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Multi Channel Funnels In Google Analytics

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Google Analytics shows which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, …

Google Analytics shows which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads.
This presentation gives you an introduction to multi channel funnels and will help inbound marketers and agencies justify their web marketing investment.

Published in: Technology, Business

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  • Why do we do what we do? Is it just rankings, traffic, retweets? No. We do it for the almighty conversion.
  • Now when you say I got N people came via SEO & X number converted, it’s a very myopic way of looking at user behavior. People surfing the net are not cattle to travel to the website once, see what the product is about & convert. Its much more complex than that.For example, If I want to buy a phone I will probably Google the phone I want, maybe find your website & see the price on offer. Will I buy it immediately? No. I will compare prices on other websites, check reviews about your website & then I might just Google that product again & see that you are offering a discount in your PPC ad & then convert.Customers are not cattle
  • To get the new joiners involved!
  • Transcript

    • 1. convonix.comAn introduction toMULTI-CHANNELFUNNELS © Copyright Reserved by Convonix Inc
    • 2. convonix.com Purchase Consideration ResearchAwareness The actual conversion process © Copyright Reserved by Convonix Inc
    • 3. convonix.com Seen this before?30 days prior to the conversion© Copyright Reserved by Convonix Inc
    • 4. convonix.com Basic Channel Grouping© Copyright Reserved by Convonix Inc
    • 5. convonix.comAssisted Conversions © Copyright Reserved by Convonix Inc
    • 6. convonix.comTop Conversion Paths © Copyright Reserved by Convonix Inc
    • 7. convonix.com Custom Channel Grouping for SEO© Copyright Reserved by Convonix Inc
    • 8. convonix.comAssisted Conversions © Copyright Reserved by Convonix Inc
    • 9. convonix.comTop Conversion Paths © Copyright Reserved by Convonix Inc
    • 10. convonix.comAssisted Conversions for Social Media © Copyright Reserved by Convonix Inc
    • 11. convonix.com Top left corner of the assisted conversions reportFirst Interaction Analysis Last First Click Interaction Conversions Conversions © Copyright Reserved by Convonix Inc
    • 12. convonix.comFirst Interaction Analysis Report © Copyright Reserved by Convonix Inc
    • 13. convonix.com© Copyright Reserved by Convonix Inc
    • 14. © Copyright Reserved by Convonix Inc
    • 15. convonix.comCONVER$ION$ © Copyright Reserved by Convonix Inc
    • 16. convonix.comConversionAttribution © Copyright Reserved by Convonix Inc
    • 17. convonix.comAnalytics AdWords © Copyright Reserved by Convonix Inc
    • 18. Who should get credit?PPC ? SEO ? © Copyright Reserved by Convonix Inc
    • 19. convonix.comConversion Path Example 1 Clicks Ad Organic Searches Copy Search Visits Bounces Website Off Converts © Copyright Reserved by Convonix Inc
    • 20. convonix.comConversion Path Example 2 Search Searches Ad Listing Copy Visits Bounces Converts Website Off © Copyright Reserved by Convonix Inc
    • 21. convonix.comSo what questions do multi-channel funnel reports answer? © Copyright Reserved by Convonix Inc
    • 22. convonix.com Talk To Our Experts! Twitter LinkedIn Facebookhttp://www.convonix.com | T: +1 909 525 4071 | info@convonix.com © Copyright Reserved by Convonix Inc