Utilizing The Power of LinkedIn Groups

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LinkedIn Groups are a great way to connect and interact with others who have similar interests and promote yourself to a targeted market. Murtaza Vahanvaty from our social media team tells you how you can utilize the power of LinkedIn Groups

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Utilizing The Power of LinkedIn Groups

  1. 1. Utilizing The Power of LinkedIn Groups
  2. 2. Importance of LinkedIn Groups • LinkedIn Groups are a great way to connect and interact with others who have similar interests and promote yourself to a targeted market • Through a LinkedIn Group you have the potential of reaching a huge number of people • Group members will consist entirely of people interested in a particular topic
  3. 3. • There are 2 ways of discovering the right LinkedIn Groups for you • Similar to a telephone directory LinkedIn has a directory to search for LinkedIn Groups • Browse through LinkedIn Groups alphabetically to find the groups that you are looking for • http://www.linkedin.com/directory/groups/ Joining the Right LinkedIn Group
  4. 4. Joining the Right LinkedIn Group
  5. 5. • Search for Groups in the LinkedIn Search Field • Type the keyword that you are looking for in the Search field. • Select the Group filter on the right hand side of the window • Browse through results for the required keyword. Joining the Right LinkedIn Group
  6. 6. Joining the Right LinkedIn Group Search Field Keyword No. of Discussions Group Filter No. of Members
  7. 7. •Things to look out for:  Number of Members  Number of Discussions initiated  For more insights visit the Group Statistics tab • View Group Statistics to better understand the Group you are about to join.  Look in the “Activity” section to determine how active a particular Group is Joining the Right LinkedIn Group
  8. 8. Joining the Right LinkedIn Group
  9. 9. There should be a good ratio of comments to discussions – This shows that group members are responsive to discussions initiated. A comments to discussion ratio of 0.8 to 1 shows a highly active Group Joining the Right LinkedIn Group
  10. 10. Discussions on LinkedIn Groups You can initiate discussions on your own or respond to discussions initiated by others - Start a discussion with the group; doing this will post your discussion in the “discussion” tab and will be visible to all group members. Members can respond to your discussion by leaving a comment
  11. 11. Discussions on LinkedIn Groups Leave a comment on a discussion initiated by others to take part in the conversation or reply privately
  12. 12. Why is it important to take part in conversations on LinkedIn Groups? - Leads from LinkedIn Groups - Top Contributor - Profile Views - Building a network and Credibility - Group Manager Discussions on LinkedIn Groups
  13. 13. Why is it important to take part in conversations on LinkedIn Groups? Discussion Initiated Response Received Lead Generation from LinkedIn discussions is more often than not, NOT so straight forward. Therefore, it is important to focus on creating a conversation with your target audience and building your network Leads from LinkedIn Groups
  14. 14. Why is it important to take part in conversations on LinkedIn Groups? Leads from LinkedIn Groups Some discussions may be industry queries or even questions posed by competitors. Why should you respond to these discussions?
  15. 15. Why is it important to take part in conversations on LinkedIn Groups? Leads from LinkedIn Groups •Identification of relevant discussions Step 1 •Respond to these discussions Step 2 •Establish a relationship Step 3 •Connect using Tags Step 4 •Take relationship offline Step 5 •Respond to leads Step 6
  16. 16. Why is it important to take part in conversations on LinkedIn Groups? Top Contributor Taking an active part in group discussions can result in you becoming a top contributor – This increases the visibility of your profile on the group
  17. 17. Why is it important to take part in conversations on LinkedIn Groups? Profile Views The increase in visibility from LinkedIn Groups will result in an increase in profile views. LinkedIn provides us with some interesting stats in this regard. “Who’s viewed your profile” will give you an indication of the number & names of people who’ve viewed your profile.
  18. 18. Why is it important to take part in conversations on LinkedIn Groups? Profile Views (How is this useful) Connect with or message your target audience who have shown an interest in your profile Monitor the results of your LinkedIn Group efforts
  19. 19. Why is it important to take part in conversations on LinkedIn Groups? Building a network and credibility on the platform  On LinkedIn you can only see information of people who are in your network  Your network consists of 1st degree connections (people you’re connected with), 2nd degree connections (connections of your connections) & 3rd degree connections (connections of your connections, connections)  Thus, having more 1st degree connections drastically increases your network on LinkedIn  Through LinkedIn Groups you can dramatically increase your network with people directly relevant to your business
  20. 20. Why is it important to take part in conversations on LinkedIn Groups? Group Manager Active participation in a group has resulted in one of our clients being made Group Manager of the group. This essentially means that he can manage the community which consists off 6,000+ members. Advantages include but are not limited too – 1) Can send out weekly Group Announcement which goes to the inbox of each and every group member 2) Monitor discussions posted by others in the group and delete inappropriate ones 3) Chose manager’s choice discussions which appear at the top of the group (get more traction)

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