Provide leadership in order to serve OOH Media’s clients better - Conducting customer satisfaction surveys, Contributing to product development, Monitoring competitors, etc.
Support sales team & distribution partners - Building brand recognition for OOH Media, Nurturing products until they are sales-ready, gathering customer testimonials, differentiation strategies for OOH (from competitors), development and evaluation of collaterals that help in persuading prospective clients such as websites, brochures, multimedia presentations, product sheets, etc.
Manage advertising & promotions - Creative Development, Testing, Media Buying
Analysis on successful strategies followed by Focus Media in China and other big players in the world and how it can applied by OOH in India [ Pattison Outdoor Advertising (Canada), JCDecaux (France), Clear Channel Outdoor (US), T he Lamar Advertising Company(US, Canada). ]
Study on Updating Technology in line with the business of OOH.
Long Term Strategy to sustain and flourish in the highly growing OOH segment
Comprehensive analysis of OOH media and its competitors( LiveMedia, TagMedia and DOOHM) in the current environment
Analysis of entry into 2 tier cities considering footfalls and potential reach to the customers
Study on effectiveness of Creative ad campaign like ZOOZOO and its incorporation in OOH media ads
Study on limitations of OOH media in 2011 and how to overcome it