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It is getting increasingly difficult (not that it was ever easy) to justify the investment that a client makes with respect to a social media campaign. Qualitative metrics no longer seem to work in a standalone manner. The challenge lies in showcasing the real value that social media brings to the client‘s business in terms of metrics relevant to the business. Learn what needs to be measured, how it should be measured and the best practices in measuring the right things in the ‘social world‘ from our in-house social media Guru, Rohit Onkar.