I are coming here and taking all your jobs. Enjoy your life.”
    32. 32. Facts for your future Georgetown University Center on Education and the Workforce, December 2009 32 10 11 10 40 34 30 28 19 17 17 12 8 10 12 9 19 21 23 7 10 11 10 0% 20% 40% 60% 80% 100% There Is Growing Demand For An Increasingly Educated Workforce Workforce job requirements, by education level 1973 1992 2007 2018 Graduate degree Some college HS diploma HS dropouts Associate’s degree Bachelor’s degree
    33. 33. Every child in the UK age 5 and up will be taught to program every year starting in 2014
    34. 34. • 90% of US Schools have No Computer Science Courses offered • We will have a 1.4 million Computer science jobs in the next 10 years with only 400,000 qualified candidates code.org
    35. 35. INNOVATE OR depreciate
    36. 36. Work smarter •Twitter •Buffer app •Hootsuite •Facebook •Scheduler
    37. 37. Let’s Talk workflow •Twitter •Buffer app •Hootsuite •Facebook •Canva A behind the scenes tour of how I tweet and share.
    38. 38. Are we shoveling coal on the Titanic?
    39. 39. Students have a voice
    40. 40. Key New & Emerging Social Networks •Facebook •Twitter •Linked In •Pinterest •Google Plus •Vine •Instagram •Snapchat
    41. 41. Photo by cazphoto.co.uk - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/57821189@N00 Created with Haiku Deck
    42. 42. Photo by Sri Lankan Photos - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/30595068@N06 Created with Haiku Deck
    43. 43. Photo by Marco Leone [Deepboy] - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/14683377@N02 Created with Haiku Deck
    44. 44. Photo by brizzle born and bred - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/20654194@N07 Created with Haiku Deck
    45. 45. Photo by WanderingtheWorld (www.LostManProject.com) - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/44028103@N07Created with Haiku Deck
    46. 46. Photo by xavi talleda - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/46527925@N04 Created with Haiku Deck
    47. 47. Photo by fensterbme - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/88543347@N00 Created with Haiku Deck
    48. 48. Photo by IntelFreePress - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/54450095@N05 Created with Haiku Deck
    49. 49. Photo by Vironevaeh - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/14549450@N03 Created with Haiku Deck
    50. 50. Photo by Luis Hernandez - D2k6.es - Creative Commons Attribution License http://www.flickr.com/photos/25062265@N06 Created with Haiku Deck
    51. 51. Photo by zzkt - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/52731283@N06 Created with Haiku Deck
    52. 52. Photo by avlxyz - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/10559879@N00 Created with Haiku Deck
    53. 53. Photo by Werner Kunz - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/35375520@N07 Created with Haiku Deck
    54. 54. Photo by JD Hancock - Creative Commons Attribution License http://www.flickr.com/photos/83346641@N00 Created with Haiku Deck
    55. 55. Photo by zilverbat. - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/25228175@N08 Created with Haiku Deck
    56. 56. Photo by DeusXFlorida (2,006,995 views) - thanks guys! - Creative Commons Attribution License http://www.flickr.com/photos/8363028@N08 Created with Haiku Deck
    57. 57. Photo by daynoir - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/30129307@N00 Created with Haiku Deck
    58. 58. Photo by THX0477 - Creative Commons Attribution License http://www.flickr.com/photos/59195512@N00 Created with Haiku Deck
    59. 59. Photo by mikecogh - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/89165847@N00 Created with Haiku Deck
    60. 60. Photo by jasohill - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/14665421@N00 Created with Haiku Deck
    61. 61. Photo by lj16 - Creative Commons Attribution License http://www.flickr.com/photos/20493032@N04 Created with Haiku Deck
    62. 62. Photo by timewithyouistimewellspent - Creative Commons Attribution License http://www.flickr.com/photos/31768140@N03 Created with Haiku Deck
    63. 63. Photo by nickwheeleroz - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/7762644@N04 Created with Haiku Deck
    64. 64. Photo by david.nikonvscanon - Creative Commons Attribution License http://www.flickr.com/photos/12568962@N00 Created with Haiku Deck
    65. 65. Photo by @Doug88888 - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/29468339@N02 Created with Haiku Deck
    66. 66. Photo by Bruno. C. - Creative Commons Attribution License http://www.flickr.com/photos/8955287@N03 Created with Haiku Deck
    67. 67. Do something today that your future self will thank you for.
    68. 68. You are all influencers…
    69. 69. Tweet Success @coolcatteacher Slides and Links will be posted at www.coolcatteacher.com/JRNC Check out my new book Reinventing Writing and Flattening Classrooms, Engaging Minds

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