Tweet success: How and why to use social media to promote the things you love
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Tweet success: How and why to use social media to promote the things you love

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The age of the influencer is upon us. What does it mean for business and what shifts do you need to make now so you can be in business for the next 20 years? Social media such as Facebook, Twitter, ...

The age of the influencer is upon us. What does it mean for business and what shifts do you need to make now so you can be in business for the next 20 years? Social media such as Facebook, Twitter, Instagram are part of any organization that wants to be viable into the future.

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  • Talk about Tweet Success but why should we care about Twitter or Facebook or any of this stuff?
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  • Talk about Tweet Success but why should we care about Twitter or Facebook or any of this stuff?

Tweet success: How and why to use social media to promote the things you love Tweet success: How and why to use social media to promote the things you love Presentation Transcript

  • Tweet Succes s @coolcatteacher www.coolcatteacher.com
  • years To get to 50 million subscribers
  • years To get to 50 million subscribers
  • years To get to 50 million subscribers
  • years To get to 50 million subscribers
  • days To get to 50 million subscribers
  • days To get to 50 million subscribers
  • M arketing A rts R ecreation E ntertainment
  • Modern Marketing Mix •Traditional •Digital •Social
  • Email Open Rates •2002: 37.3% •2005 26% •2011 17%
  • Banner Click Through Rates •Mid 90’s 3% •2000’s .5% •2010 .1%
  • “Email, banner, and search engine results are going down except for those who have a social component” Gary Vaynerchuk @garvyvee
  • The Age of FROM Mass Media The Age of TO Social Media
  • Marketing-Induced Consumer-to-Consumer Word of Mouth Generates more than X The Sales of Paid Advertising
  • Customers Referred by Other Customers have a % Higher Retention Rate
  • % Of people choose to engage with brands because they want to join the community of brand fans
  • % Of Millennials feel it is their responsibility to help friends and family make SMART PURCHASE DECISIONS
  • % The percentage of a population holding an unshakable belief to convince the rest of the population to ADOPT THE SAME BELIEF.
  • Brand Advocates are % More likely to be seen as a GOOD SOURCE of information by people around them
  • A WORD-OF-MOUTH recommendation is the Primary factor behind 20-50% Of all Purchasing Decisions
  • May not be on YOU Social Media Your BUT Children ARE
  • May not be on YOU Social Media Your BUT Customers ARE
  • May not be on YOU Social Media Your BUT Members ARE
  • May not be on YOU Social Media Your BUT Buyers ARE
  • • Business • Your Industry • The Causes You Love
  • M arketing A rts R ecreation E ntertainment
  • Examine our “to be” list before we make our “to do” list
  • My secret to Tweet Success •Helpful •Humorous •Inspiring •Entertaining •Improve people’s lives •Learn & ask questions
  • Man from Bangladesh on my plane “This is your last generation of prosperity because none of you want to work. My friends and I are coming here and taking all your jobs. Enjoy your life.”
  • There Is Growing Demand For An Increasingly Educated Workforce Workforce job requirements, by education level 100% 80% 7 9 10 11 10 Graduate degree 12 19 21 23 Bachelor’s degree 10 12 Associate’s degree 17 Some college 8 60% 40 19 17 40% 34 20% 0% 30 HS diploma 28 32 Facts for your future10 1973 1992 11 2007 Georgetown University Center on Education and the Workforce, December 2009 HS dropouts 10 2018
  • Every child in the UK age 5 and up will be taught to program every year starting in 2014
  • • 90% of US Schools have No Computer Science Courses offered • We will have a 1.4 million Computer science jobs in the next 10 years with only 400,000 qualified candidates code.org
  • INNOVATE OR depreciate
  • Work smarter • Twitter • Buffer app • Hootsuite • Facebook • Scheduler
  • Are we shoveling coal on the Titanic?
  • Students have a voice
  • Key New & Emerging Social Networks •Facebook •Twitter •Linked In •Pinterest •Google Plus •Vine •Instagram •Snapchat
  • Do something today that your future self will thank you for.
  • You are all influencers…
  • Tweet Succes s @coolcatteacher