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Is the Purple Cow concept is applicable to this part of the world or do you think that marketability is still to mature here?
2. How would brand building be different from building a ‘purple cow’?
3. What would happen if you actually told the truth inside your company and to your customers?
4. What does the author mean when he says, "you've got a chance to reinvent who you are and what do you do!” Today, Marketing is a whole new concept. Build marketing into the product. Everything revolves around product attributes. Let the product do the talking and know your processes well !!!
The products is the marketing Google changed everything