SECQME Watch Over Me Deck 2014
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SECQME Watch Over Me Deck 2014

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SECQME Watch Over Me Deck 204, We are raising USD 150,000 at USD 1.5 million valuation. We like to be the "Waze" of the Personal Safety, (Which Sold to Google for USD933M) , Waze tells you where the ...

SECQME Watch Over Me Deck 204, We are raising USD 150,000 at USD 1.5 million valuation. We like to be the "Waze" of the Personal Safety, (Which Sold to Google for USD933M) , Waze tells you where the traffic jams are so user could avoid traffic, Watch Over Me auto alert you when you enter high crime streets so you can avoid high-crime area

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SECQME Watch Over Me Deck 2014 SECQME Watch Over Me Deck 2014 Presentation Transcript

  • WATCH OVER ME THE APP THAT HELPS RESCUE PEOPLE IN DANGER
  • > 135,000 Registered Users 2 weeks post-launch #1 Lifestyle app in Malaysia #2 Free app in Malaysia #2 Lifestyle App in Singapore #10 Lifestyle App in Australia
  • Women in Big Cities Don’t Feel Very Safe. ! They’re downloading panic button apps that don’t even work! Women are always calling their fathers, boyfriends, husbands, friends to feel safe. Because they can’t call them all the time, they install panic button apps. ! But when you’re being attacked, do you really have time to unlock your phone, hunt down an app, and hit a panic button?
  • With That In Mind, We Built “Watch Over Me” Sends emergency alerts “automatically” And shake your phone to send an emergency alert
  • Sends Emergency Alerts “Automatically” Let the app know how long you want to be watched over for Go for your run For every minute of the duration, Watch Over Me sends your location to our server If you don’t confirm your safety by the time your run is up.... They will be provided with your location on a map Your emergency contacts will be alerted via SMS and email. Video from your phone’s camera
  • Or, Shake Your Smartphone To Get Help Immediately Video Recording Your GPS location Video recording of what’s going on from your phone’s camera
  • Women Love This App 1 in 3 people who click on our ad, downloads it. 60% of people who pay to subscribe pay for 12 months.
  • We Can Reach 130M Women via FB Ads 18M 40M 36.5M 28M 3.4M Female Age 15-35 Smartphone-using
  • The Waze Of Personal Safety In 2014, we’re taking it to the next level. ! One benefit of Waze is that it tells you where traffic jams are so you can avoid traffic jams. Watch Over Me tells you where high-crime streets are so you can avoid high-crime streets.
  • Building The “Safety” Graph Structuring unstructured crime data Data from: ! ! ! ! ! and more… Crime Data Crowdsourced from Watch Over Me Users With The “Safety” Graph we will be able to tag streets or areas as “high-crime” and watch over users when they need it the most.
  • Reaching Them is Scaleable & Affordable ! 31% of clicks convert into installs! ! MY + SG = US$0.12 AU + NZ = US$0.35 USA = US$0.73 UK = US$0.88 ! + Every user helps us get more users.
  • Our 12 Month Goal 1,000,000 users 24,000 paying users monthly $600,000 annually
  • While we monetize from paying users from highspend countries like the US, AU and UK, we also monetize from low-spend countries in Southeast Asia. ! We do this via the telcos. 400M
  • Deal Signed With #1 Telco in Malaysia Licensing Fee + 50:50 Revenue Share
  • Lock In SEA Country Partners = $360,000 Partnering with telco partners in Malaysia, Indonesia, Philippines and Thailand alone , would lock us in US$360K on top of revenue we’d be making on top of paying users.
  • US$1M annually 1,000,000 users 24,000 paying users monthly $600,000 annually + $360,000
  • Future Opportunity #1: The “Waze” of Personal Safety In 2014, we’re taking it to the next level. ! Just like Waze (sold to Google for $933M) tells you where traffic jams are so you can avoid traffic jams. Watch Over Me will you where high-crime streets are so you can avoid high-crime streets!
  • Building The “Safety” Graph Structuring unstructured crime data Data from: ! ! ! ! ! and more… Crime Data Crowdsourced from Watch Over Me Users With The “Safety” Graph we will be able to tag streets or areas as “high-crime” and watch over users when they need it the most.
  • Future Opportunities #2: China, Russia, Korea
  • Future Opportunities #3: Watch Over Me For Wearable Tech Google Glass Smartwatches
  • This is our life’s work. James Khoo, Founder Chin Xin-Ci, Co-Founder CTO + Systems Architect Business Development + Marketing Over Me when his • Got the idea for Watch several days when • Was attacked + almost kidnapped in 2012 but sister went missing for escaped. Started working on Watch Ove Me she was involved in a car accident. building banking • Former CTO,institutions solutions for financial Experian from • Grew his R&D team atthan 2 years. 20-150 people in less ! almost immediately after. & activated a 250,000 community, • Managed the birth of a US$1M/year business leading to • Managed SEO, Adwords, Facebook in advertising and community engagement broad range of industries. This is why we dedicate our lives to making sure every girl in the world has it on her phone.
  • Watch Over Me Targets A Very Basic Need That Every Woman Has. The Need for Safety
  • Invest In The Future Of Personal Safety Raising $150,000 at $1.5 Million
  • xinch@secq.me +60 12 4090562