0
BiKE Lab@SNUSOCIAL SEMANTIC WEB                       review               Jinuk, Jung              twitter : @cool_uk    ...
Social Network Service,                       ?
Social Network
,Social Network
Semantic Web
,                   .Semantic Web
,
,   ?
+Social Network       Semantic Web
Social Network :              ,                   +Semantic Web :                       ,                           .
=   ,
Social Semantic Web :                      ,             ,       2.0              ,   ,            .                      ...
?
More!
Social Semantic Web :         S2W                                                         ,                               ...
Social Semantic Web :                        ,                             “     ”                            “          ”...
!
,   ! :-)
1st.
Why?
: Web 1.0
Web 1.0      Read-Only Web
ServiceWeb 1.0   Read-Only Web                   user   user   user   user                   user   user   user   user
:Web 2.0
Web 2.0      Read-Write Web
ServiceWeb 2.0   Read-Write Web                    user   user   user   user                    user   user   user   user
Social Software
Social Software                  !
.Social Network Service,                       ?
SNS.
?
Objects of interest
Object-Centered Networks
SNS
Social Software
.
Navigation Content Item     Representing     Data Control          .....
.   .
?
Semantic Web Technology!
시맨틱 웹 기술의 재사용
FOAF Project! Friend-of-a-Friend
사람과 사람 사이의 관계를 서술    FOAF Project!    Friend-of-a-Friend
SIOC Project!Semantically-Interlinked Online Communities
온라인 커뮤니티의 의미적 연결            SIOC Project!Semantically-Interlinked Online Communities
표현   온톨로지어휘    질의
-시맨틱 기술로 인한-풍부한 데이터 소스 제공
2nd.
Social Semantic Web                      ?
I love SNS!cool_uk
4Square   Facebook   Twitter  Bump                me2dayCyworld    cool_uk    Daum Place             Blog
..
cool_uk    *‘    ’   *
..cool_uk          ,     ?
4Square   Facebook     Twitter            Bump                   me2day                       echo4ngel          Cyworld  ...
4Square        Facebook   Twitter             Bump                     me2day          Cyworld          cool_uk    Daum Pl...
I can do it!Social Semantic Web
!Social Semantic Web
/            SNS               !Social Semantic Web                          !
!Social Semantic Web                      ...
!Social Semantic Web                 ,        !        ,                      .
Semantics    !Social Semantic Web
!    ?        :-)
3rd.
Common Technologies and Trends
!Common Technologies and Trends
RSS       AJAX      Mashups     AdvertisingThe web on any device  Content Delivery  Cloud Computing
RSS       AJAX      Mashups     AdvertisingThe web on any device  Content Delivery  Cloud Computing
I like it!Web Sites                 Others
I like it!            bookmarked!Web Sites                        Others
I like it!            Visit!Web Sites                          Others
,
!!!!!!Web Sites x 100                      Others
48     ...
.... We wish ...Web Sites                               Others
Automatically deliver         the latest content..Web Sites                                Others
in computer-readable feed...Web Sites                                    Others
It’s me!RSS
On Web Browser   Google Reader,    Bloglines ..RSS Feed Read       !     Thunderbird,     Apple Mail.. On Your Desktop
CrawlingWeb Sites x 100                             Others
cool!
!!     !
Interoperability.
Interoperability.            ≓
Interoperability.      =
RSS
Really Simple Syndication          RSS
Really Simple Syndication          RSS   Rich Site Summary
Really Simple SyndicationRDF Site Summary       RSS                Rich Site Summary
Really Simple SyndicationRDF Site Summary       RSS          And so on..                Rich Site Summary
NewsML
NewsMLXML
NewsMLRSS 2.x            RDF (RSS 1.x)
NewsMLRSS 2.x               RDF (RSS 1.x)   Latest Article, with Hyperlinks,        Title and Summary,     computer-readab...
NewsML                Semantic                               Vocabulary                                        !RSS 2.x   ...
RSS      !
Shared Calendar        RSS                  Book LibraryAnd so on..
OK!
RSS      AJAX      Mashups     AdvertisingThe web on any device  Content Delivery  Cloud Computing
Asynchronous Javascript and XML
,
Submit!
@#$%@#
AJAX   .
Submit!
AJAX   Call              No Refresh
Google Maps
Realtime UI              Chatting
cool!Really cool?!
There is no link, no URL!
RSS       AJAX   Mashups     AdvertisingThe web on any device  Content Delivery  Cloud Computing
= COMBINING DATA
with=?
Mashups has 3 components!Joe Keller
Presentation Layer,                Logic Layer,                 Data LayerJoe Keller
Presentation Layer,                Logic Layer,                 Data LayerJoe Keller
DATA LAYER   > Fundamental or value-added data
Fundamental data     structured data     standard feeds      other data that can be subscribed                   open to e...
Value-added Data    unstructured data    individualised data    vertical data                     lack of standard feeds o...
RSS     AJAX   MashupsAdvertising  MultimediaContent DeliveryCloud Computing
Banners and rich mediaList-type advertisements   mobile advertising
Web 1.0-like!Banners and rich mediaList-type advertisements   mobile advertising
A Bannerin real-world!
Banner           BannerBanner
?CPM(cost per mille)
=
==
===
CPC(cost per click)
SEO(search engine optimisation)CPC(cost per click)
SEM(search engine marketing) SEO(search engine optimisation)CPC(cost per click)
SEM(search engine marketing)                                            CPA(cost per acquisition) SEO(search engine optimi...
:                Traceability         Attribute-based targeting            APIs for advertisingIntegration between offline...
Traceability                   ?               ?
Behavior Targeted advertising                    Search History              ,     ,                     ..              A...
APIs for advertising             ex.
Matching online information to offline ads             ex. TV show          URL                           QR
RSS     AJAX   Mashups  AdvertisingMultimediaContent DeliveryCloud Computing
web on device                                             Video                     Video needs to be                     ...
web on device                                                  VideoMultimedia Data - Video                 YouTube, Daum ...
web on device              VideoVideo   Web
web on device                                   VideoVideo   Web              1. HTML markup                   ?          ...
web on device                                             Video1. HTML markup                           ?                 ...
web on device                                                 Video                                                       ...
web on device                                               Video                                                       HT...
RSS        AJAX       Mashups      Advertising The web on any device   Content DeliveryCloud Computing
Cloud?
Computing?
?
, ATM
,
,
It just works!
.Kai-Fu LeeGoogle (VPE)
Accessibility,               Shareability,               Freedom,               Simplicity,               SecurityKai-Fu L...
.Kai-Fu LeeGoogle (VPE)
User Centric,               Task Centric,               Powerful,               Accessibility,               Intelligent, ...
User CentricTask Centric  Powerful Accessibility  IntelligentProgrammable
User Centric
User Centric
User Centric           PC   PC
@#$@#%@일일히 타이핑?
IR   ..            @#$@#%@          IR로 전송?
데이터와 어플리케이션은언제나 유저와 함께 한다    Sync!
!    Tackle!
Q. 우리집 PC에 있는 데이터도 언제 어디서나 접속 가능한데?               그럼 우리집 컴퓨터도 클라우드 컴퓨팅이냐?                         ?
Q. 우리집 PC에 있는 데이터도 언제 어디서나 접속 가능한데?               그럼 우리집 컴퓨터도 클라우드 컴퓨팅이냐?                     -   -
데이터와 어플리케이션은언제나 유저와 함께 한다    - 당신이 어디에 있던, 어떤 기기를 쓰던
또한,
데이터와 어플리케이션은언제나 유저들과 함께 한다       - 데이터 공유의 용이함
데이터와 어플리케이션은 언제나 유저들과 함께 한다           upload             Share
데이터와 어플리케이션은 언제나 유저들과 함께 한다           upload             Share                     언제, 어디서든                     다양한 디바이스에서
User CentricTask Centric  Powerful Accessibility  IntelligentProgrammable
Powerful Computer Tasking           Task                            Tasking                  PC
Powerful Computer Tasking           Task                            Tasking                  PC   (              )
!    Tackle!
Q. 그럼 우리집 컴퓨터 서버가 두대면?        그럼 우리집 컴퓨터도 클라우드 컴퓨팅이냐?(2)                                     ?
Q. 그럼 우리집 컴퓨터 서버가 두대면?        그럼 우리집 컴퓨터도 클라우드 컴퓨팅이냐?(2)‘ ’      ?                          ....
Q. 그럼 Seti@Home이나 웹하드, 싸이월드 배경음악도?                근데 뭐가 좀 이상한데?                     ?
Q. 그럼 Seti@Home이나 웹하드, 싸이월드 배경음악도?                     근데 뭐가 좀 이상한데?          Grid     Computing!                  @$%@#$%@#
Grid Computing,      (          )      @$%@#$%@#
User CentricTask Centric  Powerful Accessibility  IntelligentProgrammable
Accessibility : Universal Search                  1세대의 검색                        PageRank
Accessibility : Universal Search     Video        Music            Book   Geo
Accessibility : Universal Search                    검색엔진     Video        Music            Book   Geo
Accessibility : Universal Search                    검색엔진     Video        Music            Book   Geo                 Sear...
User CentricTask Centric  Powerful Accessibility  IntelligentProgrammable
Intelligent              Google Earth
Intelligent
Intelligent               리뷰              사진              위키
Intelligent               리뷰              사진              위키
Intelligent        사용자들의 Contribution / Collaboration
Intelligent                         combine              Intelligent knowledge
User CentricTask Centric  Powerful Accessibility  IntelligentProgrammable
Programmable               in Cloud
Programmable
Programmable           수많은 서버들의 모음
Programmable               어떻게 관리 할 것인가?               자원관리는 어떻게?               내결함성 처리는?
Programmable               MapReduce                Big Table
Common Technologies and Trends                            Fin.
I’m tired!
!See you! :-)
Social Semantic Web Ch. 1~3 review
Social Semantic Web Ch. 1~3 review
Social Semantic Web Ch. 1~3 review
Social Semantic Web Ch. 1~3 review
Social Semantic Web Ch. 1~3 review
Social Semantic Web Ch. 1~3 review
Social Semantic Web Ch. 1~3 review
Social Semantic Web Ch. 1~3 review
Social Semantic Web Ch. 1~3 review
Social Semantic Web Ch. 1~3 review
Social Semantic Web Ch. 1~3 review
Social Semantic Web Ch. 1~3 review
Social Semantic Web Ch. 1~3 review
Social Semantic Web Ch. 1~3 review
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Social Semantic Web Ch. 1~3 review

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서울대학교 의생명지식공학연구실(BiKE Lab)에서 있었던 분기별 스터디 발표때 사용된 자료입니다.

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Transcript of "Social Semantic Web Ch. 1~3 review"

  1. 1. BiKE Lab@SNUSOCIAL SEMANTIC WEB review Jinuk, Jung twitter : @cool_uk email : kool.uk@gmail.com
  2. 2. Social Network Service, ?
  3. 3. Social Network
  4. 4. ,Social Network
  5. 5. Semantic Web
  6. 6. , .Semantic Web
  7. 7. ,
  8. 8. , ?
  9. 9. +Social Network Semantic Web
  10. 10. Social Network : , +Semantic Web : , .
  11. 11. = ,
  12. 12. Social Semantic Web : , , 2.0 , , . http://en.wikipedia.org/wiki/Social_Semantic_Web
  13. 13. ?
  14. 14. More!
  15. 15. Social Semantic Web : S2W , . http://en.wikipedia.org/wiki/Social_Semantic_Web
  16. 16. Social Semantic Web : , “ ” “ ” . http://en.wikipedia.org/wiki/Social_Semantic_Web
  17. 17. !
  18. 18. , ! :-)
  19. 19. 1st.
  20. 20. Why?
  21. 21. : Web 1.0
  22. 22. Web 1.0 Read-Only Web
  23. 23. ServiceWeb 1.0 Read-Only Web user user user user user user user user
  24. 24. :Web 2.0
  25. 25. Web 2.0 Read-Write Web
  26. 26. ServiceWeb 2.0 Read-Write Web user user user user user user user user
  27. 27. Social Software
  28. 28. Social Software !
  29. 29. .Social Network Service, ?
  30. 30. SNS.
  31. 31. ?
  32. 32. Objects of interest
  33. 33. Object-Centered Networks
  34. 34. SNS
  35. 35. Social Software
  36. 36. .
  37. 37. Navigation Content Item Representing Data Control .....
  38. 38. . .
  39. 39. ?
  40. 40. Semantic Web Technology!
  41. 41. 시맨틱 웹 기술의 재사용
  42. 42. FOAF Project! Friend-of-a-Friend
  43. 43. 사람과 사람 사이의 관계를 서술 FOAF Project! Friend-of-a-Friend
  44. 44. SIOC Project!Semantically-Interlinked Online Communities
  45. 45. 온라인 커뮤니티의 의미적 연결 SIOC Project!Semantically-Interlinked Online Communities
  46. 46. 표현 온톨로지어휘 질의
  47. 47. -시맨틱 기술로 인한-풍부한 데이터 소스 제공
  48. 48. 2nd.
  49. 49. Social Semantic Web ?
  50. 50. I love SNS!cool_uk
  51. 51. 4Square Facebook Twitter Bump me2dayCyworld cool_uk Daum Place Blog
  52. 52. ..
  53. 53. cool_uk *‘ ’ *
  54. 54. ..cool_uk , ?
  55. 55. 4Square Facebook Twitter Bump me2day echo4ngel Cyworld Daum Place Blogcool_uk ..
  56. 56. 4Square Facebook Twitter Bump me2day Cyworld cool_uk Daum Placeme2day 4Square Blog ..
  57. 57. I can do it!Social Semantic Web
  58. 58. !Social Semantic Web
  59. 59. / SNS !Social Semantic Web !
  60. 60. !Social Semantic Web ...
  61. 61. !Social Semantic Web , ! , .
  62. 62. Semantics !Social Semantic Web
  63. 63. ! ? :-)
  64. 64. 3rd.
  65. 65. Common Technologies and Trends
  66. 66. !Common Technologies and Trends
  67. 67. RSS AJAX Mashups AdvertisingThe web on any device Content Delivery Cloud Computing
  68. 68. RSS AJAX Mashups AdvertisingThe web on any device Content Delivery Cloud Computing
  69. 69. I like it!Web Sites Others
  70. 70. I like it! bookmarked!Web Sites Others
  71. 71. I like it! Visit!Web Sites Others
  72. 72. ,
  73. 73. !!!!!!Web Sites x 100 Others
  74. 74. 48 ...
  75. 75. .... We wish ...Web Sites Others
  76. 76. Automatically deliver the latest content..Web Sites Others
  77. 77. in computer-readable feed...Web Sites Others
  78. 78. It’s me!RSS
  79. 79. On Web Browser Google Reader, Bloglines ..RSS Feed Read ! Thunderbird, Apple Mail.. On Your Desktop
  80. 80. CrawlingWeb Sites x 100 Others
  81. 81. cool!
  82. 82. !! !
  83. 83. Interoperability.
  84. 84. Interoperability. ≓
  85. 85. Interoperability. =
  86. 86. RSS
  87. 87. Really Simple Syndication RSS
  88. 88. Really Simple Syndication RSS Rich Site Summary
  89. 89. Really Simple SyndicationRDF Site Summary RSS Rich Site Summary
  90. 90. Really Simple SyndicationRDF Site Summary RSS And so on.. Rich Site Summary
  91. 91. NewsML
  92. 92. NewsMLXML
  93. 93. NewsMLRSS 2.x RDF (RSS 1.x)
  94. 94. NewsMLRSS 2.x RDF (RSS 1.x) Latest Article, with Hyperlinks, Title and Summary, computer-readable format
  95. 95. NewsML Semantic Vocabulary !RSS 2.x RDF (RSS 1.x) Latest Article, with Hyperlinks, Title and Summary, computer-readable format
  96. 96. RSS !
  97. 97. Shared Calendar RSS Book LibraryAnd so on..
  98. 98. OK!
  99. 99. RSS AJAX Mashups AdvertisingThe web on any device Content Delivery Cloud Computing
  100. 100. Asynchronous Javascript and XML
  101. 101. ,
  102. 102. Submit!
  103. 103. @#$%@#
  104. 104. AJAX .
  105. 105. Submit!
  106. 106. AJAX Call No Refresh
  107. 107. Google Maps
  108. 108. Realtime UI Chatting
  109. 109. cool!Really cool?!
  110. 110. There is no link, no URL!
  111. 111. RSS AJAX Mashups AdvertisingThe web on any device Content Delivery Cloud Computing
  112. 112. = COMBINING DATA
  113. 113. with=?
  114. 114. Mashups has 3 components!Joe Keller
  115. 115. Presentation Layer, Logic Layer, Data LayerJoe Keller
  116. 116. Presentation Layer, Logic Layer, Data LayerJoe Keller
  117. 117. DATA LAYER > Fundamental or value-added data
  118. 118. Fundamental data structured data standard feeds other data that can be subscribed open to everone!
  119. 119. Value-added Data unstructured data individualised data vertical data lack of standard feeds or APIs
  120. 120. RSS AJAX MashupsAdvertising MultimediaContent DeliveryCloud Computing
  121. 121. Banners and rich mediaList-type advertisements mobile advertising
  122. 122. Web 1.0-like!Banners and rich mediaList-type advertisements mobile advertising
  123. 123. A Bannerin real-world!
  124. 124. Banner BannerBanner
  125. 125. ?CPM(cost per mille)
  126. 126. =
  127. 127. ==
  128. 128. ===
  129. 129. CPC(cost per click)
  130. 130. SEO(search engine optimisation)CPC(cost per click)
  131. 131. SEM(search engine marketing) SEO(search engine optimisation)CPC(cost per click)
  132. 132. SEM(search engine marketing) CPA(cost per acquisition) SEO(search engine optimisation)CPC(cost per click)
  133. 133. : Traceability Attribute-based targeting APIs for advertisingIntegration between offline and online media
  134. 134. Traceability ? ?
  135. 135. Behavior Targeted advertising Search History , , .. Attribute-based targeting
  136. 136. APIs for advertising ex.
  137. 137. Matching online information to offline ads ex. TV show URL QR
  138. 138. RSS AJAX Mashups AdvertisingMultimediaContent DeliveryCloud Computing
  139. 139. web on device Video Video needs to be made into a ‘First-class citizen’ of the web!Håkon Wium Lie (opera soft. CTO)
  140. 140. web on device VideoMultimedia Data - Video YouTube, Daum TVpot, Vimeo ...
  141. 141. web on device VideoVideo Web
  142. 142. web on device VideoVideo Web 1. HTML markup ? 2. ?
  143. 143. web on device Video1. HTML markup ? : <Object> - Object Video Flash
  144. 144. web on device Video HTML51. HTML markup ? : <Object> - Object Video Flash <video> on HTML5
  145. 145. web on device Video HTML52. ? : Flash Movie , 아직까지는 표준이 정해지지 않았음. FireFox는 Ogg Theora 코덱, Safari, Chrome은 H. 264코덱 사용 중
  146. 146. RSS AJAX Mashups Advertising The web on any device Content DeliveryCloud Computing
  147. 147. Cloud?
  148. 148. Computing?
  149. 149. ?
  150. 150. , ATM
  151. 151. ,
  152. 152. ,
  153. 153. It just works!
  154. 154. .Kai-Fu LeeGoogle (VPE)
  155. 155. Accessibility, Shareability, Freedom, Simplicity, SecurityKai-Fu LeeGoogle (VPE)
  156. 156. .Kai-Fu LeeGoogle (VPE)
  157. 157. User Centric, Task Centric, Powerful, Accessibility, Intelligent, ProgrammableKai-Fu LeeGoogle (VPE)
  158. 158. User CentricTask Centric Powerful Accessibility IntelligentProgrammable
  159. 159. User Centric
  160. 160. User Centric
  161. 161. User Centric PC PC
  162. 162. @#$@#%@일일히 타이핑?
  163. 163. IR .. @#$@#%@ IR로 전송?
  164. 164. 데이터와 어플리케이션은언제나 유저와 함께 한다 Sync!
  165. 165. ! Tackle!
  166. 166. Q. 우리집 PC에 있는 데이터도 언제 어디서나 접속 가능한데? 그럼 우리집 컴퓨터도 클라우드 컴퓨팅이냐? ?
  167. 167. Q. 우리집 PC에 있는 데이터도 언제 어디서나 접속 가능한데? 그럼 우리집 컴퓨터도 클라우드 컴퓨팅이냐? - -
  168. 168. 데이터와 어플리케이션은언제나 유저와 함께 한다 - 당신이 어디에 있던, 어떤 기기를 쓰던
  169. 169. 또한,
  170. 170. 데이터와 어플리케이션은언제나 유저들과 함께 한다 - 데이터 공유의 용이함
  171. 171. 데이터와 어플리케이션은 언제나 유저들과 함께 한다 upload Share
  172. 172. 데이터와 어플리케이션은 언제나 유저들과 함께 한다 upload Share 언제, 어디서든 다양한 디바이스에서
  173. 173. User CentricTask Centric Powerful Accessibility IntelligentProgrammable
  174. 174. Powerful Computer Tasking Task Tasking PC
  175. 175. Powerful Computer Tasking Task Tasking PC ( )
  176. 176. ! Tackle!
  177. 177. Q. 그럼 우리집 컴퓨터 서버가 두대면? 그럼 우리집 컴퓨터도 클라우드 컴퓨팅이냐?(2) ?
  178. 178. Q. 그럼 우리집 컴퓨터 서버가 두대면? 그럼 우리집 컴퓨터도 클라우드 컴퓨팅이냐?(2)‘ ’ ? ....
  179. 179. Q. 그럼 Seti@Home이나 웹하드, 싸이월드 배경음악도? 근데 뭐가 좀 이상한데? ?
  180. 180. Q. 그럼 Seti@Home이나 웹하드, 싸이월드 배경음악도? 근데 뭐가 좀 이상한데? Grid Computing! @$%@#$%@#
  181. 181. Grid Computing, ( ) @$%@#$%@#
  182. 182. User CentricTask Centric Powerful Accessibility IntelligentProgrammable
  183. 183. Accessibility : Universal Search 1세대의 검색 PageRank
  184. 184. Accessibility : Universal Search Video Music Book Geo
  185. 185. Accessibility : Universal Search 검색엔진 Video Music Book Geo
  186. 186. Accessibility : Universal Search 검색엔진 Video Music Book Geo Search Result
  187. 187. User CentricTask Centric Powerful Accessibility IntelligentProgrammable
  188. 188. Intelligent Google Earth
  189. 189. Intelligent
  190. 190. Intelligent 리뷰 사진 위키
  191. 191. Intelligent 리뷰 사진 위키
  192. 192. Intelligent 사용자들의 Contribution / Collaboration
  193. 193. Intelligent combine Intelligent knowledge
  194. 194. User CentricTask Centric Powerful Accessibility IntelligentProgrammable
  195. 195. Programmable in Cloud
  196. 196. Programmable
  197. 197. Programmable 수많은 서버들의 모음
  198. 198. Programmable 어떻게 관리 할 것인가? 자원관리는 어떻게? 내결함성 처리는?
  199. 199. Programmable MapReduce Big Table
  200. 200. Common Technologies and Trends Fin.
  201. 201. I’m tired!
  202. 202. !See you! :-)
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