convonix.comAn introduction toMULTI-CHANNELFUNNELS                © Copyright Reserved by Convonix Inc
convonix.com                                                   Purchase                                 Consideration     ...
convonix.com      Seen this before?30 days prior to the conversion© Copyright Reserved by Convonix Inc
convonix.com                                  Basic Channel Grouping© Copyright Reserved by Convonix Inc
convonix.comAssisted Conversions                       © Copyright Reserved by Convonix Inc
convonix.comTop Conversion Paths                       © Copyright Reserved by Convonix Inc
convonix.com                                Custom Channel Grouping                                        for SEO© Copyri...
convonix.comAssisted Conversions                       © Copyright Reserved by Convonix Inc
convonix.comTop Conversion Paths                       © Copyright Reserved by Convonix Inc
convonix.comAssisted Conversions for Social Media                             © Copyright Reserved by Convonix Inc
convonix.com                      Top left corner of the assisted conversions reportFirst Interaction Analysis            ...
convonix.comFirst Interaction Analysis Report                            © Copyright Reserved by Convonix Inc
convonix.com© Copyright Reserved by Convonix Inc
© Copyright Reserved by Convonix Inc
convonix.comCONVER$ION$ © Copyright Reserved by Convonix Inc
convonix.comConversionAttribution      © Copyright Reserved by Convonix Inc
convonix.comAnalytics                                          AdWords            © Copyright Reserved by Convonix Inc
Who should get credit?PPC ?                                          SEO ?        © Copyright Reserved by Convonix Inc
convonix.comConversion Path Example 1   Clicks Ad                                             Organic                     ...
convonix.comConversion Path Example 2   Search                             Searches                                       ...
convonix.comSo what questions do multi-channel funnel reports answer?               © Copyright Reserved by Convonix Inc
convonix.com            Talk To Our Experts!    Twitter                  LinkedIn                     Facebookhttp://www.c...
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Multi Channel Funnels In Google Analytics

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Google Analytics shows which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads.
This presentation gives you an introduction to multi channel funnels and will help inbound marketers and agencies justify their web marketing investment.

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  • Why do we do what we do? Is it just rankings, traffic, retweets? No. We do it for the almighty conversion.
  • Now when you say I got N people came via SEO & X number converted, it’s a very myopic way of looking at user behavior. People surfing the net are not cattle to travel to the website once, see what the product is about & convert. Its much more complex than that.For example, If I want to buy a phone I will probably Google the phone I want, maybe find your website & see the price on offer. Will I buy it immediately? No. I will compare prices on other websites, check reviews about your website & then I might just Google that product again & see that you are offering a discount in your PPC ad & then convert.Customers are not cattle
  • To get the new joiners involved!
  • Multi Channel Funnels In Google Analytics

    1. 1. convonix.comAn introduction toMULTI-CHANNELFUNNELS © Copyright Reserved by Convonix Inc
    2. 2. convonix.com Purchase Consideration ResearchAwareness The actual conversion process © Copyright Reserved by Convonix Inc
    3. 3. convonix.com Seen this before?30 days prior to the conversion© Copyright Reserved by Convonix Inc
    4. 4. convonix.com Basic Channel Grouping© Copyright Reserved by Convonix Inc
    5. 5. convonix.comAssisted Conversions © Copyright Reserved by Convonix Inc
    6. 6. convonix.comTop Conversion Paths © Copyright Reserved by Convonix Inc
    7. 7. convonix.com Custom Channel Grouping for SEO© Copyright Reserved by Convonix Inc
    8. 8. convonix.comAssisted Conversions © Copyright Reserved by Convonix Inc
    9. 9. convonix.comTop Conversion Paths © Copyright Reserved by Convonix Inc
    10. 10. convonix.comAssisted Conversions for Social Media © Copyright Reserved by Convonix Inc
    11. 11. convonix.com Top left corner of the assisted conversions reportFirst Interaction Analysis Last First Click Interaction Conversions Conversions © Copyright Reserved by Convonix Inc
    12. 12. convonix.comFirst Interaction Analysis Report © Copyright Reserved by Convonix Inc
    13. 13. convonix.com© Copyright Reserved by Convonix Inc
    14. 14. © Copyright Reserved by Convonix Inc
    15. 15. convonix.comCONVER$ION$ © Copyright Reserved by Convonix Inc
    16. 16. convonix.comConversionAttribution © Copyright Reserved by Convonix Inc
    17. 17. convonix.comAnalytics AdWords © Copyright Reserved by Convonix Inc
    18. 18. Who should get credit?PPC ? SEO ? © Copyright Reserved by Convonix Inc
    19. 19. convonix.comConversion Path Example 1 Clicks Ad Organic Searches Copy Search Visits Bounces Website Off Converts © Copyright Reserved by Convonix Inc
    20. 20. convonix.comConversion Path Example 2 Search Searches Ad Listing Copy Visits Bounces Converts Website Off © Copyright Reserved by Convonix Inc
    21. 21. convonix.comSo what questions do multi-channel funnel reports answer? © Copyright Reserved by Convonix Inc
    22. 22. convonix.com Talk To Our Experts! Twitter LinkedIn Facebookhttp://www.convonix.com | T: +1 909 525 4071 | info@convonix.com © Copyright Reserved by Convonix Inc

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