31-01-2015 e-choupal 1
MIDDLEMAN
S*C*S!!!
ITC : e-Choupal
31-01-2015 2e-choupal
31-01-2015 e-choupal 3
Before
1999
31-01-2015 e-choupal 4
Middlemen clogged
the supply chain
Unproductive
cycle
Unfair
practices
MIDDLEMAN RULES
31-01-2015 e-choupal 5
After1999
Market-led business model
# e-Choupal: the single-largest IT-based intervention
# e-Choupal: farmer's decision-making abil...
e-choupal
e-choupal
e-choupal
e-choupal
e-choupal
31-01-2015 7e-choupal
e-choupal
States covered
Villages covered
No. of e-choupals
Farmers e-empowered
Now
15
40, 000
6, 500
08 million
COVERAGE
...
Transaction cost in Mandi Chain
(before e-Choupal)
Transaction cost in Mandi Chain
(after e-Choupal)
31-01-2015 e-choupal 11
THE SANCHALAK
Organizes choupal
gatherings
Works on
commission basis
Performs quality
comparison
T...
31-01-2015 12e-choupal
31-01-2015 13e-choupal
CREDITS:
www.itcportal.com
www.wikipedia.com
www.echoupal.com
www.itcibd.com
www.soyachoupal.com
www.scribd.com
www.slides...
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ITC e-choupal

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  • In March 1999, Sivakumar was challenged by ITC Chairman Y.C. Deveshwar

    middlemen clogged the supply chain, reducing profit margins for both farmers and buyers such as ITC. Unfair practices affected the way the farmers were paid, the weighing of the produce, and the amount of time taken by the process. This drastically increased transaction costs, slashing potential profits for the farmer.

    The Seed Is Cultivated
  • Dude…it’s over !!!

    The village of Dahod appeared to be an unlikely setting for a technological revolution. Located 25 kilometers south of Bhopal in India’s central state of Madhya Pradesh, Dahod

  • Before 1999
  • Farmers were losing 60-70% of the potential value of their crop

    Increased transaction costs, slashing potential profits for the farmer.

    Minimum investment in crops, Primitive farming style

  • Before 1999
  • ITC e-choupal

    1. 1. 31-01-2015 e-choupal 1 MIDDLEMAN S*C*S!!!
    2. 2. ITC : e-Choupal 31-01-2015 2e-choupal
    3. 3. 31-01-2015 e-choupal 3 Before 1999
    4. 4. 31-01-2015 e-choupal 4 Middlemen clogged the supply chain Unproductive cycle Unfair practices MIDDLEMAN RULES
    5. 5. 31-01-2015 e-choupal 5 After1999
    6. 6. Market-led business model # e-Choupal: the single-largest IT-based intervention # e-Choupal: farmer's decision-making ability e-choupal ITC IBD # Initiated in 2000 in the villages of MP # Specifically designed to tackle the challenges # Unshackles the potential of Indian farmer # Covers 1/6 of rural India 31-01-2015 6e-choupal
    7. 7. e-choupal e-choupal e-choupal e-choupal e-choupal 31-01-2015 7e-choupal
    8. 8. e-choupal States covered Villages covered No. of e-choupals Farmers e-empowered Now 15 40, 000 6, 500 08 million COVERAGE 31-01-2015 8e-choupal
    9. 9. Transaction cost in Mandi Chain (before e-Choupal)
    10. 10. Transaction cost in Mandi Chain (after e-Choupal)
    11. 11. 31-01-2015 e-choupal 11 THE SANCHALAK Organizes choupal gatherings Works on commission basis Performs quality comparison Trained by ITC Sanchalak would use his assigned user name and password to access www.Soyachoupal.Com All necessary details are posted on a notice board in the sanchalak’s house Smart Card
    12. 12. 31-01-2015 12e-choupal
    13. 13. 31-01-2015 13e-choupal
    14. 14. CREDITS: www.itcportal.com www.wikipedia.com www.echoupal.com www.itcibd.com www.soyachoupal.com www.scribd.com www.slideshare.com www.authorstream.com 31-01-2015 14e-choupal Websites: Photos: Flickr Google images Istock photo Getty images THANK YOU
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