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Tweet
Succes
s
@coolcatteacher
www.coolcatteacher.com
years

To get to 50 million subscribers
years

To get to 50 million subscribers
years

To get to 50 million subscribers
years

To get to 50 million subscribers
days

To get to 50 million subscribers
days

To get to 50 million subscribers
M arketing
A rts
R ecreation
E ntertainment
Modern Marketing Mix
•Traditional
•Digital
•Social
Email Open Rates
•2002: 37.3%
•2005 26%
•2011 17%
Banner Click Through Rates
•Mid 90’s 3%
•2000’s .5%
•2010 .1%
“Email, banner, and search
engine results are going
down except for those who
have a social component”
Gary Vaynerchuk
@ga...
The Age of

FROM
Mass Media
The Age of

TO
Social

Media
Marketing-Induced Consumer-to-Consumer
Word of Mouth Generates more than

X

The Sales of Paid Advertising
Customers Referred by
Other Customers have a

%

Higher Retention Rate
%

Of people choose to engage with brands
because they want to join
the community of brand fans
%

Of Millennials feel it is their responsibility
to help friends and family make
SMART PURCHASE DECISIONS
%

The percentage of a population holding an
unshakable belief to convince
the rest of the population to
ADOPT THE SAME BE...
Brand Advocates are

%

More likely to be seen as a GOOD SOURCE
of information by people around them
A WORD-OF-MOUTH
recommendation is
the Primary factor behind

20-50%
Of all Purchasing Decisions
May not be on

YOU
Social Media
Your

BUT
Children

ARE
May not be on

YOU
Social Media
Your

BUT
Customers

ARE
May not be on

YOU
Social Media
Your

BUT
Members

ARE
May not be on

YOU
Social Media
Your

BUT
Buyers

ARE
• Business
• Your Industry
• The Causes You Love
M arketing
A rts
R ecreation
E ntertainment
Examine our
“to be” list
before
we make our
“to do” list
My secret to Tweet Success

•Helpful
•Humorous
•Inspiring
•Entertaining
•Improve people’s lives
•Learn & ask questions
Man from Bangladesh on my plane

“This is your last generation of
prosperity because none of you want
to work. My friends ...
There Is Growing Demand For An Increasingly Educated Workforce
Workforce job requirements, by education level
100%

80%

7...
Every child in the UK age 5 and up
will be taught to program
every year starting in 2014
• 90% of US Schools have No Computer
Science Courses offered
• We will have a 1.4 million Computer
science jobs in the nex...
INNOVATE
OR

depreciate
Work
smarter

• Twitter
• Buffer app
• Hootsuite
• Facebook
• Scheduler
Are we shoveling coal on the
Titanic?
Students have a voice
Key New & Emerging Social Networks
•Facebook
•Twitter
•Linked In
•Pinterest

•Google Plus
•Vine
•Instagram
•Snapchat
Do something today that your
future self will thank you for.
You are all influencers…
Tweet
Succes
s
@coolcatteacher
Tweet success: How and why to use social media to promote the things you love
Tweet success: How and why to use social media to promote the things you love
Tweet success: How and why to use social media to promote the things you love
Tweet success: How and why to use social media to promote the things you love
Tweet success: How and why to use social media to promote the things you love
Tweet success: How and why to use social media to promote the things you love
Tweet success: How and why to use social media to promote the things you love
Tweet success: How and why to use social media to promote the things you love
Tweet success: How and why to use social media to promote the things you love
Tweet success: How and why to use social media to promote the things you love
Tweet success: How and why to use social media to promote the things you love
Tweet success: How and why to use social media to promote the things you love
Tweet success: How and why to use social media to promote the things you love
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Tweet success: How and why to use social media to promote the things you love

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The age of the influencer is upon us. What does it mean for business and what shifts do you need to make now so you can be in business for the next 20 years? Social media such as Facebook, Twitter, Instagram are part of any organization that wants to be viable into the future.

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  • Talk about Tweet Success but why should we care about Twitter or Facebook or any of this stuff?
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • Talk about Tweet Success but why should we care about Twitter or Facebook or any of this stuff?
  • Transcript of "Tweet success: How and why to use social media to promote the things you love"

    1. 1. Tweet Succes s @coolcatteacher www.coolcatteacher.com
    2. 2. years To get to 50 million subscribers
    3. 3. years To get to 50 million subscribers
    4. 4. years To get to 50 million subscribers
    5. 5. years To get to 50 million subscribers
    6. 6. days To get to 50 million subscribers
    7. 7. days To get to 50 million subscribers
    8. 8. M arketing A rts R ecreation E ntertainment
    9. 9. Modern Marketing Mix •Traditional •Digital •Social
    10. 10. Email Open Rates •2002: 37.3% •2005 26% •2011 17%
    11. 11. Banner Click Through Rates •Mid 90’s 3% •2000’s .5% •2010 .1%
    12. 12. “Email, banner, and search engine results are going down except for those who have a social component” Gary Vaynerchuk @garvyvee
    13. 13. The Age of FROM Mass Media The Age of TO Social Media
    14. 14. Marketing-Induced Consumer-to-Consumer Word of Mouth Generates more than X The Sales of Paid Advertising
    15. 15. Customers Referred by Other Customers have a % Higher Retention Rate
    16. 16. % Of people choose to engage with brands because they want to join the community of brand fans
    17. 17. % Of Millennials feel it is their responsibility to help friends and family make SMART PURCHASE DECISIONS
    18. 18. % The percentage of a population holding an unshakable belief to convince the rest of the population to ADOPT THE SAME BELIEF.
    19. 19. Brand Advocates are % More likely to be seen as a GOOD SOURCE of information by people around them
    20. 20. A WORD-OF-MOUTH recommendation is the Primary factor behind 20-50% Of all Purchasing Decisions
    21. 21. May not be on YOU Social Media Your BUT Children ARE
    22. 22. May not be on YOU Social Media Your BUT Customers ARE
    23. 23. May not be on YOU Social Media Your BUT Members ARE
    24. 24. May not be on YOU Social Media Your BUT Buyers ARE
    25. 25. • Business • Your Industry • The Causes You Love
    26. 26. M arketing A rts R ecreation E ntertainment
    27. 27. Examine our “to be” list before we make our “to do” list
    28. 28. My secret to Tweet Success •Helpful •Humorous •Inspiring •Entertaining •Improve people’s lives •Learn & ask questions
    29. 29. Man from Bangladesh on my plane “This is your last generation of prosperity because none of you want to work. My friends and I are coming here and taking all your jobs. Enjoy your life.”
    30. 30. There Is Growing Demand For An Increasingly Educated Workforce Workforce job requirements, by education level 100% 80% 7 9 10 11 10 Graduate degree 12 19 21 23 Bachelor’s degree 10 12 Associate’s degree 17 Some college 8 60% 40 19 17 40% 34 20% 0% 30 HS diploma 28 32 Facts for your future10 1973 1992 11 2007 Georgetown University Center on Education and the Workforce, December 2009 HS dropouts 10 2018
    31. 31. Every child in the UK age 5 and up will be taught to program every year starting in 2014
    32. 32. • 90% of US Schools have No Computer Science Courses offered • We will have a 1.4 million Computer science jobs in the next 10 years with only 400,000 qualified candidates code.org
    33. 33. INNOVATE OR depreciate
    34. 34. Work smarter • Twitter • Buffer app • Hootsuite • Facebook • Scheduler
    35. 35. Are we shoveling coal on the Titanic?
    36. 36. Students have a voice
    37. 37. Key New & Emerging Social Networks •Facebook •Twitter •Linked In •Pinterest •Google Plus •Vine •Instagram •Snapchat
    38. 38. Do something today that your future self will thank you for.
    39. 39. You are all influencers…
    40. 40. Tweet Succes s @coolcatteacher
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