Presentation3 S33

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    Presentation3 S33 - Presentation Transcript

    1. Have you ever wonder?
    2. oMG…
    3. Where is the marketing money go-ing?
    4. DID YOU SEE THAT?
    5. WHAT?
    6. THAT
    7. PEOPLE IS
      CONNECTING…
    8. They are gathering to share knowledge…
      Are you doing something about it?
    9. WHY WOULD THEY CARE ABOUT YOU THEN?
    10. STRONG RELATIONSHIPS MATTER
      THEY WILL GIVE YOU ALL THE INSIGTHS…
      BUT… USE THEM WIZELY* (IS THAT A WORD?)
      FALL IN LOVE WITH THEM… THEY’RE NOT NAÏVE ANYMORE
      THEY HAVE A VOICE
    11. *WISELY
      BTW, do you know who’s site is getting the organic traffic?
      And, where is all the know how going?
    12. Wtf?
    13. WHO THE F**K IS THE SELF?
      (they made an encyclopedia!)
    14. Who?
    15. some projects need funding…
    16. desperately…
    17. some brands understand this…
    18. And you are a customer as well.
      We all are…
      Why don’t we try a little harder then?
    19. spend your budget wisely…
    20. it can serve many purposes..
    21. sponsor an experience...
      A space to share who they really are…
      TONS OF RELEVANT INFORMATION
      PRICELESS INSIGTHS ON HOW WE ALL CAN
      DO BETTER
      TO MAKE LIFE BETTER FOR OTHERS..
    22. HOW TO MEASURE
      THE ROI?
      WE USE METRICASTM
    23. They set up the field we move on…
    24. we look for relevant information
    25. and we share it with YOOOOOOOOOOOOU
      and you shall share it as well…
      and this may produce useful outcomes:.
      the recognition of the real value of accessing the information, among others…
    26. http://scarlet33.vox.com/We mean to keep you updated.We Coach Agencies.(Some ADS are needed in every relevant content, wouldn’t you agree? (…)
    27. HOW TO MEASURE
      THE ROI THEN?
      DID I MENTION METRICASTM?
    28. What is the value of our networks?
      U: Users. How many. Where are they. Male or Female? What they like… What they don’t like… and why don’t they like it.
      What would they prefer?
      Why???
      Network Value
    29. Network Value
      What is the value of our networks?
      C: Content. What has been consumed and/or produced by users, how do we communicate… what is what they want…
      How others are doing, what are the trends… in other words, a Benchmark.
    30. We all need to dig…
    31. Let’s call it
      RE-SEARCH MARKETING
      the action of researching by re-searching what the TG has been searching…
      And we care about the results…. A LOT.
    32. THEY MAKE OUR JOB creative
      A CHALLENGE for design,
      Production
      and execution .
      We like what we do…:
      We create the interface (we call it the universe)…
      We create goals for the protagonist (you call them customers)…
    33. we need to upgrade FOCUS GROUPS FORMATS
    34. So, where is your strategy budget going?
      we want challenging designs…
      we love fair trade relationships…
    35. No masBasura!
    36. No soy
      Basura!
      COMING SOON
    37. Do not read beauty magazines!
      You have a choice…
      It’s all about the people…
      Listen
      Understand
      Respect
      Recycle
    38. nosoybasura@gmail.com
      http://scarlet33.vox.com/
      http://www.slideshare.net/coodots
      http://www.linkedin.com/in/lauravargas
    SlideShare Zeitgeist 2009

    + laura vargaslaura vargas Nominate

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