Social Semantic Web Ch. 1~3 review
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Social Semantic Web Ch. 1~3 review

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서울대학교 의생명지식공학연구실(BiKE Lab)에서 있었던 분기별 스터디 발표때 사용된 자료입니다.

서울대학교 의생명지식공학연구실(BiKE Lab)에서 있었던 분기별 스터디 발표때 사용된 자료입니다.

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    Social Semantic Web Ch. 1~3 review Social Semantic Web Ch. 1~3 review Presentation Transcript

    • BiKE Lab@SNUSOCIAL SEMANTIC WEB review Jinuk, Jung twitter : @cool_uk email : kool.uk@gmail.com
    • Social Network Service, ?
    • Social Network
    • ,Social Network
    • Semantic Web
    • , .Semantic Web
    • ,
    • , ?
    • +Social Network Semantic Web
    • Social Network : , +Semantic Web : , .
    • = ,
    • Social Semantic Web : , , 2.0 , , . http://en.wikipedia.org/wiki/Social_Semantic_Web
    • ?
    • More!
    • Social Semantic Web : S2W , . http://en.wikipedia.org/wiki/Social_Semantic_Web
    • Social Semantic Web : , “ ” “ ” . http://en.wikipedia.org/wiki/Social_Semantic_Web
    • !
    • , ! :-)
    • 1st.
    • Why?
    • : Web 1.0
    • Web 1.0 Read-Only Web
    • ServiceWeb 1.0 Read-Only Web user user user user user user user user
    • :Web 2.0
    • Web 2.0 Read-Write Web
    • ServiceWeb 2.0 Read-Write Web user user user user user user user user
    • Social Software
    • Social Software !
    • .Social Network Service, ?
    • SNS.
    • ?
    • Objects of interest
    • Object-Centered Networks
    • SNS
    • Social Software
    • .
    • Navigation Content Item Representing Data Control .....
    • . .
    • ?
    • Semantic Web Technology!
    • 시맨틱 웹 기술의 재사용
    • FOAF Project! Friend-of-a-Friend
    • 사람과 사람 사이의 관계를 서술 FOAF Project! Friend-of-a-Friend
    • SIOC Project!Semantically-Interlinked Online Communities
    • 온라인 커뮤니티의 의미적 연결 SIOC Project!Semantically-Interlinked Online Communities
    • 표현 온톨로지어휘 질의
    • -시맨틱 기술로 인한-풍부한 데이터 소스 제공
    • 2nd.
    • Social Semantic Web ?
    • I love SNS!cool_uk
    • 4Square Facebook Twitter Bump me2dayCyworld cool_uk Daum Place Blog
    • ..
    • cool_uk *‘ ’ *
    • ..cool_uk , ?
    • 4Square Facebook Twitter Bump me2day echo4ngel Cyworld Daum Place Blogcool_uk ..
    • 4Square Facebook Twitter Bump me2day Cyworld cool_uk Daum Placeme2day 4Square Blog ..
    • I can do it!Social Semantic Web
    • !Social Semantic Web
    • / SNS !Social Semantic Web !
    • !Social Semantic Web ...
    • !Social Semantic Web , ! , .
    • Semantics !Social Semantic Web
    • ! ? :-)
    • 3rd.
    • Common Technologies and Trends
    • !Common Technologies and Trends
    • RSS AJAX Mashups AdvertisingThe web on any device Content Delivery Cloud Computing
    • RSS AJAX Mashups AdvertisingThe web on any device Content Delivery Cloud Computing
    • I like it!Web Sites Others
    • I like it! bookmarked!Web Sites Others
    • I like it! Visit!Web Sites Others
    • ,
    • !!!!!!Web Sites x 100 Others
    • 48 ...
    • .... We wish ...Web Sites Others
    • Automatically deliver the latest content..Web Sites Others
    • in computer-readable feed...Web Sites Others
    • It’s me!RSS
    • On Web Browser Google Reader, Bloglines ..RSS Feed Read ! Thunderbird, Apple Mail.. On Your Desktop
    • CrawlingWeb Sites x 100 Others
    • cool!
    • !! !
    • Interoperability.
    • Interoperability. ≓
    • Interoperability. =
    • RSS
    • Really Simple Syndication RSS
    • Really Simple Syndication RSS Rich Site Summary
    • Really Simple SyndicationRDF Site Summary RSS Rich Site Summary
    • Really Simple SyndicationRDF Site Summary RSS And so on.. Rich Site Summary
    • NewsML
    • NewsMLXML
    • NewsMLRSS 2.x RDF (RSS 1.x)
    • NewsMLRSS 2.x RDF (RSS 1.x) Latest Article, with Hyperlinks, Title and Summary, computer-readable format
    • NewsML Semantic Vocabulary !RSS 2.x RDF (RSS 1.x) Latest Article, with Hyperlinks, Title and Summary, computer-readable format
    • RSS !
    • Shared Calendar RSS Book LibraryAnd so on..
    • OK!
    • RSS AJAX Mashups AdvertisingThe web on any device Content Delivery Cloud Computing
    • Asynchronous Javascript and XML
    • ,
    • Submit!
    • @#$%@#
    • AJAX .
    • Submit!
    • AJAX Call No Refresh
    • Google Maps
    • Realtime UI Chatting
    • cool!Really cool?!
    • There is no link, no URL!
    • RSS AJAX Mashups AdvertisingThe web on any device Content Delivery Cloud Computing
    • = COMBINING DATA
    • with=?
    • Mashups has 3 components!Joe Keller
    • Presentation Layer, Logic Layer, Data LayerJoe Keller
    • Presentation Layer, Logic Layer, Data LayerJoe Keller
    • DATA LAYER > Fundamental or value-added data
    • Fundamental data structured data standard feeds other data that can be subscribed open to everone!
    • Value-added Data unstructured data individualised data vertical data lack of standard feeds or APIs
    • RSS AJAX MashupsAdvertising MultimediaContent DeliveryCloud Computing
    • Banners and rich mediaList-type advertisements mobile advertising
    • Web 1.0-like!Banners and rich mediaList-type advertisements mobile advertising
    • A Bannerin real-world!
    • Banner BannerBanner
    • ?CPM(cost per mille)
    • =
    • ==
    • ===
    • CPC(cost per click)
    • SEO(search engine optimisation)CPC(cost per click)
    • SEM(search engine marketing) SEO(search engine optimisation)CPC(cost per click)
    • SEM(search engine marketing) CPA(cost per acquisition) SEO(search engine optimisation)CPC(cost per click)
    • : Traceability Attribute-based targeting APIs for advertisingIntegration between offline and online media
    • Traceability ? ?
    • Behavior Targeted advertising Search History , , .. Attribute-based targeting
    • APIs for advertising ex.
    • Matching online information to offline ads ex. TV show URL QR
    • RSS AJAX Mashups AdvertisingMultimediaContent DeliveryCloud Computing
    • web on device Video Video needs to be made into a ‘First-class citizen’ of the web!Håkon Wium Lie (opera soft. CTO)
    • web on device VideoMultimedia Data - Video YouTube, Daum TVpot, Vimeo ...
    • web on device VideoVideo Web
    • web on device VideoVideo Web 1. HTML markup ? 2. ?
    • web on device Video1. HTML markup ? : <Object> - Object Video Flash
    • web on device Video HTML51. HTML markup ? : <Object> - Object Video Flash <video> on HTML5
    • web on device Video HTML52. ? : Flash Movie , 아직까지는 표준이 정해지지 않았음. FireFox는 Ogg Theora 코덱, Safari, Chrome은 H. 264코덱 사용 중
    • RSS AJAX Mashups Advertising The web on any device Content DeliveryCloud Computing
    • Cloud?
    • Computing?
    • ?
    • , ATM
    • ,
    • ,
    • It just works!
    • .Kai-Fu LeeGoogle (VPE)
    • Accessibility, Shareability, Freedom, Simplicity, SecurityKai-Fu LeeGoogle (VPE)
    • .Kai-Fu LeeGoogle (VPE)
    • User Centric, Task Centric, Powerful, Accessibility, Intelligent, ProgrammableKai-Fu LeeGoogle (VPE)
    • User CentricTask Centric Powerful Accessibility IntelligentProgrammable
    • User Centric
    • User Centric
    • User Centric PC PC
    • @#$@#%@일일히 타이핑?
    • IR .. @#$@#%@ IR로 전송?
    • 데이터와 어플리케이션은언제나 유저와 함께 한다 Sync!
    • ! Tackle!
    • Q. 우리집 PC에 있는 데이터도 언제 어디서나 접속 가능한데? 그럼 우리집 컴퓨터도 클라우드 컴퓨팅이냐? ?
    • Q. 우리집 PC에 있는 데이터도 언제 어디서나 접속 가능한데? 그럼 우리집 컴퓨터도 클라우드 컴퓨팅이냐? - -
    • 데이터와 어플리케이션은언제나 유저와 함께 한다 - 당신이 어디에 있던, 어떤 기기를 쓰던
    • 또한,
    • 데이터와 어플리케이션은언제나 유저들과 함께 한다 - 데이터 공유의 용이함
    • 데이터와 어플리케이션은 언제나 유저들과 함께 한다 upload Share
    • 데이터와 어플리케이션은 언제나 유저들과 함께 한다 upload Share 언제, 어디서든 다양한 디바이스에서
    • User CentricTask Centric Powerful Accessibility IntelligentProgrammable
    • Powerful Computer Tasking Task Tasking PC
    • Powerful Computer Tasking Task Tasking PC ( )
    • ! Tackle!
    • Q. 그럼 우리집 컴퓨터 서버가 두대면? 그럼 우리집 컴퓨터도 클라우드 컴퓨팅이냐?(2) ?
    • Q. 그럼 우리집 컴퓨터 서버가 두대면? 그럼 우리집 컴퓨터도 클라우드 컴퓨팅이냐?(2)‘ ’ ? ....
    • Q. 그럼 Seti@Home이나 웹하드, 싸이월드 배경음악도? 근데 뭐가 좀 이상한데? ?
    • Q. 그럼 Seti@Home이나 웹하드, 싸이월드 배경음악도? 근데 뭐가 좀 이상한데? Grid Computing! @$%@#$%@#
    • Grid Computing, ( ) @$%@#$%@#
    • User CentricTask Centric Powerful Accessibility IntelligentProgrammable
    • Accessibility : Universal Search 1세대의 검색 PageRank
    • Accessibility : Universal Search Video Music Book Geo
    • Accessibility : Universal Search 검색엔진 Video Music Book Geo
    • Accessibility : Universal Search 검색엔진 Video Music Book Geo Search Result
    • User CentricTask Centric Powerful Accessibility IntelligentProgrammable
    • Intelligent Google Earth
    • Intelligent
    • Intelligent 리뷰 사진 위키
    • Intelligent 리뷰 사진 위키
    • Intelligent 사용자들의 Contribution / Collaboration
    • Intelligent combine Intelligent knowledge
    • User CentricTask Centric Powerful Accessibility IntelligentProgrammable
    • Programmable in Cloud
    • Programmable
    • Programmable 수많은 서버들의 모음
    • Programmable 어떻게 관리 할 것인가? 자원관리는 어떻게? 내결함성 처리는?
    • Programmable MapReduce Big Table
    • Common Technologies and Trends Fin.
    • I’m tired!
    • !See you! :-)